The Small Business Marketing Blog

Branding

Your brand is formed by every interaction customers have with your business. The highest priority of branding is crafting an image that your target audience relates to and feels they have an authentic relationship with.

MM: What Makes a Good Logo?

By Third Angle | September 23, 2020

A good logo design does three things: establish trust, create recognition, and attract (the right) customers. So when a company doesn’t have a good logo design, it can be the source for confusion, poor impressions, and even lost business.

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The Best Ways to Improve Bad Customer Service and Stop Losing Customers

By Danielle Henslee | August 21, 2018
Customer retention strategies to prevent losing customers and increase switching costs

Stop Losing Customers There are many common reasons that customers and clients may switch companies. If your customer switching costs are high, it could be because of bad customer service and other driving factors, such as: Lack of Perceived Value Diminished Trust Apathy Personnel Changes Changing Customer Needs Stop losing customers by letting people down. Begin to turn your unsatisfied customers into satisfied customers by understanding what the common reasons are for customers to leave and switch…

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How to Overcome 5 Misunderstood Parts of Business Branding

By Sarah Perry | June 8, 2018
Two brightly colored doors with represent the two sides to ever business branding perception.

Create an experience that delights your audience and makes them want to continue working with & referring business to you.   Branding is one of the most misunderstood aspects of business. Some think it’s just a logo, while others mistake it for marketing. While both of those play a part in your business’ branding, they aren’t branding. I will clarify five of the most common misunderstood aspects of business branding. Then you will be equipped…

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Committing to New Business: 7 Reasons to Update Your Logo

By Sam Sierra | March 6, 2018
colorado-springs-logo-design

Your logo is the face of your business—the very symbol that draws customers in and gives a snapshot of your overall mission. A logo is the ultimate status symbol for your company and serves as perhaps the most powerful marketing message for any brand. With that said, there may come a time where your logo simply doesn’t represent your company to its fullest potential. Think of your brand as you would a person who evolves…

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A Day in the Life of the Employees at Third Angle

By Danielle Henslee | February 21, 2018
third-angle-marketing-agency-behind-the-scenes

It’s another Monday and the door bells sing as Randy unlocks the office doors, flicks on the lights, and boots up the computers throughout our homey workspace. The third item on his agenda is to brew the first of his cinnamon infused coffees. Marilyn and Sarah saunter in soon after. The first thing Sarah notices is the sound of footsteps on the treadmill and then her nose catches a whiff of Randy’s fresh brew. Marilyn…

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3 Branding Strategies for the 2017 Holiday Season

By Sarah Perry | September 21, 2017
Branding Tips for the Holiday Season

With school starting, it’s time to start thinking about the upcoming Holiday season and how you are going to prepare your marketing efforts to help your business. Halloween and Thanksgiving might be between most winter holidays and now, but if your business relies heavily on them for more sales and revenue, you will want to start working on your marketing now so that everything is ready on time. The last thing you want to do…

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How To Create Strong Calls To Action Using Loss Aversion Psychology

By Danielle Henslee | June 22, 2017
How To Create Strong Calls To Action Using Loss Aversion Psychology

When you’re in the process of putting together a new marketing campaign, one of the most important parts that can make or break your conversion rate is your call to action. You might think you’re doing everything right: using bold verbs that urge and tantalize consumers to contact you or buy your product. However, those calls to action don’t seem very strong when you realize that just about every marketing campaign will be doing the…

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Top Digital Marketing Trends in 2017

By Randy Monroe | April 10, 2017
Top Digital Marketing Trends for 2017 by Third Angle

The landscape of digital marketing is always evolving to keep up with the constantly shifting trends and fashions of the online world. As a business, or a digital marketing agency, it can pay to stay on top of the newest trends in order to maintain an edge in an increasingly competitive online market. Here’s a quick guide on some of the biggest digital marketing trends that are emerging in 2017. Automation & Artificial Intelligence One…

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Quick Tips About Small Business Marketing the Experts Don’t Want You to Know

By Randy Monroe | December 15, 2015
Small Business Marketing Tips Experts Don't Share

