13 Landscape Design Marketing & Advertising Ideas

13 Landscape Design Marketing & Advertising Ideas

As the saying goes, you have to spend money to make money. But there are some better ways to spend money to actually yield a return from your marketing and advertising campaigns to generate new landscape design leads. Let’s breakdown twelve to start with. Landscape Design Marketing Ideas Leveraging a system of different content types…

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How to Get Landscaping Leads With Backyard Design Templates and Pricing Information

A successful inbound marketing process is critical to attracting and converting potential customers for your landscaping business, and it begins with generating valuable content that is tailored to their experiences and needs. Content plays an integral part of inbound marketing in numerous ways. It improves the search engine optimization (SEO) of your website. It gives…

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Why Free Marketing Isn’t Actually Free

overwhelmed woman at desk with paperwork

As small businesses, it’s common to want to attempt things on your own but when does crafty turn into just a waste of time? And more importantly, when does that lost time equal lost opportunity? Because at the end of the day a dollar saved isn’t always a dollar earned.

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How to Have a Successful Small Business Marketing Campaign

There you are, working hard to grow your business, but instead of seeing wild success you end up feeling like you’re just tossing all that cash out the window. This never feels good… like ever. Marketing advice and information is so readily available now that, while businesses make a valiant effort, a lot of what…

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5 Common Marketing Mistakes to Avoid

You’re finally ready to begin marketing your business. You have a product or service ready to go, you have a budget in mind and you have an idea who you want to reach. Marketing comes in many forms, but it’s easier than you think to make mistakes in your strategy. Mistakes can be costly, so it’s essential you…

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5 Habits to Improve Customer’s Experience and Stop Losing Customers

When a customer stops doing business with you it sucks but when it’s due to a bad customer experience it’s even worse. That’s why establishing great habits focused around delighting your customers are an essential component to maintaining a high level of customer retention. So here are 5 bad habits that cause customers to leave…

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9 Best Local Coffee Shops in Colorado Springs for Working Remotely

Over the last year, many companies and organizations, both large and small, have shifted to a culture of remote work, or at least a hybrid model that blends virtual and onsite interaction. While there are benefits to working remotely in Colorado Springs, it can also get a bit tedious. Some professionals even find it difficult…

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7 Best Places for Business Meetings in Colorado Springs

As the COVID-19 pandemic subsides and restrictions are scaled back in the Colorado Springs area, life can begin shifting back toward normalcy. For small business owners and professionals, that means slowly returning to the days of in-person meetings, conferences and organizational get-togethers. At the start of January, Gov. Jared Polis allowed counties that were in…

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4 Tasks to Help Your Business Sell More in 2021

A new year brings hope for change, and with it, the excitement and energy needed to take on new challenges. Check out these 4 tasks, when done, will help position your business to sell more this year. Are you ready to make this your best year yet?

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What are Multi-Touch Marketing Campaigns?

How to Use a Multi-Touch Marketing Campaign

(This article originally appeared September 24, 2014 and was updated April 22, 2020) One of the most effective ways to boost your response rates is sending strategic, multi-touch campaigns. Multi-touch marketing utilizes multiple touches with the same or different media to build your message over time to the same targeted audience. Often, these touches are…

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MM: Why You Need Customer Reviews

Transcript: The way people discover, evaluate and trust businesses has changed. This is only exemplified by the fact that 87% of consumers say a business needs to have a 3 to 5-star rating before they’ll consider using them. Research also shows that 84% of people trust online reviews as much as personal recommendations. And each…

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October Marketing Guide

Abandon All Hope Ye Who Enter Here… is not what marketing should feel like. Unfortunately it’s a common sentiment for businesses due to past experiences. But marketing doesn’t have to be a creepy forest filled with monsters and blood-sucking beasts. Or feel like a runaway carriage when you do start a campaign. With the right…

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MM: How to Use Social Media for Your Business

They’re not just a way to make us feel better about ourselves… they actual help us do more business. Reviews should be an integral part of your marketing. And that not just because I say so — well that too — but because research shows that 84% of people trust online reviews as much as personal recommendations.

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September Marketing Guide

Autumn forest with colorful leaves and bright sunbeam

While we’re all enjoying those fresh fall beverages, the leaves are beginning to change, the evenings are slowly coming sooner — wait! — 4th Quarter is only weeks away! Don’t spill your drink or let panic set in. Just take a deep breath (of that amazing autumn air) and look forward at what’s next. In…

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MM: What is Marketing Vs. Advertising?

What is Marketing? What is Advertising!? Many have heard both of these common terms but contrary to popular belief, marketing and advertising are actually two separate things. Learn difference and understand how they both work together to help your business drive more sales.

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What are other ways I can market my business?

