The Small Business Marketing Blog


Great design will subtly influence your users to engage with your message, your product, your brand. Poor design will foster negative associations of your brand. Be sure to critically analyze and thoughtfully implement beautiful design for anything representing your business.

Guide to Designing Your EDDM Mail Flyer

By Sarah Perry | July 25, 2017
Learn how to Design for EDDM Mailings

If you want to design a flyer for an Every Door Direct Mail (EDDM) marketing campaign, there are some basic principles that you or the creative agency you want to hire should follow. Too often we see mail flyers break all the fundamental rules of design, which can prevent your marketing efforts from reaching its potential peak of success. Here’s a quick guide to help you design your EDDM flyer. The Design Should Serve A…

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How Color Motivates Response

By Sarah Perry | June 18, 2015
Learn how color can motivate a response

Color has had an effect on the human psyche for hundreds of years. It comes as no surprise that color can impact customer’s buying decision and influence them to take specific actions. When you are designing marketing materials from brochures to websites… …your customers take your color scheme into consideration, whether it is conscious or not.   So, how does color motivate your customers? We’re breaking down the top colors used for marketing materials and…

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How do I choose images for web and print?

By Randy Monroe | November 5, 2013
How to Choose Images for Web & Print

“I’m designing a brochure that will include photographs of products from several manufacturers. Can I copy the photos from their website to use in my brochure? The photos look great on my computer…” You are right about photos looking great on a web page. The phosphors on the computer screen lend a brightness to the color that is visually appealing. However, color created by light shining through the red, green, and blue phosphors of a…

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RGB vs CMYK vs Pantone

By Randy Monroe | November 4, 2013
What is the Difference? RGB vs. CMYK vs. Pantone

RGB (R)ed, (G)reen, (B)lue CMYK (C)yan, (M)agenta, (Y)ellow, Blac(K) PMS (P)antone (M)atching (S)ystem What is RGB? RGB stands for red, green and blue – the primary colors of visible light. RGB is the color of television screens and computer monitors. When combined in equal amounts, red, green, and blue appear white. What is CMYK? CMYK stands for cyan, magenta, yellow and black. Three of these – cyan, magenta and yellow – are the secondary colors…

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