Most businesses who don’t use email marketing don’t do it because they aren’t convinced it will work for them. However, the truth is…
Email marketing is a strategy that can work for any industry, big or small, with any sized budget.
Why? Because it is the simplest and most effective way to reach an audience that already wants to hear from you.
Back in 2013 66% of Americans stated they made their purchase decisions through email. What’s more surprising is that statistic has held true through the years.
Even more, 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
I won’t drown you with a bunch of statistics, but if you are still skeptical feel free to do some more research.
How We Use It
We use email marketing for several reasons. We use it to help increase our industry authority by providing educational content, communicate promotions, and to maintain top-of-mind-awareness.
When we decided to bring back our weekly emails it was because we wanted to help bring more value to the table. We wanted to help create something that would help differentiate us from the herd and that is why we chose to write The Weekly Angle.
We also use email automation to help send out updates, like at the beginning of this year when we launched our online client portal and payment area.
There are several different things you can do with email marketing, just check your own inbox for ideas.
Build Your Audience
Before you research all the providers, you’ll need a list. But that isn’t as hard as it seems. Most businesses already have their customers’ emails without realizing it. And if you don’t, just ask for it. It’s as simple as that, you’d be surprised how many of your customers would be interested.
When it comes to sending out your emails, there are several email marketing and automation providers that will fit every type of budget. There isn’t really a wrong choice. We’ve used several over the years such as MailChimp, AWeber, Campaign Monitor, and currently ActiveCampaign. We’ve even used a WordPress plugin called MailPoet for sending blog posts out.
Obviously, there are several more options out there and it really doesn’t matter which one you use. What matters is using one that makes sense to you and does what you need it to.
Email marketing is a great way to begin promoting your business if you don’t know where to start. It’s also a great way to learn from your audience what they want more of (or less of) if you aren’t sure what to focus on next.
In short, don’t be afraid to start growing your list and think about what you could do to help provide more value to your customers.