The Small Business Marketing Blog


Print marketing is not dead; it is evolving. Business essentials, such as business cards and branded invoices, are still necessary. Utilize professionally designed brochures, postcards, and other marketing materials to keep your marketing strategy well-rounded.

MM: What is EDDM Marketing?

By Sarah Perry | August 25, 2020
What is EDDM Marketing?

EDDM, or Every Door Direct Mail, is a great option because it uses mail carrier routes instead of a list of addresses, which can be a limiting factor for some businesses. In addition to the mail routes, you can use demographic data, based on census reports, like age range, average household size and income to narrow your focus.

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How to Successfully Mail Using EDDM

By Sarah Perry | August 18, 2020
How to Mail the Masses Using EDDM

Designed to help businesses send promotions and advertisements to a targeted area, this U.S.P.S program allows you to have mailers hand delivered to every mailbox along chosen mail carrier routes. Learn how EDDM, Every Door Direct Mail, is a cost effective alternative to traditional direct mail.

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What Type of Paper Should I Use for My Print Campaign?

By Randy Monroe | August 4, 2017
Third Angle Marketing Best Print Shop in Colorado Springs, CO

(This article originally appeared August 4, 2017 and was updated April 21, 2020) If you’re creating a marketing campaign to mail to your locally or nationally targeted customers and/or prospects, you should consider the type of paper you use. Depending on the type of marketing campaign you are planning and what your budget is, some varieties of paper will make more sense than others. We wrote this quick guide to help you choose the best…

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3 Traits You Should Be Searching For From a Local Print Shop Colorado Springs

By Sarah Perry | September 8, 2016

(This article originally appeared September 8, 2016 and was updated for freshness on August 23, 2018) You’ve got a big campaign in the works, and you’re sifting through a list of top local printing companies in Colorado Springs trying to find one that will work. Unfortunately, you’re not exactly sure what to look for, and time is getting short. Luckily, we’re here to help. Regardless of what project you’ve got in the works; these are…

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5 Tips to Find A Professional Print Shop

By Randy Monroe | September 1, 2016
Third Angle Print Shop Colorado Springs for printing services colorado springs

(This article originally appeared September 1, 2016  and was updated April 22, 2020) As marketing goes more and more digital, marketers everywhere continue to find comfort in the simple things. While there’s nothing wrong with emails, banner ads, blogs, and web articles, consumers and businesses alike find that there’s still something special about actual printed marketing material. Tangible, quality, and memorable, these unique forms of advertisement have the potential to stick with customers long after…

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Critical Pieces to Direct Mail Marketing Success

By Randy Monroe | June 24, 2015
These are critical pieces to direct mail marketing

When it comes to any form of marketing, it pays to have a plan. If you’re considering using direct mail marketing for your business, the following tips will help pave your path to success. Direct mail marketing continues to serve as an effective marketing method… …despite the uprise in digital marketing over the last several years. Step 1: Set a Goal You can’t have success with any marketing campaign if you don’t have a goal.…

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