The Small Business Marketing Blog


“Marketing” is an umbrella term for every action done to promote your business and increase sales. This includes websites, email marketing, print campaigns, social media strategies, and brand image. Below you will discover ways to establish a sustainable marketing foundation.

MM: What is Marketing Vs. Advertising?

By Sarah Perry | July 28, 2020

What is Marketing? What is Advertising!? Many have heard both of these common terms but contrary to popular belief, marketing and advertising are actually two separate things. Learn difference and understand how they both work together to help your business drive more sales.

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What are other ways I can market my business?

By Randy Monroe | May 11, 2020

I heard this question again just the other day. The business owner was getting ready to send out a mailing to promote his business but wanted to know what else he might be able to do. His question was a good one. McDonalds doesn’t advertise every day because they are afraid you’ll forget who they are. They do it so they’ll be top of mind when you’re ready. Businesses need to market themself continually, and…

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Welcome to the New Normal

By Randy Monroe | May 5, 2020

Welcome to the new normal. Not to be confused with the old normal, or the next normal where you can go to a restaurant but can’t sit next to anyone. Or the normal after that where you can get together in groups of more than ten but you can’t touch each other. So as we all slowly start to adjust and realize life’s too short to keep complaining or worrying constantly, here are some ways I’ve used to begin moving forward. Use…

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Choose to practice compassion, empathy and patience

By Randy Monroe | April 16, 2020

We’re four weeks into the Stay at Home order in Colorado. Reports concerning the COVID-19 virus say that hospital admissions for the state are down and that we’re supposed to be able to open for business in another week and a half.  But even with this possible good news, on the national and international level we hear: that business openings should be done slowly,  that there is a fear of a second round of the…

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Quick Website Checklist

By Randy Monroe | April 9, 2020

I hope by now you’ve been able to review your Google My Business page and make any necessary changes and updates. Doing all of this now will help place your business in a better position as the country and Colorado Springs begins to move forward. Let us know if you’re having any issues with Google My Business. We may be able to help. You can contact us by phone or email. This week we’ve put together a…

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Do your customers know you’re open? (+ FREE STICKERS!)

By Randy Monroe | April 3, 2020

I hope by now you’ve taken the opportunity to claim your Google My Business (GMB) page. Here’s a link to last week’s email should you need a reminder of the recommended things to do. According to recent forecasts concerning COVID-19, it appears that we have a ways to go before we begin to see a light at the end of the tunnel. Google has begun to recognize this and has allowed some changes that you…

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Find it. Claim it. Update it. …But what was IT again?

By Randy Monroe | March 27, 2020

Our world has changed these last seven days. But we are still working. We’re just working differently. Just like you. I mentioned that I would send out some marketing tips that you can use even now. Let’s begin by looking at your Google My Business (GMB) page. Find it Begin by doing a Google search for your business name. Once you find it, scan the information and see if it is correct. Claim it Have…

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We’re all in this together

By Randy Monroe | March 20, 2020

Hey guys, The last few months have been a great time to be a business owner. But then, just like riding a roller coaster, you hit that spot you didn’t see coming and you weren’t expecting.   And all of a sudden, you want off this ride. But that’s not an option yet. Just like the roller coaster ride, you have to wait till you reach the end of the ride to get off. I’m…

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30 Effective Marketing Ideas for Your Small Business

By Danielle Henslee | October 18, 2018
Advertising Tactics and Marketing Ideas for Small Business

Advertising and marketing are the same. True or false? False. Advertising is a slice of the marketing pie. Similar to the concept that all squares are rectangles, but not all rectangles are squares, all advertising is marketing, but not all marketing is advertising. Marketing vs. Advertising. What’s the Difference? While the terms “marketing” and “advertising” are used interchangeably in many conversations, they are each distinct in their purpose, tactics, and target results.   So what…

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3 Valuable Problem Solving Techniques I Learned From an Egg

By Danielle Henslee | September 12, 2018
Business problem solving techniques_the Story of the Egg

I don’t know about you, but in my experience, working in small business means that every day is a new day full of solving business problems. Troubleshooting and resolving issues for this, that, and the other can be energizing for those who have the entrepreneurial spirit, namely ENTPs, ESTJs, ENTJs, INTJs, and ISTJs. I am an ENTJ and I definitely fit this bill. As I observe everything from the current internal workflows and project development…

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The Best Growth Opportunity for Business is Not the Next New Fad

By Danielle Henslee | July 3, 2018
A woman smiling with shopping bags slung over her shoulder

There is hidden growth potential in your business. In every business, there is this potential – no matter how big or small. Fortunately, it’s not about getting on the next greatest lead generation bandwagon or social media platform. *phew*   There’s a simpler way to increase business growth.    And yet, it seems that day in and day out businesses must be working to generate more leads to fill the void left by customers that…

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How Many Customers Should You Expect to Get from Marketing?

By Danielle Henslee | June 18, 2018
How Many Customers Should You Expect to Get from Marketing?

