The Small Business Marketing Blog

Print

Print marketing is not dead; it is evolving. Business essentials, such as business cards and branded invoices, are still necessary. Utilize professionally designed brochures, postcards, and other marketing materials to keep your marketing strategy well-rounded.

What Type of Paper Should I Use for My Print Campaign?

By Randy Monroe | August 4, 2017
Third Angle Marketing Best Print Shop in Colorado Springs, CO

(This article originally appeared August 4, 2017 and was updated April 21, 2020) If you’re creating a marketing campaign to mail to your locally or nationally targeted customers and/or prospects, you should consider the type of paper you use. Depending on the type of marketing campaign you are planning and what your budget is, some varieties of paper will make more sense than others. We wrote this quick guide to help you choose the best…

Read More

How to Successfully Mail to the Masses with EDDM

By Sarah Perry | November 23, 2016
How to Mail the Masses Using EDDM

If you’re a business looking to capitalize on the newest marketing strategies, there’s a new spin on an old classic that you might not know about: Every Door Direct Mail, or EDDM for short. EDDM is a service that businesses can implement through the US Postal Service and does not require you to have a mailing list with specific addresses. You provide a designated zip code or target radius, and they deliver your mail marketing…

Read More

3 Traits You Should Be Searching For From a Local Print Shop Colorado Springs

By Sarah Perry | September 8, 2016
mar-working

(This article originally appeared September 8, 2016 and was updated for freshness on August 23, 2018) You’ve got a big campaign in the works, and you’re sifting through a list of top local printing companies in Colorado Springs trying to find one that will work. Unfortunately, you’re not exactly sure what to look for, and time is getting short. Luckily, we’re here to help. Regardless of what project you’ve got in the works; these are…

Read More

5 Tips to Find A Professional Print Shop

By Randy Monroe | September 1, 2016
Third Angle Print Shop Colorado Springs for printing services colorado springs

(This article originally appeared September 1, 2016  and was updated April 22, 2020) As marketing goes more and more digital, marketers everywhere continue to find comfort in the simple things. While there’s nothing wrong with emails, banner ads, blogs, and web articles, consumers and businesses alike find that there’s still something special about actual printed marketing material. Tangible, quality, and memorable, these unique forms of advertisement have the potential to stick with customers long after…

Read More

Critical Pieces to Direct Mail Marketing Success

By Randy Monroe | June 24, 2015
These are critical pieces to direct mail marketing

When it comes to any form of marketing, it pays to have a plan. If you’re considering using direct mail marketing for your business, the following tips will help pave your path to success. Direct mail marketing continues to serve as an effective marketing method… …despite the uprise in digital marketing over the last several years. Step 1: Set a Goal You can’t have success with any marketing campaign if you don’t have a goal.…

Read More