The Small Business Marketing Blog

SEO

SEO is key to being discovered on the internet landscape. Imagine your business as a needle in a haystack. SEO will be a roadmap that search engines, like Google, use to point users towards you. SEO narrows the field of haystacks so that your business is easier to find.

5 Reasons Google is Penalizing Your Website and How to Fix It.

By Danielle Henslee | January 26, 2018
5 reasons google is penalizing your website and how to fix them

Google is refining the quality of its search results. Algorithmic penalties stem from the changes that Google makes each year to continue providing users with better search results. For example, when Google’s Penguin update was released 6 years ago, over 3% of search queries were affected. When there are literally a trillion searches per day, 3% is a big deal. RankBrain, which was pushed into effect in 2015, now takes ambiguous search terms and uses…

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The Small Business’ Guide To Using SEO

By Sarah Perry | September 26, 2016
The Small Business’s Guide To Using SEO

It is only three letters. Yet, something so small encompasses something so outrageously big. SEO (search engine optimization) is so powerful that it can influence the effectiveness of your site and ultimately determine if potential customers see your site. SEO has certainly evolved over the past few years — and Colorado Springs SEO companies have seen significant changes, from keyword implementation to content guidelines. While it is important to know how SEO works and the…

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How to Ensure You Hired the Right Colorado SEO Expert

By Sarah Perry | August 30, 2016
How to Ensure You Hired the Right Colorado SEO Expert by Third Angle

You spent months scouring the web, looking for the right Colorado SEO expert for your company. When you finally hired one, you felt ecstatic. The possibilities were endless.   Now it’s been a few months and you’re wondering how to gauge whether your Colorado SEO expert of choice is helping or hurting your company.   Read on to learn more.   How to Determine if You Hired the Right Colorado SEO Expert: 5 Questions to…

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5 Reasons Your Business Needs a Colorado SEO Company

By Third Angle | August 23, 2016
Colorado SEO company

When it comes to your business, you’ll spare no cost. Getting out there online and building a name for yourself is important, and you’ll do virtually everything in your power to make it happen. If you haven’t hired a Colorado SEO company, though, you’re missing out. In addition to streamlining your digital marketing efforts, a Colorado SEO company can help you discover new avenues for traffic and make the most of your online presence, starting…

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3 Important Considerations Before Hiring a Colorado Springs SEO Company

By Randy Monroe | August 16, 2016
Colorado Springs SEO

Sounds scary, right? It is! But luckily it doesn’t have to be. By knowing what to consider before you hire a Colorado Springs SEO company, you can set yourself up to find a perfect match – for you and your business. Read on to learn more. What Does a Colorado Springs SEO Company Do? While the duties of a Colorado Springs SEO company are many, their primary goal is to audit a site, locate SEO…

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How to Find the Right Website Keywords to Smash the Competition

By Sarah Perry | March 2, 2016
How to Find the Right Keywords to Smash the Competition

Finding the right keywords for your website can cause it to move up in the search engines, leading to more success for your business. When choosing keywords for a website, businesses often focus on those terms most commonly used by themselves. Although it does make sense to do so, focusing solely on this area can lead to a business overlooking other words and phrases that may have great benefit to them. When a business adds these other terms,…

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Protect Your Website from Pandas, Penguins and Penalties

By Third Angle | January 11, 2016
How To Avoid Panda and Penguin Penalties

It is a rare successful business owner who is also an expert in the idiosyncrasies of Internet search engines. This is for the simple reason they tend to be busy with the myriad of duties that keep business owners busy: ordering inventory, attending to clients, managing employees, watching the books, as well as dozens of other responsibilities. One person can only wear so many hats and, for this reason, most small business owners tend to…

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The Secret to Staying on Top of the Latest Google Search Update

By Third Angle | January 4, 2016
Keeping Up To Date With Google Is Important

This article was written prior to Google’s latest Panda release the second week of January 2016. This article will be updated as more information becomes available. – Third Angle Although most business owners know about the major Google algorithm changes, such as Panda and Penguin, quite a few aren’t aware that Google algorithm changes take place regularly. Many of these changes are minor and won’t lead to the results seen with the major updates, such…

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Beat the Odds and Soar to the Top With These WordPress SEO Tips

By Randy Monroe | November 17, 2015
SEO Tips for WordPress

With almost three trillion searches performed on a daily basis and thousands of websites being born, competition is the name of the game in the online world. Eye-catching graphics combined with user-friendly features may hold visitors’ interests and encourage them to return to a specific site but, before these aspects come into play, the public has to first realize a site exists. If this sounds a bit like a reference to search engine optimization (SEO), you’re…

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Your Starter Guide: Why and How to Use Google Analytics

By Third Angle | October 26, 2015
Your Starter Guide to Google Analytics

Why Should I Use Google Analytics? How do you determine if your marketing is effective? Since one of the benefits of  marketing is the ability to drive traffic to your website, one of the ways to determine success is to use Google Analytics and similar tools to monitor your Web activity. Online analytics tools are about more than the number of visitors to your site. They can tell you where these visitors are coming from,…

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Keywords and SEO: Optimize Your Website With These Basics

By Third Angle | October 23, 2015
Keyword & SEO Basics to Optimized Your Website

Do I really need to optimize?   4 Reasons Why You Should Optimize Your Website Consider these reasons to optimize your website. 1. Most of your competitors are doing it All things being equal, if you are a plumber, do you want people going to your website for water heater repair, or would you prefer that they go to your competitor’s site because they found them listed on the first page (and your site was…

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8 Easy SEO Tips And Tricks To Achieve Your Website’s Goals

By Randy Monroe | October 6, 2015
Easy Tips to Achieve Website Goals

It’s no secret that small business owners don’t have a lot of free time. Trying to figure out why a website isn’t producing the results that were anticipated is just one more hassle at the end of a long list. Here’s a list of some easy seo tips and tricks that can help get your website to where it should be. Just What is SEO? First, here’s a quick explanation as to just what is…

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3 Quick and Easy SEO Tips

By Third Angle | August 25, 2015
3 Easy SEO Tips

There are a few basic things even the most non-technical people can do to their website to help the search engines understand what the site is all about. By making the following changes to the text on your site with these SEO tips, you can improve the search engine ranking for your selected keywords. Before you do any page optimization, brainstorm a list of every word or phrase you can think of that someone may…

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How to Improve Your Search Engine Optimization

By Third Angle | August 11, 2015
Improve your Search Engine Optimization

Having an online presence is necessary for business owners. After all, around 78 percent of the U.S. population over the age of 14 has purchased something online and about 59 percent of consumers use Google when they want to find a local store with a good reputation. With more than half of the population regularly hunting for you online, don’t you want to be there for them to find? What Is Search Engine Optimization? On…

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Ultimate Guide to Getting SEO Right: 5 Areas to Evaluate Today

By Third Angle | July 14, 2015
5 Ways to Improve Your SEO Strategy

Search engine optimization is a key strategy for many businesses. When you get it right, the opportunities to drive traffic to your site are immense. However, the rewards of SEO do not come easily, and many businesses can get lost in the complexities of SEO strategy. 5 Key Areas to Simplify and Improve Your SEO Strategy Evaluate these 5 key areas of your website, and you will be well on your way to higher search…

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