global-gates-responsive-website-project-review

Global Gates 2021 Website Re-Build

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Homepage screenshot

Background

Global Gates is a non-profit organization focused on starting churches among, and through, the unreached people groups of Metro New York and other Gateway Cities around the United States. Founded by Brad and Sara W. and Chris and Nichole C. in 2012, their vision and mission quickly expanded to include amazing supporters such as David Garrison. 

Today, they inspire, catalyze, and facilitate mission work among unreached people groups in many global gateway cities in various countries. 

Opportunity / Challenge

Since developing Global Gate’s initial website in 2015, the organization has seen tremendous growth which resulted in a website that was effective but beginning to show its age.

Their website structure had grown with so much content, visitors and team members alike couldn’t find the information they needed quickly, easily, or even at all in some situations. 

Solution

In early 2021 we completed the brand new Global Gates website which began with an analysis of their existing content. This audit and analysis resulted in an entire restructure to better serve their various audiences. A large focus of this redesign/restructure was to bring more life and color to the website by utilizing full-color images. Instead of using only black and white images used on their prior site. 

We also overhauled their Gateway Cities, Short-Term Missions, Long-Term Missions, and Internships archives to provide information in a consistent, user-focused format.

Results

In just 6 months after launching the new site, Global Gates has seen an increase in new user traffic of 106.52%, when compared to the previous year. They also saw an increase in pages-per-session (from 1.97 to 2.23) And best of all, a 50.15% increase in visitors from organic searches!

Client feedback

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