I heard this question again just the other day. The business owner was getting ready to send out a mailing to promote his business but wanted to know what else he might be able to do. His question was a good one. McDonalds doesn’t advertise every day because they are afraid you’ll forget who they…

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Welcome to the New Normal

Welcome to the new normal. Not to be confused with the old normal, or the next normal where you can go to a restaurant but can’t sit next to anyone. Or the normal after that where you can get together in groups of more than ten but you can’t touch each other. So as we all slowly start to adjust and realize…

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Choose to practice compassion, empathy and patience

We’re four weeks into the Stay at Home order in Colorado. Reports concerning the COVID-19 virus say that hospital admissions for the state are down and that we’re supposed to be able to open for business in another week and a half.  But even with this possible good news, on the national and international level…

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Quick Website Checkup

I hope by now you’ve been able to review your Google My Business page and make any necessary changes and updates. Doing all of this now will help place your business in a better position as the country and Colorado Springs begins to move forward. Let us know if you’re having any issues with Google…

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Do your customers know you’re open? (+ FREE STICKERS!)

I hope by now you’ve taken the opportunity to claim your Google My Business (GMB) page. Here’s a link to last week’s email should you need a reminder of the recommended things to do. According to recent forecasts concerning COVID-19, it appears that we have a ways to go before we begin to see a…

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Find it. Claim it. Update it. …But what was IT again?

Our world has changed these last seven days. But we are still working. We’re just working differently. Just like you. I mentioned that I would send out some marketing tips that you can use even now. Let’s begin by looking at your Google My Business (GMB) page. Find it Begin by doing a Google search…

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We’re all in this together

Hey guys, The last few months have been a great time to be a business owner. But then, just like riding a roller coaster, you hit that spot you didn’t see coming and you weren’t expecting.   And all of a sudden, you want off this ride. But that’s not an option yet. Just like…

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Social Media Myths Busting: How to Use Social Media for Small Business

A man looking through a camera lens that shows his head upside down.

Small Business Social Media Marketing – Busting Social Media Myths Social media – to some people’s dismay and other’s delight – is regularly mentioned as a MUST for marketing your business. Regardless of your dismay or delight for social media, I want to demystify some assumptions, fallacies, and expectations about what to expect from doing…

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30 Effective Marketing Ideas for Your Small Business

Advertising Tactics and Marketing Ideas for Small Business

Advertising and marketing are the same. True or false? False. Advertising is a slice of the marketing pie. Similar to the concept that all squares are rectangles, but not all rectangles are squares, all advertising is marketing, but not all marketing is advertising. Marketing vs. Advertising. What’s the Difference? While the terms “marketing” and “advertising” are…

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3 Valuable Problem Solving Techniques I Learned From an Egg

Business problem solving techniques_the Story of the Egg

I don’t know about you, but in my experience, working in small business means that every day is a new day full of solving business problems. Troubleshooting and resolving issues for this, that, and the other can be energizing for those who have the entrepreneurial spirit, namely ENTPs, ESTJs, ENTJs, INTJs, and ISTJs. I am…

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The Best Growth Opportunity for Business is Not the Next New Fad

A woman smiling with shopping bags slung over her shoulder

There is hidden growth potential in your business. In every business, there is this potential – no matter how big or small. Fortunately, it’s not about getting on the next greatest lead generation bandwagon or social media platform. *phew* There’s a simpler way to increase business growth.  And yet, it seems that day in and…

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How Many Customers Should You Expect to Get from Marketing?

Digital Examiner found that 45% of small businesses do not track ROI of their digital marketing spend. That’s terrifying! As a marketing agency, we attest to that reality with on-boarding clients. Even the most financially astute, colorful spreadsheet wizards are clueless when it comes to analyzing the return on their marketing efforts. But why? Many small…

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Discover How Social Media Marketing Can Boost Your Business

Broad Reach in Social Media Marketing

Social media has carved out an unexpected name for itself in marketing over the last few years as a hyper-efficient platform for your advertising campaigns. With traditional advertising, there is no guarantee that people will see or hear the your newspaper, TV or radio ad or that they will actually be interested in what you’re…

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How to Know Which Social Media Your Growing Business Should Use

What Kind of Social Media Should my Business Use?

You know that you need to be on social media. But, you haven’t found the answer for “What kind of social media should my business use!?!” Knowing which social media platforms to use to drive your business goals forward comes down to understanding  1) where your audience is at and 2) how much time you…

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5 Free Tools That Will Help Your Business Work Smarter (Video)

5 Free Business Tools

If you’ve owned, run, or worked for a small business you know there is a laundry list of things that need to be done, checked, monitored, cleaned and more every day, week, month, year. But with the constant need to get more customers and run the business time is limited for other things, making research…

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A Day in the Life of the Employees at Third Angle

third-angle-marketing-agency-behind-the-scenes

It’s another Monday and the door bells sing as Randy unlocks the office doors, flicks on the lights, and boots up the computers throughout our homey workspace. The third item on his agenda is to brew the first of his cinnamon infused coffees. Marilyn and Sarah saunter in soon after. The first thing Sarah notices…

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How to Conduct an Audit of Your Social Media Marketing Strategy

Audit Social Media Marketing Strategy Third Angle - Smartphone viewing sphere of faces

