The Small Business Marketing Blog

Marketing

“Marketing” is an umbrella term for every action done to promote your business and increase sales. This includes websites, email marketing, print campaigns, social media strategies, and brand image. Below you will discover ways to establish a sustainable marketing foundation.

How to Have a Successful Small Business Marketing Campaign

By Danielle Henslee | February 13, 2018
colorado-springs-marketing-agency-third-angle

As one beloved influencer, Paul Jarvis, put it “You don’t hate marketing, you hate what you think marketing is.” To many, this fits all to well. There you are, working hard to grow and make your company a success, when in reality you end up feeling like you’ve willingly tossed all that hard earned cash out the window. via GIPHY This isn’t a good feeling, ever. Businesses, nowadays, get information so fast and loose that…

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Online vs Print: What Font Designs Will Work Best for My Marketing Campaign?

By Third Angle | September 21, 2017
Picking Fonts for Marketing Campaigns

When you are designing a marketing campaign, it is important to select the right type of font for use in the ads. You want the ads to be easy to read, but also to convey the right style and message to your target audience. These are things that your choice of font can enhance — or hurt. This holds true for online and print marketing campaigns: a font that works for print ads won’t necessarily…

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How to Conduct an Audit of Your Social Media Marketing Strategy

By Third Angle | August 30, 2017
Audit Social Media Marketing Strategy Third Angle - Smartphone viewing sphere of faces

If you have been using social media marketing to promote your business, it is important that you at least semi-regularly run an audit of your strategies. Audits help you identify what works and what doesn’t, so that you brainstorm ideas to make sure that your future campaigns perform as well as they possibly can. If you’ve never done an audit of your social media marketing strategies, we wrote this guide to help. Create the Template…

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How to Create a Marketing Campaign to Increase Foot Traffic to Your Store

By Third Angle | August 4, 2017
How to Create a Marketing Campaign to Increase Foot Traffic

If you own or manage a business that has a physical location where you sell products or services in your store, most of your marketing campaigns likely help to increase sales revenue. However, there is a similar but slightly different goal that you should also keep in mind, and that is increasing the number of customers who visit and shop in your store. Foot traffic is crucial to the sustained health of your overall business…

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Creating The Right Message For Your Mail Campaign

By Third Angle | July 12, 2017
Mail Campaign Message

When you are coming up with a new mail marketing campaign for your business, the message you convey in your mailer is just as important as the creative design and what addresses you send them to. Think about it — how many times have you received a flyer, brochure, or coupons in the mail that you tossed out after looking at it for a couple of seconds? There’s a good chance it is because that business…

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Why Great Videos Can Make Your Content Strategy

By Third Angle | March 10, 2017
Why Great Videos Can Make Your Content Strategy

While it’s important to produce many types of content that can reach people on many different platforms, every content strategy needs a flagship—the medium you choose to be your primary messaging. When online content strategies were first showing up, that was considered to be the blog, and now a lot of businesses are prioritizing snappier messaging on their social media accounts. However, there’s a better option that all small businesses should be considering: video content.…

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Guide to Using A/B Tests to Refine Your Digital Marketing

By Third Angle | February 16, 2017
Guide to Using A/B Tests to Refine Your Digital Marketing

Marketing a business, product, or service online is a different breed when compared to traditional marketing mediums. With digital marketing, everything can be tracked and updated in real-time, which means you have the ability to test every campaign to see what’s most effective. In the digital marketing world, this is called A/B testing, and it can help you constantly optimize your best practices. Planning An A/B Test The reason why it’s called “A/B testing” is…

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Tap Into Your Current Customer Base With Email Marketing

By Third Angle | January 20, 2017
Tap Into Your Current Customer Base With Email Marketing

If you want to have a big marketing push for a holiday, end of the sales year, or to push one of your products or services, an email marketing campaign is a great way to reach an audience that’s already likely to be interested. The way to do it is by targeting and making use of your already existing customer base, since they’ve already shown enough interest by purchasing your products or services already. Here’s…

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ROI: What KPIs Should You Track During Your Marketing Campaigns?

By Third Angle | December 13, 2016
ROI: What KPIs Should You Track During Your Marketing Campaigns?

When you are running a marketing campaign, it’s important to be able to accurately track its effectiveness. That way you know what works well enough that you can re-use ideas or concepts in the future and what did not work well and needs to be improved or scrapped. There are three types of Key Performance Indicators (KPIs) for marketing campaigns that you can use. Here’s a quick guide. Total Numbers The first type are raw…

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