Digital Examiner found that 45% of small businesses do not track ROI of their digital marketing spend. That’s terrifying! As a marketing agency, we attest to that reality with on-boarding clients. Even the most financially astute, colorful spreadsheet wizards are clueless when it comes to analyzing the return on their marketing efforts. But why? Many small business owners are not equipped to know WHICH questions to ask WHAT digital marketing data points to track HOW…

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7 Ted Talks You Need to Watch to be Successful in Small Business

By Danielle Henslee | April 27, 2018
Ted Talks for entrepreneurs and people who want to change the world

There are countless Ted Talks for small business that I have used as springboards for new ideas and deeper motivation. But for now, here is a Ted Talk for each day of the week to motivate you to do more with yourself and your small business; to empower you to see the hidden potential that is waiting to be unearthed; and to change the way you do business for the good of all. #1: Tim…

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5 Free Tools That Will Help Your Business Work Smarter (Video)

By Sarah Perry | March 9, 2018
5 Free Business Tools

If you’ve owned, run, or worked for a small business you know there is a laundry list of things that need to be done, checked, monitored, cleaned and more every day, week, month, year. But with the constant need to get more customers and run the business time is limited for other things, making research for new tools and systems a near pipe dream. You want to make things better and find better solutions to…

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How to Have a Successful Small Business Marketing Campaign

By Danielle Henslee | February 13, 2018

As one beloved influencer, Paul Jarvis, put it “You don’t hate marketing, you hate what you think marketing is.” To many, this fits all to well. There you are, working hard to grow and make your company a success, when in reality you end up feeling like you’ve willingly tossed all that hard earned cash out the window. via GIPHY This isn’t a good feeling, ever. Businesses, nowadays, get information so fast and loose that…

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How to Conduct an Audit of Your Social Media Marketing Strategy

By Sarah Perry | August 30, 2017
Audit Social Media Marketing Strategy Third Angle - Smartphone viewing sphere of faces

If you have been usingsocial media marketing to promote your business, it is important that you at least semi-regularly run an audit of your strategies. Audits help you identify what works and what doesn’t, so that you brainstorm ideas to make sure that your future campaigns perform as well as they possibly can. If you’ve never done an audit of your social media marketing strategies, we wrote this guide to help. Create the Template of…

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How to Create a Marketing Campaign to Increase Foot Traffic to Your Store

By Randy Monroe | August 4, 2017
How to Create a Marketing Campaign to Increase Foot Traffic

Updated on November 26, 2018 for freshness. If you own or manage a business that has a physical location where you sell products or services in your store, most of your marketing campaigns likely strive to increase sales revenue. However, there is a similar but slightly different goal that you should also keep in mind, and that is increasing the number of customers who visit and shop in your store. Why? Because, for brick an…

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Creating The Right Message For Your Mail Campaign

By Sarah Perry | July 12, 2017
Mail Campaign Message

When you are coming up with a new mail marketing campaign for your business, the message you convey in your mailer is just as important as the creative design and what addresses you send them to. Think about it — how many times have you received a flyer, brochure, or coupons in the mail that you tossed out after looking at it for a couple of seconds? There’s a good chance it is because that business…

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Why Great Videos Can Make Your Content Strategy

By Danielle Henslee | March 10, 2017
Why Great Videos Can Make Your Content Strategy

While it’s important to produce many types of content that can reach people on many different platforms, every content strategy needs a flagship—the medium you choose to be your primary messaging. When online content strategies were first showing up, that was considered to be the blog, and now a lot of businesses are prioritizing snappier messaging on their social media accounts. However, there’s a better option that all small businesses should be considering: video content.…

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Guide to Using A/B Tests to Refine Your Digital Marketing

By Sarah Perry | February 16, 2017
Guide to Using A/B Tests to Refine Your Digital Marketing

Marketing a business, product, or service online is a different breed when compared to traditional marketing mediums. With digital marketing, everything can be tracked and updated in real-time, which means you have the ability to test every campaign to see what’s most effective. In the digital marketing world, this is called A/B testing, and it can help you constantly optimize your best practices. Planning An A/B Test The reason why it’s called “A/B testing” is…

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Tap Into Your Current Customer Base With Email Marketing

By Randy Monroe | January 20, 2017
Tap Into Your Current Customer Base With Email Marketing

If you want to have a big marketing push for a holiday, end of the sales year, or to push one of your products or services, an email marketing campaign is a great way to reach an audience that’s already likely to be interested. The way to do it is by targeting and making use of your already existing customer base, since they’ve already shown enough interest by purchasing your products or services already. Here’s…

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ROI: What KPIs Should You Track During Your Marketing Campaigns?

By Sarah Perry | December 13, 2016
ROI: What KPIs Should You Track During Your Marketing Campaigns?

When you are running a marketing campaign, it’s important to be able to accurately track its effectiveness. That way you know what works well enough that you can re-use ideas or concepts in the future and what did not work well and needs to be improved or scrapped. There are three types of Key Performance Indicators (KPIs) for marketing campaigns that you can use. Here’s a quick guide. Total Numbers The first type are raw…

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What are Multi-Touch Marketing Campaigns?

By Randy Monroe | September 24, 2014
How to Use a Multi-Touch Marketing Campaign

(This article originally appeared September 24, 2014 and was updated April 22, 2020) One of the most effective ways to boost your response rates is sending strategic, multi-touch campaigns. Multi-touch marketing utilizes multiple touches with the same or different media to build your message over time to the same targeted audience. Often, these touches are layered in three stages: Priming the pump (“Watch for our exciting offer!”) Presentation of the message (“Get yours today!”) Follow-up…

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