Small business owners often operate with limited funds, which then creates more struggles with their marketing tasks. Individuals in this situation have a few options. They can: take marketing classes, spending those limited funds to do so. try to learn marketing tactics themselves, using the Internet. turn to professionals for assistance, taking money away from other areas to do so. Thankfully, here are some Quick Tips About Small Business Marketing any organization can begin using today…

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The 5 Most Common Misconceptions About Business Branding

By Sarah Perry | December 8, 2015
5 Common Misconceptions about Branding

There’s a lot of talk about branding, but what does it really mean for a small business? Is it really necessary to develop ideas for branding your business and spend valuable time and money on branding when both are in short supply? The answer is yes. Any business that survives long enough will be branded to some extent, either by themselves, the competition, or a catastrophic event such as the BP oil spill in the…

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The Essential Marketing Checklist for Small Businesses

By Randy Monroe | October 27, 2015
Essential Marketing Checklist for Small Businesses

Developing a small business marketing plan sounds easy right up until the business owner sits down to complete the plan. Some opt to make use of a marketing plan template, yet this method only works if a comprehensive template is selected. Business owners often struggle to determine where their funds should go. This doesn’t have to be the case. With the help of this marketing checklist for small business owners, anyone can create a custom…

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How To Create Impressive Email Subjects

By Randy Monroe | October 26, 2015
Create Impressive Email Subjects

Creating Catchy Email Subjects There’s an art to almost everything in internet marketing, and that includes writing catchy email subjects. Although email marketing can be a highly effective way to reach your customers, bad email subjects can cause your strategy to backfire. When emailing your clients, writing a subject is a bit different than a friendly hello email to a distant relative. Here are a few quick tips for writing email subject lines that will…

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Do I need a Logo? A Brand? Both!? HELP!

By Sarah Perry | September 18, 2015
Do I Need a Logo? A Brand? BOTH? HELP!

To help clarify some of the confusion about logos and branding, their purpose and give some helpful tips we have come up with this short read. We approach logo design and branding with the utmost respect for our clients and want to achieve an end product that they and their audience will both love. With that said, we want to share some our professional opinions on these two concepts to help make the process easier.…

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What You Need to Know About Your Marketing Budget

By Randy Monroe | August 4, 2015
Your Marketing Budget: What You Need to Know

Your marketing budget can seem scary. How are you going to meet all of your goals this year with the little money being allotted to marketing efforts? And even if you have a lot of money in your budget, what do you do with it? There are a lot of factors that can impact the size of your budget – and, more importantly, what you should do with it: The size of your company; The…

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Top 3 Successful Humorous Marketing Strategies—And Why They Worked

By Randy Monroe | July 28, 2015
Top 3 Humorous Marketing Campaigns

We can all probably think of at least one humorous marketing campaign that made us laugh- but do they really help businesses to market their products? Why does humor work so well? Some of the most successful humorous marketing strategies manage to achieve remarkable results for the companies that execute them. But precisely how successful are those marketing strategies? How does humor actually help those marketing strategies? The Secret Behind the Success of Our Top…

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Creating a Realistic Marketing Schedule

By Sarah Perry | June 30, 2015
Creating a realistic marketing schedule is important.

It goes without saying that we live in a society of instant gratification. When we launch a marketing campaign, we want results at the snap of a finger. Unfortunately, this is far from reality with most marketing campaigns. Like almost everything else in life, marketing requires patience and a realistic mindset. Creating a realistic marketing schedule doesn’t have to be complicated. When you know what to expect, you might have an easier time playing the…

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Reasons to Hire a Marketing Company (Even Though You Don’t Want To)

By Sarah Perry | May 19, 2015
Why You Should Hire a Marketing Company

Do you own a business? Do you sell a product or offer a service? If so, reaching your customer base might be a little more complicated than you’d think. In an ideal world, word of mouth of your business would spread like wildfire, and you’d never have to worry about finding new customers again. For the majority of business owners, this situation is far from reality. The reality is that businesses need marketing. The market…

