7 Best Graphic Design Agencies in Colorado Springs

The Best Graphic and Logo Designers in Colorado Springs

Visuals are the core of your brand identity. Everything you create—from your website and email news blasts to print brochures and postcards—should incorporate recognizable elements of your company’s personality and the value you offer to current and prospective clients. By blending the right illustrations, photography, typography and even motion graphics, you can develop print and…

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How Much Do Graphic Designers Charge for a Design or Logo?

More often than not, your first chance for your business to make an impression isn’t through a face-to-face encounter. Instead, they’ll come into contact with your logo, a brochure or some other material bearing the name of your Colorado Springs business and decide whether to pursue a professional relationship with you. Since there is a…

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What is CMYK, RGB & PMS?

What is the Difference? RGB vs. CMYK vs. Pantone

If you’ve ever had a logo designed or worked with a printer chances are you’ve heard the terms CMYK, RGB and Pantone before. Besides being used by designers and printers, these color profiles are also used by a variety of industries. Learn what the difference is between RGB, CMYK and PMS.

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MM: What Makes a Good Logo?

A good logo design does three things: establish trust, create recognition, and attract (the right) customers. So when a company doesn’t have a good logo design, it can be the source for confusion, poor impressions, and even lost business.

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How to Overcome 5 Misunderstood Parts of Business Branding

Two brightly colored doors with represent the two sides to ever business branding perception.

Create an experience that delights your audience and makes them want to continue working with & referring business to you.   Branding is one of the most misunderstood aspects of business. Some think it’s just a logo, while others mistake it for marketing. While both of those play a part in your business’ branding, they…

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Committing to New Business: 7 Reasons to Update Your Logo

colorado-springs-logo-design

Your logo is the face of your business—the very symbol that draws customers in and gives a snapshot of your overall mission. A logo is the ultimate status symbol for your company and serves as perhaps the most powerful marketing message for any brand. With that said, there may come a time where your logo…

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The 5 Most Common Misconceptions About Business Branding

5 Common Misconceptions about Branding

There’s a lot of talk about branding, but what does it really mean for a small business? Is it really necessary to develop ideas for branding your business and spend valuable time and money on branding when both are in short supply? The answer is yes. Any business that survives long enough will be branded…

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Do I need a Logo? A Brand? Both!? HELP!

Do I Need a Logo? A Brand? BOTH? HELP!

To help clarify some of the confusion about logos and branding, their purpose and give some helpful tips we have come up with this short read. We approach logo design and branding with the utmost respect for our clients and want to achieve an end product that they and their audience will both love. With…

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How to Choose Images for your Business

We’ve all seen them. Those images that feel so fake you can smell the plastic. The ones where everyone is just a tad too happy, too posed, too… uncanny valley.  Besides giving us the heebie jeebies, the wrong imagery can truly make or break any design. In addition to creating unrealistic expectations about a business. …

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