3 Important Considerations Before Hiring a Colorado Springs SEO Company
4 min read | Posted Aug 16, 2016
Sounds scary, right?
It is! But luckily it doesn’t have to be. By knowing what to consider before you hire a Colorado Springs SEO company, you can set yourself up to find a perfect match – for you and your business. Read on to learn more.
What Does a Colorado Springs SEO Company Do?
While the duties of a Colorado Springs SEO company are many, their primary goal is to audit a site, locate SEO errors or weak points, and fix them. This may include updating or fixing broken links, ensuring pages and posts are optimizing for long-tail keywords, adding alt. text to images, researching keywords, and creating content. Of course, the particular approach an SEO company takes depends very much on the customer’s goals and desires.
Why is the Help of a Good Colorado Springs SEO Company Important?
According to AdWeek, 81% of shoppers research a company or product online before making any purchasing decisions. This is a huge number, and if your online presence is non-existent or not as good as it could be, you can bet that you’re missing out on conversions, shopping dollars, and word-of-mouth advertising.
This is why the help of a Colorado Springs SEO company matters so much.
You see, SEO is a complex field. It changes all the time, Google updates its algorithm constantly, and the entire thing is technical and difficult to understand. Unless, that is, you spend your days learning about it, thinking about it, and working within it. If you’re like most marketers, there are likely pieces of your site that aren’t working for SEO, and you may not even know about them. When you hire a Colorado Springs SEO company, though, the professionals on the team can do a quick audit and point out the exact features of your page that need to be fixed. This is a critical step for any company that wants to rank well online and it’s why so many successful businesses around the world rely on the help of a reputable SEO company at all turns.
3 Things to Think About Before Hiring a Colorado Springs SEO Company
When it comes to hiring a Colorado Springs SEO company, you want to be sure that the company is a good fit for your goals. With that in mind, consider these three things before you sit down to sign a contract:
- How the company proposes to improve your rankings
SEO is a tactical field that requires strategy and careful execution. Because of this, it’s critical to understand exactly how a Colorado Springs SEO company plans to boost your search rankings. Will they focus on creating blog content for your company? Will they conduct keyword research and optimize your pages and descriptions for the most relevant phrases? Will they work to build your link strategy or secure guest posting opportunities? All reputable SEOs have a strategy, and understanding how it will apply to your business is essential.
- How will the company track changes to the website?
The last thing you want is for a Colorado Springs SEO company to dive into your website and make changes without so much as updating you. Because of this, it’s critical to define a process for how the company will keep you informed before you start working together. Most major SEO firms supply their clients with weekly (or monthly) reports of what’s been changed and what hasn’t. This helps you stay up-to-the-minute on changes and ensures that you’re comfortable with everything that’s going on.
- Does the company have great reviews?
Great reviews from past customers is non-negotiable, and any Colorado Springs SEO company you choose to work with should have them. In addition to proving the quality of the company’s work, these reviews also afford you a glimpse into the types of companies the SEO firm has worked with in the past, which can be helpful in your decision-making.
A Good SEO Company: Your Ticket to Success
Hiring a reputable, professional, capable Colorado Springs SEO company is an effective way to overhaul your company’s online strategy and make it easier for customers to find you and your content. Not all SEO companies are created equal, though, and considering these three things before you make a hiring decision has the potential to save you a great deal of time, energy, and strife down the road while also ensuring that you get exactly what you want from the SEO firm in question.
In search of a reputable Colorado Springs SEO company to help optimize your site? Look no further! Third Angle offers professional SEO services to help grow your company. Check them out today!