The Small Business Marketing Blog

Marketing Minutes

MM: Why You Need Customer Reviews

By Sarah Perry | October 27, 2020

Transcript: The way people discover, evaluate and trust businesses has changed. This is only exemplified by the fact that 87% of consumers say a business needs to have a 3 to 5-star rating before they’ll consider using them. Research also shows that 84% of people trust online reviews as much as personal recommendations. And each year the number of people that use review sites increases. However, the site where the review is located holds importance…

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MM: How to Use Social Media for Your Business

By Third Angle | October 13, 2020

They’re not just a way to make us feel better about ourselves… they actual help us do more business. Reviews should be an integral part of your marketing. And that not just because I say so — well that too — but because research shows that 84% of people trust online reviews as much as personal recommendations.

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MM: What Makes a Good Logo?

By Third Angle | September 23, 2020

A good logo design does three things: establish trust, create recognition, and attract (the right) customers. So when a company doesn’t have a good logo design, it can be the source for confusion, poor impressions, and even lost business.

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MM: What is SEO?

By Sarah Perry | September 8, 2020

Also known as Search Engine Optimization, SEO is the process of optimizing your website to be more readable, accessible, and overall more crawlable to search engines.

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MM: What is EDDM Marketing?

By Sarah Perry | August 25, 2020
What is EDDM Marketing?

EDDM, or Every Door Direct Mail, is a great option because it uses mail carrier routes instead of a list of addresses, which can be a limiting factor for some businesses. In addition to the mail routes, you can use demographic data, based on census reports, like age range, average household size and income to narrow your focus.

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MM: How to Use FAQs

By Sarah Perry | August 11, 2020

Instead of constantly answering the same questions and feeling like a broken record, learn how placing FAQ’s on your website can save you time… and your sanity.

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MM: What is Marketing Vs. Advertising?

By Sarah Perry | July 28, 2020

What is Marketing? What is Advertising!? Many have heard both of these common terms but contrary to popular belief, marketing and advertising are actually two separate things. Learn difference and understand how they both work together to help your business drive more sales.

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