Small Business Local SEO

Improve your ability to be found online by your customers.

Failure to adapt is no longer an option.

You Need to Take Local SEO Seriously

The way people discover, evaluate and trust local businesses has changed for good. SMB's that make the most of their online presence are 2.8x more likely to see revenue growth than those who do not.

97% of consumers search online to find a local business

Brightlocal

64% of consumers say they check online reviews on Google before visiting a business

Local Consumer Review

78% of mobile local searches resulted in offline purchases

ComScore

What is Local SEO?

With as little jargon as possible, local search engine optimization (SEO) is how your website is ranked on the internet, determined by many factors, including different on-page and off-page criteria. Colorado Springs SEO is critical for your business's visibility on the internet when people are looking for the kinds of products and services you provide.

How Our Local SEO Program Works

By breaking down the process into 6 steps we are able to create real results for our clients.

1. Local Marketing & SEO Audit

We’ll start by having a kick-off meeting to review the audit in detail and get your feedback on where we plan to focus our efforts so we all know we’re on the same page.

2. Setting Up Tools

We’ll make sure your analytics tools are set up properly and configure Google Analytics, Google Search Console and Google My Business insights to measure what traffic is contributing to your sales.

We use other valuable online software that provides information on where your links are coming from, competitive analysis, keyword research, and more.

3. Google My Business Optimization

We will optimize your Google My Business keywords, descriptions, business categories and images to leapfrog your competitors.

4. Online Listing Management

Building and managing local, niche and general listings to boost your online visibility. We will stay in control of your online visibility by identifying and building missing business listings on all the relevant directories. We’ll also fix inaccurate existing listings and remove duplicates.

  • Detailed NAP audit and listing score report
  • Track week-on-week active listing growth
  • Monitor competitor listings and fill gaps
  • Discover new listing opportunities

5. Online Reputation Management

We now live in a world where consumers dictate how successful you will be. Online reviews are how today’s consumers discover, evaluate, and trust businesses. We will Identify your happiest customers and make it easy for them to share their experiences on the most important review sites.

At the same time, we will be able to pacify most unhappy customers before they leave a negative review online.

  • Hand-pick the review sites you need more reviews on
  • Get reviews from your customers anytime, anywhere
  • Make it easy for customers to write reviews
  • Share valuable customer feedback with you
  • Monitor reviews and track responses in one report
  • Respond quickly and efficiently to build trust

6. Google My Business Management

We will continuously manage your Google My Business listings to make sure you stay ahead of the competition.

  • Benchmark GMB performance against competitors
  • Analyze GMB Insights data such as Calls, Website Visits, and Direction Requests
  • Manage Q&As
  • Respond to customer messages
  • 5 x Google My Business posts per month

Go from "Do they even know we're here?" to "We're gonna need a bigger shop!"

Even in this digital age, people still shop offline. And the stats back that up because 78% of mobile local searches resulted in offline purchases.

If you run a physical store you need to take your online authority seriously because you could be leaving thousands of dollars work of sales on the table.

How Our Local SEO Program Works

By breaking down the process into 6 steps we are able to create real results for our clients.

left-angled-down-arrow

1. Local Marketing & SEO Audit

We’ll start by having a kick-off meeting to review the audit in detail and get your feedback on where we plan to focus our efforts so we all know we’re on the same page.

2. Setting Up Tools

We’ll make sure your analytics tools are set up properly and configure Google Analytics, Google Search Console and Google My Business insights to measure what traffic is contributing to your sales.

We use other valuable online software that provides information on where your links are coming from, competitive analysis, keyword research, and more.

right-angled-down-arrow
left-angled-down-arrow

3. Google My Business Optimization

We will optimize your Google My Business keywords, descriptions, business categories and images to leapfrog your competitors.

4. Online Listing Management

Building and managing local, niche and general listings to boost your online visibility. We will stay in control of your online visibility by identifying and building missing business listings on all the relevant directories. We’ll also fix inaccurate existing listings and remove duplicates.

  • Detailed NAP audit and listing score report
  • Track week-on-week active listing growth
  • Monitor competitor listings and fill gaps
  • Discover new listing opportunities
right-angled-down-arrow
left-angled-down-arrow

5. Online Reputation Management

We now live in a world where consumers dictate how successful you will be. Online reviews are how today’s consumers discover, evaluate, and trust businesses. We will Identify your happiest customers and make it easy for them to share their experiences on the most important review sites.

At the same time, we will be able to pacify most unhappy customers before they leave a negative review online.

  • Hand-pick the review sites you need more reviews on
  • Get reviews from your customers anytime, anywhere
  • Make it easy for customers to write reviews
  • Share valuable customer feedback with you
  • Monitor reviews and track responses in one report
  • Respond quickly and efficiently to build trust

6. Google My Business Management

We will continuously manage your Google My Business listings to make sure you stay ahead of the competition.

  • Benchmark GMB performance against competitors
  • Analyze GMB Insights data such as Calls, Website Visits, and Direction Requests
  • Manage Q&As
  • Respond to customer messages
  • 5 x Google My Business posts per month
right-angled-down-arrow

Go from "Do they even know we're here?" to "We're gonna need a bigger shop!"

Even in this digital age, people still shop offline. And the stats back that up because 78% of mobile local searches resulted in offline purchases.

If you run a physical store you need to take your online authority seriously because you could be leaving thousands of dollars work of sales on the table.

Is your small business experiencing something similar?

Creating a strong online presence begins with knowing where you are at now.
Here are three commons problems we hear from clients.

Common Problem #1

Your keywords are too generic.

Your current keyword targeting is geared towards general terms like “electrician” as opposed to “lighting store”.

This is not relevant for your business and needs to be updated to ensure we’re increasing your relevancy for targeted Google searches.

(click for the solution)

Common Solution #1

Use keywords your customers use.

Optimize local landing pages and Google My Business listings for "lighting store" as opposed to "electrician".

Common Problem #2

You lack customer reviews.

Your current review profile is hampering your ability to perform against your competitors.

Customers need at least 40 reviews before they can trust a business. Google needs even more to increase your rank.

(click for the solution)

Common Solution #1

Create a Review Campaign.

Roll out a reputation management and review generation strategy to get you where you need to be and to continuously generate new positive reviews.

Common Problem #3

Your information is inconsistent.

Your listings on online directories such as Yellowpages and FourSquare have inconsistencies in the Name, Address & Phone Number, which are affecting both your Google rankings and also discouraging potential customers from interacting with you.

(click for the solution)

Common Solution #1

Get consistent with your business information.

Create, update and manage your online directories to make sure you have an optimized online presence that will help bring more customers through your doors.

Small Business Local SEO Advice

From our small business straight to yours. Get tips without gimmicks for marketing your small business in Colorado Springs.

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