SEO

In part one of this two-part series on the cost of doing search engine optimization in 2018, we discussed what it could look like to hire an SEO expert or SEO agency to help your business. In part two, we are going to breakdown the costs associated with implementing search optimization tactics on your own.   How Much Would It Cost to Do SEO Yourself? It can be hard to find SEO experts that you…

Local SEO Strategies for NAP Consistency and Local Search Marketing Let’s talk about NAPs. Not the kind we took in 1st grade or the kind we accidently slip into in the middle of the day. We’re talking about your SEO NAP, meaning your Name, Address and Phone Number.  If you manage any aspect of a business or organization, it is important to know what your online presence looks like. Here’s your local SEO strategy for…

What is SEO? First and foremost, let’s discuss the key aspects of what search engine optimization is and why it matters. SEO focuses on increasing organic visibility in non-paid search results in Google, Bing, and the like. “SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.” (Moz.com, The Beginner’s Guide to SEO) SEO makes website search engine friendly. As a result of implementing SEO…

Finding the right keywords for your website can cause it to move up in the search engines, leading to more success for your business. When choosing keywords for a website, businesses often focus on those terms most commonly used by themselves. Although it does make sense to do so, focusing solely on this area can lead to a business overlooking other words and phrases that may have great benefit to them. When a business adds these other terms,…

It is a rare successful business owner who is also an expert in the idiosyncrasies of Internet search engines. This is for the simple reason they tend to be busy with the myriad of duties that keep business owners busy: ordering inventory, attending to clients, managing employees, watching the books, as well as dozens of other responsibilities. One person can only wear so many hats and, for this reason, most small business owners tend to…

This article was written prior to Google’s latest Panda release the second week of January 2016. This article will be updated as more information becomes available. – Third Angle Although most business owners know about the major Google algorithm changes, such as Panda and Penguin, quite a few aren’t aware that Google algorithm changes take place regularly. Many of these changes are minor and won’t lead to the results seen with the major updates, such…

With almost three trillion searches performed on a daily basis and thousands of websites being born, competition is the name of the game in the online world. Eye-catching graphics combined with user-friendly features may hold visitors’ interests and encourage them to return to a specific site but, before these aspects come into play, the public has to first realize a site exists. If this sounds a bit like a reference to search engine optimization (SEO), you’re…

Why Should I Use Google Analytics? How do you determine if your marketing is effective? Since one of the benefits of  marketing is the ability to drive traffic to your website, one of the ways to determine success is to use Google Analytics and similar tools to monitor your Web activity. Online analytics tools are about more than the number of visitors to your site. They can tell you where these visitors are coming from,…

Do I really need to optimize?   4 Reasons Why You Should Optimize Your Website Consider these reasons to optimize your website. 1. Most of your competitors are doing it All things being equal, if you are a plumber, do you want people going to your website for water heater repair, or would you prefer that they go to your competitor’s site because they found them listed on the first page (and your site was…

It’s no secret that small business owners don’t have a lot of free time. Trying to figure out why a website isn’t producing the results that were anticipated is just one more hassle at the end of a long list. Here’s a list of some easy seo tips and tricks that can help get your website to where it should be. Just What is SEO? First, here’s a quick explanation as to just what is…

There are a few basic things even the most non-technical people can do to their website to help the search engines understand what the site is all about. By making the following changes to the text on your site with these SEO tips, you can improve the search engine ranking for your selected keywords. Before you do any page optimization, brainstorm a list of every word or phrase you can think of that someone may…

Having an online presence is necessary for business owners. After all, around 78 percent of the U.S. population over the age of 14 has purchased something online and about 59 percent of consumers use Google when they want to find a local store with a good reputation. With more than half of the population regularly hunting for you online, don’t you want to be there for them to find? What Is Search Engine Optimization? On…

Search engine optimization is a key strategy for many businesses. When you get it right, the opportunities to drive traffic to your site are immense. However, the rewards of SEO do not come easily, and many businesses can get lost in the complexities of SEO strategy. 5 Key Areas to Simplify and Improve Your SEO Strategy Evaluate these 5 key areas of your website, and you will be well on your way to higher search…

Search engines can seem like complicated beasts that yield unpredictable results. If you have ever been frustrated (or elated) with the results of your favorite search engine, rest assured you are not alone. With all of the noise surrounding search engines, you might be asking yourself what they really do. How do they work and how are they triggered?   The truth is that no one really knows the exact formula that makes search engines…

In the world of internet marketing, there are multiple methods to achieving better rankings on Google. A few of these methods include: consistent blogging, SEO optimization, and updating your website on a regular basis. When these techniques are used together, it can help you get better exposure on Google. However, there is yet another SEO technique that is used to obtain better search engine rankings: backlinking.   Backlinks are links that lead to your website…

Online marketing can be frustrating. First, having a website is essential to boost your business. Then, you actually have to keep it updated to remain relevant to your customers. Now, on top of everything else, the term SEO is buzzing everywhere with promises to get your website in front of your customers. Do you really need SEO, or is it just another burden and expense to add to your marketing budget? The Truth About SEO…

For many small business owners, search engine optimization (SEO) remains a mysterious solution to helping customers find your website online. Not only can SEO seem like a bit of a mystery, it also happens to cost a pretty penny. Wrapping your head around the process of SEO is daunting enough, but justifying its cost is another battle altogether. If you are a small business owner wondering why SEO costs so much money, this blog post…