Boost Your Brand’s Visibility
Building a strong brand is all about getting customers to remember your name.
Smart branding starts with boosting your visibility, and the good news is that it doesn’t take immense effort to get started.
Here are several ways to boost your brand’s visibility.
The first step to getting your brand noticed is to have a standout logo.
If your logo is old and outdated, consider a revamp.
Your logo is the face of your brand, and it’s important that it is eye-catching and memorable.
Connect to the Community
Looking for ways to give back?
Donating time or money to a charitable cause can get your brand noticed in more ways than one.
Standout Social Media Marketing
Deliver your message on a regular basis to your audience on social media.
Reach audiences of all levels through traditional marketing, such as direct mailers and business cards.
Third Angle specializes in making your brand noticed both online and in the real world.
To get started on boosting your brand’s visibility in Colorado Springs, give us a ring or shoot us an e-mail.
How do I choose a domain name?
Your domain name is one of the most important aspects of building your website.
It should be easy to spell, say, and read.
TIP: Always write the name out as it would look as a website name, in order to prevent embarrassing combinations!
I Have My Domain Name… Now What?
When you have decided on a name that is catchy, short and relevant to your business and area, then it’s time to register and secure it.
You can use a variety of companies to register your name, and when you register your domain name you should change the DNS settings.
DNS stands for Domain Name System. This is a service that stores, translates and retrieves the numerical address (the IP address).
Each domain name corresponds to an IP address that the DNS retrieves in order to allow you to view websites with names, not numbers.
You may want to use several domain names and have them point to one website.
Just make sure you change the DNS for each URL you register to the correct servers for them to work properly.
In order to find a domain name that is available for purchase, you can go to a variety of websites that offer a Who Is lookup, such as:
This will allow you to see if a name is available for purchase or if it’s being held by someone else.
This is also a helpful tool when someone can’t remember where they registered their domain name, because you can look that up here and also see expiration dates.
How should I incorporate my brand into my website?
Branding is not just for cattle!
Branding is about making it easy for people to recognize your business and what you do.
Your brand (company name) should be easy to remember, easy to pronounce over the phone, the same as your domain name whenever possible, and used consistently across all marketing materials.
Here are a few tips to consider when incorporating your brand identity into your website:
- Your slogan should tell what you do and be prominently displayed.
- Your website should mirror your brand identity (logo, colors, favicon, etc.).
- Make sure your “About” page is well written and clearly identifies what you do.
- Expand your brand using “@yourwebsite” email, rather than the generic Gmail, Yahoo!, AOL, or Hotmail accounts.
- Make sure your phone number is on every page of your website and is easy to find!
Make it easy for people to recognize your business and what you do.
Use your brand consistently (logo, colors, etc.).
Ensure your contact information is easy to find!
Need help? Give us a call at (719) 591-0790 and we can brainstorm additional ways to assist you with website branding.