Amongst the variety of social media platforms, Google Plus is one of the newest.
Google Plus is Google’s brainchild that has its own set of unique strengths and characteristics.
Although Google Plus may seem like just another social media profile to keep updated on a regular basis, its purpose goes a bit deeper than that. Here are a few reasons why you need to keep your company’s Google Plus updated on a regular basis.
Google Plus Increases Search Visibility
Google Plus is essentially a two-in-one in terms of social media and SEO (search engine optimization) benefits. Your updates and posts on it have the potential to earn a spot on the local search rankings, even if your local website does not rank.
If you are looking to kill two birds with one stone, Google Plus is perfect
for keeping your audience updated all while scoring higher rankings on Google.
Regular Engagement Strengthens Search Signals
Not only does it pay off to post on your Google Plus profile, but it is important to engage as well. Engaging with customers on it will keep your account fresh while rankings increase on a regular basis.
Google Plus Posts Are Indexed Immediately
As a small business owner, this might not mean a whole lot to you. However, ultra-fast indexing is a big benefit to using Google Plus. This means that your Google Plus posts will appear in the search engines at a much faster rate than your website. Ultimately, this leads to potential customers finding your business much faster on Google.
Google Plus is Untapped Potential
While most small businesses wisely invest in social media platforms such as Facebook and Twitter, Google Plus still remains as uncharted territory for a lot of small businesses on a local level. Activating and maintaining a Google Plus business account puts you ahead of the curve on a local level.
Google Plus is Bustling With Activity
Although many small businesses have yet to realize the full potential of Google Plus, that does not mean that it is sitting stale. There are currently 300 million active users on it (and growing). Imagine the potential customer base you can lose out on by neglecting to update your Google Plus.
Ultra Easy to Update With Photos and Video
To make your life a little bit easier, Google Plus has integrated with YouTube for easy video updating. This means that if you upload a video to YouTube, it will automatically upload to your Google Plus account with no additional effort from you.
As you can see, there are multiple benefits for updating your company’s Google Plus. From engagement to search engine ranking, staying on top of your G+ page can only help strengthen your company’s local online presence.
For assistance on updating your Google Plus page, or ideas to help keep those regular updates streaming for your audience, contact Third Angle for your personalized social marketing plan.
Keeping your company’s G+ profile updated can mean the difference between capturing a new customer and letting potential clients slip away.Google owns Google Plus. Why WOULDN’T you want to keep Google up-to-date on your company?