third-angle-logo-iconThird Angle: Marketing Your Business

We help busy, small business owners understand and implement a successful marketing strategy, so they can pursue their goals!

Third Angle has an angle of its own: promoting your business with the best and most effective marketing strategies available today.

With intense competition and the endless efforts of cutting through the noise of your competitors, marketing your business can quickly become an uphill battle. If you’re looking for that spark that gives your business a truly unique angle, Third Angle’s marketing masterminds will bring your business to new beginnings.

We want to help you grow your business, so with that in mind, we’d like to share our extensive knowledge in marketing, web design, and print with you. View our most recent blog posts below, or use the category buttons to view specific topics.

How do I choose a domain name?

Your domain name is one of the most important aspects of building your website.
It should be easy to spell, say, and read.

TIP: Always write the name out as it would look as a website name, […]

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Why and how should I use a multi-touch marketing campaign?

Multi-touch marketing uses multiple contacts with the same or different media to build your message over time.

Using a Multi-Touch Marketing Campaign

One of the most effective ways to boost your response rates is sending strategic, multi-touch […]

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How do I get my marketing materials to stand out?

On an almost daily basis, we are presented with sales and marketing materials that are meant to get our attention and prompt us to make a response. There are several easy-to-implement, yet often-overlooked considerations that […]

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How do I effectively use a business Facebook page?

Crash Course on…
Facebook News Feed for Businesses

 The average person has 1,500 stories a day that could flow through his/her feed.
Is YOUR business one of those stories?

Facebook tracks the type of content you’ve interacted with most […]

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What Is A… (Helpful Print Term Vocabulary)

What Is A… (Helpful Print Term Vocabulary)

Bleed:
an image that extends to or past the edge of the sheet or page.

Crop:
to eliminate portions of the image, usually on a photograph. Often indicated by crop marks that […]

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How do I get people to read my content?

The buzz is all about content marketing these days—through direct mail, newsletters, white papers, social media, blogs, etc. However, more important than the channel used to deliver your content is the content itself.
Are you giving […]

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Find out if your business could benefit from EDDM

Will my business benefit from EDDM?
Generally speaking, unless your customers are a broad cross section of the population, a targeted mailing is probably best.

EDDM’s saturation mailing is different than a targeted mailing that uses demographic […]

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What’s the best way to incorporate my brand into my website?

Branding—It’s Not Just For Cattle!
Branding is about making it easy for people to recognize your business and what you do. Your brand (company name) should be easy to remember, easy to pronounce over the phone, […]

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Common Web Terms and Definitions

What Is A… (Helpful Web Vocabulary)
Helpful definitions for common web terms

Bit
A basic unit of information that can have only one of two values, a value of either 1 or 0 (i.e., on/off, true/false, yes/no).

Byte
8 bits

Dithering
Using […]

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What major mobile website guidelines should I consider?

It’s no longer enough to just have an online presence.

It’s now become necessary to have a functional mobile internet presence as well (among other things, but that’s another topic).

To help you get there, here are […]

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How do I choose images for web and print?

“I’m designing a brochure that will include photographs of products from several manufacturers. Can I copy the photos from their website to use in my brochure? The photos look great on my computer…”

You are right […]

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How Do I Indicate A Print Bleed In My File?

A print bleed is any printed element on the page that extends beyond the edge of the page.
A full bleed means the printed elements extend beyond all four edges of the page.
We do not print […]

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Is it necessary to test my email subject lines?

Are You Testing Email Subject Lines?
Did you even know that you should?
For both direct mail and email, we often talk about split testing messages, images, and offers. Recently, a study of email subject lines showed […]

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Why should I use Google Analytics?

How do you determine if your marketing is effective?
Since one of the benefits of 1:1 print marketing is the ability to drive traffic to your website, one of the ways to determine success is to […]

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RGB vs CMYK vs Pantone

RGB vs CMYK vs Pantone

RGB
CMYK
Pantone (PMS)

(R)ed, (G)reen, (B)lue
(C)yan, (M)agenta, (Y)ellow, Blac(K)
(P)antone (M)atching (S)ystem

What is RGB?
RGB stands for red, green and blue – the primary colors of visible light. RGB is the color of television screens […]

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4 Reasons Why You Should Optimize Your Website

“Do I really need to optimize?”
Consider these 4 reasons to optimize your website.

Most of your competitors are doing it.
All things being equal, if you are a plumber, do you want people going to your website […]

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