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Why Hire a Copywriter

By Randy Monroe | April 21, 2015
Copywriters Can Get More Clicks

Everybody writes. With the advancement of technology and the digital age, nearly everyone is a writer and publisher online. It doesn’t take much effort to string a few sentences together and call it a day. However, knowing how to write and knowing how to write well are two entirely different things. The difference is that compelling, engaging style writing is the kind that makes you money. If you don’t have the time to create copy that…

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4 Reasons for Brand Consistency

By Sarah Perry | April 14, 2015
4 Reasons for Brand Consistency

Think of one of your favorite brands that seems to have everything figured out, from product presentation to their streamlined website. Then, think of another brand that showcases the same qualities. What do they have in common? Chances are, they’ve mastered the science of consistent branding. Branding is a powerful staple in the world of marketing, whether your marketing medium is email or print. Carrying a consistent color scheme and message across your marketing materials…

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How to Create an Email List

By Randy Monroe | April 7, 2015
How to Create an Email List

Email lists are beneficial tools that can enhance your company’s marketing techniques. They are simple to build and offer an avenue of convenience for reaching your customers. Not to mention, email marketing is a very low-cost method of reaching your customers. You don’t have to worry about the cost of stamps or the cost of print. So, how exactly do you build an email list and reap its many benefits?   Starting From Scratch If…

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Top Reasons to Update Your Logo

By Sarah Perry | March 24, 2015
Top Reasons to Update Your Logo

Your logo is the face of your business—the very symbol that draws customers in and gives a snapshot of your overall mission. A logo is the ultimate status symbol for your company and serves as perhaps the most powerful marketing message for any brand. With that said, there may come a time where your logo simply doesn’t represent your company to its fullest potential. The good news is that every now and then, logos are…

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Correctly Choosing a Call-to-Action

By Randy Monroe | March 17, 2015
Correctly Choosing a Call-to-Action

No matter what marketing technique you’re investing in, the end goal is to generate a sale. However, there are multiple steps that exist between luring your customer in and convincing them to hand over that credit card. Creating specific calls-to-action gives customers instructions on what to do next. With that said, the correct call-to-action depends on the marketing strategy you are implementing. Here are a few examples of effective calls-to-action and how to choose what’s…

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Tips to Establish Your Target Audience

By Randy Monroe | March 3, 2015
Tips to Establish Your Target Audience

When it comes to any form of marketing, knowing and understanding your audience is key. Marketing to a general audience without understanding demographics can lead to disaster, as you are essentially throwing techniques at the wall with the hope that something sticks. In order to ensure that your marketing campaign is a success, you must first establish your target audience. Here are a few helpful hints to help reach the right buyers. Review Your Product…

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Using Email to Market Your Business

By Randy Monroe | February 17, 2015
Using Email to Market Your Business

With the various forms of internet marketing available to small businesses, email marketing remains as one of the most popular. Email marketing serves as a quick and low-cost alternative to printing and mailing tangible mail. Using email to market your business can serve as a staple for your overall marketing strategy, but there are several key points to getting the most out of your email efforts. Building Lists The Right Way Before you get started…

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Common Marketing Mistakes to Avoid

By Randy Monroe | January 16, 2015
5 Common Marketing Mistakes to Avoid

While marketing your business can be a lot of fun, there are several pitfalls that can really trip up a marketing campaign. Marketing comes in many forms, but it’s easier than you think to make mistakes in your strategy. Mistakes can be costly, so it is essential you avoid common pitfalls to keep dollars in your pocket. We all have had our share of mistakes, and these are just a few common marketing mistakes to…

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Marketing Measurements You Need To Do Now

By Randy Monroe | January 9, 2015
Common Web & Print Term Definitions

Nearly every business needs some form of marketing. Whether it is a simple print ad or an in-depth search engine optimization strategy, advertising your business in one form of another is crucial for reaching customers. With that said, measuring your marketing results is just as important for gauging the success of your chosen campaign. Failing to measure your results can quickly add up to lost dollars, with your marketing efforts serving as a shot in…

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