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Posts by Danielle Henslee

Social Media Myths Busting: How to Use Social Media for Small Business

A man looking through a camera lens that shows his head upside down.

Small Business Social Media Marketing – Busting Social Media Myths Social media – to some people’s dismay and other’s delight – is regularly mentioned as a MUST for marketing your business. Regardless of your dismay or delight for social media, I want to demystify some assumptions, fallacies, and expectations about what to expect from doing…

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30 Effective Marketing Ideas for Your Small Business

Advertising Tactics and Marketing Ideas for Small Business

Advertising and marketing are the same. True or false? False. Advertising is a slice of the marketing pie. Similar to the concept that all squares are rectangles, but not all rectangles are squares, all advertising is marketing, but not all marketing is advertising. Marketing vs. Advertising. What’s the Difference? While the terms “marketing” and “advertising”…

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3 Valuable Problem Solving Techniques I Learned From an Egg

Business problem solving techniques_the Story of the Egg

I don’t know about you, but in my experience, working in small business means that every day is a new day full of solving business problems. Troubleshooting and resolving issues for this, that, and the other can be energizing for those who have the entrepreneurial spirit, namely ENTPs, ESTJs, ENTJs, INTJs, and ISTJs. I am…

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The Best Ways to Improve Bad Customer Service and Stop Losing Customers

Customer retention strategies to prevent losing customers and increase switching costs

Stop Losing Customers   There are many common reasons that customers and clients may switch companies. If your customer switching costs are high, it could be because of bad customer service and other driving factors, such as: Lack of Perceived Value Diminished Trust Apathy Personnel Changes Changing Customer Needs Stop losing customers by letting people…

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What is the Cost of SEO When Doing Your Own in 2018 (Part 2 of 2)

Cost of SEO in 2018 if you do it yourself

In part one of this two-part series on the cost of doing search engine optimization in 2018, we discussed what it could look like to hire an SEO expert or SEO agency to help your business. In part two, we are going to breakdown the costs associated with implementing search optimization tactics on your own.…

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Local SEO Strategies for 2018 Starting with Your NAP.

A sleeping puppy being help by a woman in a sweater

Local SEO Strategies for NAP Consistency and Local Search Marketing Let’s talk about NAPs. Not the kind we took in 1st grade or the kind we accidently slip into in the middle of the day. We’re talking about your SEO NAP, meaning your Name, Address and Phone Number.  If you manage any aspect of a…

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What is the Cost of SEO Services in 2018? (Part 1 of 2)

A white and gray phone laying face down on a brown wood surface.

What is SEO? First and foremost, let’s discuss the key aspects of what search engine optimization is and why it matters. SEO focuses on increasing organic visibility in non-paid search results in Google, Bing, and the like. “SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in…

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The Best Growth Opportunity for Business is Not the Next New Fad

A woman smiling with shopping bags slung over her shoulder

There is hidden growth potential in your business. In every business, there is this potential – no matter how big or small. Fortunately, it’s not about getting on the next greatest lead generation bandwagon or social media platform. *phew* And yet, it seems that day in and day out businesses must be working to generate…

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How Many Customers Should You Expect to Get from Marketing?

How Many Customers Should You Expect to Get from Marketing?

Digital Examiner found that 45% of small businesses do not track ROI of their digital marketing spend. That’s terrifying! As a marketing agency, we attest to that reality with on-boarding clients. Even the most financially astute, colorful spreadsheet wizards are clueless when it comes to analyzing the return on their marketing efforts. But why? Many…

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How to Improve Your Website to Boost Your Marketing Funnel

Increasing Leads into Your Marketing Funnel through Website Optimization

If you agree that finding new customers is a top business priority, then you are on the same page as 66% of small business owners. This is achieved in any business through a marketing funnel. And yet only 17% of small businesses are investing in SEO, only 25% are investing in online marketing, and a…

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How to Set Up Google Analytics Filters, Segments, and Goals

Tactics for Knowing How Many Sales are Being Generated from Your Website

Google Analytics is a data tracking tool that provides insights related to the user of your website, where your website visitors come from, and how well you your website is converting those users into leads. It is free to use and harnesses the power to provide key insights about the business being generated by your…

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How to Know Which Social Media Your Growing Business Should Use

What Kind of Social Media Should my Business Use?

You know that you need to be on social media. But, you haven’t found the answer for “What kind of social media should my business use!?!” Knowing which social media platforms to use to drive your business goals forward comes down to understanding  1) where your audience is at and 2) how much time you…

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A Day in the Life of the Employees at Third Angle


It’s another Monday and the door bells sing as Randy unlocks the office doors, flicks on the lights, and boots up the computers throughout our homey workspace. The third item on his agenda is to brew the first of his cinnamon infused coffees. Marilyn and Sarah saunter in soon after. The first thing Sarah notices…

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