The truth is out. Americans like getting mail. The physical kind that is, and the statistics back it up. Direct mail marketing can be an effective method of reaching your customers due to its versatility and customization.
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Print works because it engages all of our senses creating a more emotional response. And when done properly can be an essential sales or retention tool for your business.
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EDDM, or Every Door Direct Mail, is a great option because it uses mail carrier routes instead of a list of addresses, which can be a limiting factor for some businesses. In addition to the mail routes, you can use demographic data, based on census reports, like age range, average household size and income to narrow your focus.
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Designed to help businesses send promotions and advertisements to a targeted area, this U.S.P.S program allows you to have mailers hand delivered to every mailbox along chosen mail carrier routes. Learn how EDDM, Every Door Direct Mail, is a cost effective alternative to traditional direct mail.
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EDDM, or Every Door Direct Mail, is a great option because it uses mail carrier routes instead of a list of addresses, which can be a limiting factor for some businesses. In addition to the mail routes, you can use demographic data, based on census reports, like age range, average household size and income to narrow your focus.
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(This article originally appeared August 4, 2017 and was updated April 21, 2020) If you’re creating a marketing campaign to mail to your locally or nationally targeted customers and/or prospects, you should consider the type of paper you use. Depending on the type of marketing campaign you are planning and what your budget is, some varieties of paper will make more sense than others. We wrote this quick guide to help you choose the best…
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One man’s junk is another man’s sweet deal. Mailings are still an effective way to market your business or service. No matter what industry you are in, you can use mailings as an advertising method because they can… reach people near your business, specifically targeted, or on a pre-existing list have short or long run times to fit all types of campaigns be customized to fit your company persona and style The Difference: EDDM and…
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(This article originally appeared September 8, 2016 and was updated for freshness on August 23, 2018) You’ve got a big campaign in the works, and you’re sifting through a list of top local printing companies in Colorado Springs trying to find one that will work. Unfortunately, you’re not exactly sure what to look for, and time is getting short. Luckily, we’re here to help. Regardless of what project you’ve got in the works; these are…
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(This article originally appeared September 1, 2016 and was updated April 22, 2020) As marketing goes more and more digital, marketers everywhere continue to find comfort in the simple things. While there’s nothing wrong with emails, banner ads, blogs, and web articles, consumers and businesses alike find that there’s still something special about actual printed marketing material. Tangible, quality, and memorable, these unique forms of advertisement have the potential to stick with customers long after…
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When it comes to any form of marketing, it pays to have a plan. If you’re considering using direct mail marketing for your business, the following tips will help pave your path to success. Direct mail marketing continues to serve as an effective marketing method… …despite the uprise in digital marketing over the last several years. Step 1: Set a Goal You can’t have success with any marketing campaign if you don’t have a goal.…
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