If you have been usingsocial media marketing to promote your business, it is important that you at least semi-regularly run an audit of your strategies. Audits help you identify what works and what doesn’t, so that you brainstorm ideas to make sure that your future campaigns perform as well as they possibly can. If you’ve…

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Grow Your Brand Awareness With Live Video Streams

Grow Your Brand Awareness with Live Video Streams

One of the latest trends on social media is videos, specifically live video streaming. Platforms like Twitch and YouTube have shown how successful a person or business can be with good content and businesses are learning how they can better engage with their customers. Live video streaming on social media platforms such as Facebook Live…

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Why Great Videos Can Make Your Content Strategy

Why Great Videos Can Make Your Content Strategy

While it’s important to produce many types of content that can reach people on many different platforms, every content strategy needs a flagship—the medium you choose to be your primary messaging. When online content strategies were first showing up, that was considered to be the blog, and now a lot of businesses are prioritizing snappier…

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Tap Into Your Current Customer Base With Email Marketing

Tap Into Your Current Customer Base With Email Marketing

If you want to have a big marketing push for a holiday, end of the sales year, or to push one of your products or services, an email marketing campaign is a great way to reach an audience that’s already likely to be interested. The way to do it is by targeting and making use…

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How To Use Social Media Marketing More Efficiently

How to Use Social Media in the Most Efficient Way

Social media marketing is coming into its own as a hyper-efficient platform for your advertising campaigns. Let’s say you want to run an ad in a newspaper, on the radio or on TV — there’s no guarantee that people who see or hear the ad will actually be interested in what you’re offering. This is…

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ROI: What KPIs Should You Track During Your Marketing Campaigns?

ROI: What KPIs Should You Track During Your Marketing Campaigns?

When you are running a marketing campaign, it’s important to be able to accurately track its effectiveness. That way you know what works well enough that you can re-use ideas or concepts in the future and what did not work well and needs to be improved or scrapped. There are three types of Key Performance…

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Insights from the Digital Commerce Summit and More!

So you all are probably wondering, or at least some of you, where last week’s email was? No, we didn’t forget. I was attending the Digital Commerce Summit in Denver. The conference focused on discovering smarter ways to create and sell profitable digital products and services. While a lot of our clients have physical products,…

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How To Use Facebook and Pinterest for Your Business

Facebook & Pinterest for Business

Using Facebook and Pinterest For Your Business… Where To Begin? Crash Course on Facebook News Feed for Businesses The average person has 1,500 stories a day that could flow through his/her feed. Is YOUR business one of those stories? Facebook tracks the type of content you’ve interacted with most in the past, and then presents…

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Top 3 Successful Humorous Marketing Strategies—And Why They Worked

Top 3 Humorous Marketing Campaigns

We can all probably think of at least one humorous marketing campaign that made us laugh- but do they really help businesses to market their products? Why does humor work so well? Some of the most successful humorous marketing strategies manage to achieve remarkable results for the companies that execute them. But precisely how successful…

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3 Unusual Social Media Tips to Drive Clicks and Conversions

3 Unusual Tips for Social Media

There’s no doubt that businesses need to make the most of social media marketing if they are to stay on top of the game. Yet, how to stand out on social media isn’t always obvious. After all, if you are going to invest in social media marketing, you want to get a return on your…

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Creating a Realistic Marketing Schedule

Creating a realistic marketing schedule is important.

It goes without saying that we live in a society of instant gratification. When we launch a marketing campaign, we want results at the snap of a finger. Unfortunately, this is far from reality with most marketing campaigns. Like almost everything else in life, marketing requires patience and a realistic mindset. Creating a realistic marketing…

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Which Social Media Platforms To Use

Which Social Media Platforms to Use

It’s no secret that social media has become one of the primary marketing methods of the last decade. Social media has bloomed from the old days of MySpace to Facebook, Pinterest, and everything in between. Today, there are several social media platforms to choose from. While it may be tempting (and slightly overwhelming) to tackle…

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How to Create an Email List

How to Create an Email List

Email lists are beneficial tools that can enhance your company’s marketing techniques. They are simple to build and offer an avenue of convenience for reaching your customers. Not to mention, email marketing is a very low-cost method of reaching your customers. You don’t have to worry about the cost of stamps or the cost of…

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Correctly Choosing a Call-to-Action

Correctly Choosing a Call-to-Action

No matter what marketing technique you’re investing in, the end goal is to generate a sale. However, there are multiple steps that exist between luring your customer in and convincing them to hand over that credit card. Creating specific calls-to-action gives customers instructions on what to do next. With that said, the correct call-to-action depends…

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Tips to Establish Your Target Audience

Tips to Establish Your Target Audience

When it comes to any form of marketing, knowing and understanding your audience is key. Marketing to a general audience without understanding demographics can lead to disaster, as you are essentially throwing techniques at the wall with the hope that something sticks. In order to ensure that your marketing campaign is a success, you must…

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