Generally speaking, unless your customers are a broad cross section of the population, a targeted mailing is probably best.
EDDM’s saturation mailing is different than a targeted mailing that uses demographic […]
(R)ed, (G)reen, (B)lue
(C)yan, (M)agenta, (Y)ellow, Blac(K)
(P)antone (M)atching (S)ystem
What is RGB?
RGB stands for red, green and blue – the primary colors of visible light. RGB is the color of television screens […]
It’s now become necessary to have a functional mobile internet presence as well (among other things, but that’s another topic).
To help you get there, here are […]
Multi-touch marketing uses multiple contacts with the same or different media to build your message over time.
Using a Multi-Touch Marketing Campaign
One of the most effective ways to boost your response rates is sending strategic, multi-touch […]
Branding is about making it easy for people to recognize your business and what you do. Your brand (company name) should be easy to remember, easy to pronounce over the phone, […]