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The Small Business Marketing Blog

Social Media

21st century business owners must acknowledge the power of social media. Take time and invest resources to build and maintain a solid social media presence. Below you will find tips for mapping out a social media strategy and using your social media effectively to drive leads.

Social Media Myths Busting: How to Use Social Media for Small Business

By Danielle Henslee | October 24, 2018
A man looking through a camera lens that shows his head upside down.

Small Business Social Media Marketing – Busting Social Media Myths Social media – to some people’s dismay and other’s delight – is regularly mentioned as a MUST for marketing your business. Regardless of your dismay or delight for social media, I want to demystify some assumptions, fallacies, and expectations about what to expect from doing social media for small business. By the end, you will have the tools you need to determine if small business…

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How to identify and nurture your mental health in the workplace

By Sam Sierra | August 9, 2018
Young lady looks defeated laying face down on a table.

Ever hear of someone saying that they need to take a “mental health day”? They might even use a “sick day” or PTO to make up for that time off. There is nothing wrong with that. For some that suffer from diagnosed mental health issues, this can seem a touch insulting. However, finding that balance of positive head space and work motivation can be a tricky thing. “With mental illness affecting up to 80 percent…

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Discover How Social Media Marketing Can Boost Your Business

By Sam Sierra | April 18, 2018
Broad Reach in Social Media Marketing

Social media has carved out an unexpected name for itself in marketing over the last few years as a hyper-efficient platform for your advertising campaigns. With traditional advertising, there is no guarantee that people will see or hear the your newspaper, TV or radio ad or that they will actually be interested in what you’re offering. This is because you can’t control the audience targeting, whereas with social media you can. Here’s a basic guide…

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How to Know Which Social Media Your Growing Business Should Use

By Danielle Henslee | April 5, 2018
What Kind of Social Media Should my Business Use?

You know that you need to be on social media. But, you haven’t found the answer for “What kind of social media should my business use!?!” Knowing which social media platforms to use to drive your business goals forward comes down to understanding  1) where your audience is at and 2) how much time you have to invest in social media. Do you already know that? Skip to 3 helpful tips for getting started with social…

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How to Conduct an Audit of Your Social Media Marketing Strategy

By Sarah Perry | August 30, 2017
Audit Social Media Marketing Strategy Third Angle - Smartphone viewing sphere of faces

If you have been usingsocial media marketing to promote your business, it is important that you at least semi-regularly run an audit of your strategies. Audits help you identify what works and what doesn’t, so that you brainstorm ideas to make sure that your future campaigns perform as well as they possibly can. If you’ve never done an audit of your social media marketing strategies, we wrote this guide to help. Create the Template of…

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Grow Your Brand Awareness With Live Video Streams

By Sarah Perry | April 24, 2017
Grow Your Brand Awareness with Live Video Streams

One of the latest trends on social media is videos, specifically live video streaming. Platforms like Twitch and YouTube have shown how successful a person or business can be with good content and businesses are learning how they can better engage with their customers. Live video streaming on social media platforms such as Facebook Live and Twitter’s Periscope mean you can make quality, engaging content sent right to your followers instantly. Here’s a quick guide…

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How To Use Social Media Marketing More Efficiently

By Sarah Perry | January 3, 2017
How to Use Social Media in the Most Efficient Way

Social media marketing is coming into its own as a hyper-efficient platform for your advertising campaigns. Let’s say you want to run an ad in a newspaper, on the radio or on TV — there’s no guarantee that people who see or hear the ad will actually be interested in what you’re offering. This is because you can’t control the audience targeting, but with social media you can. Here’s a basic guide on how you…

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Use this Facebook Ad Campaign Method for Better Results

By Sarah Perry | November 16, 2016
Use this Facebook Ad Campaign Method for Better Results

Facebook advertising has made significant changes over the years but one thing is sure, it has become a very relevant way to market your business regardless of industry. Today I’m going to give you some quick tips to make your next Facebook Ad Campaign drive more leads without breaking the bank. Forget the Past “I’ve used Facebook to promote my business in the past by promoting my page, posts, and even created an actual ad…

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How To Use Facebook and Pinterest for Your Business

By Sarah Perry | October 26, 2015
Facebook & Pinterest for Business

Using Facebook and Pinterest For Your Business… Where To Begin? Crash Course on Facebook News Feed for Businesses The average person has 1,500 stories a day that could flow through his/her feed. Is YOUR business one of those stories? Facebook tracks the type of content you’ve interacted with most in the past, and then presents you with posts of that type more frequently. For example, if you like and comment on photo updates more often…

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3 Unusual Social Media Tips to Drive Clicks and Conversions

By Randy Monroe | July 21, 2015
3 Unusual Tips for Social Media

There’s no doubt that businesses need to make the most of social media marketing if they are to stay on top of the game. Yet, how to stand out on social media isn’t always obvious. After all, if you are going to invest in social media marketing, you want to get a return on your investment. Stay Ahead of the Game and Try These 3 Unusual Social Media Tips Getting noticed in the over-crowded social…

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Which Social Media Platforms To Use

By Randy Monroe | April 28, 2015
Which Social Media Platforms to Use

It’s no secret that social media has become one of the primary marketing methods of the last decade. Social media has bloomed from the old days of MySpace to Facebook, Pinterest, and everything in between. Today, there are several social media platforms to choose from. While it may be tempting (and slightly overwhelming) to tackle every platform, this might not be in your best interest. When it comes to social media marketing, there really isn’t…

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How to Use Social Media For Your Company

By Randy Monroe | February 3, 2015
How to Use Social Media for Your Company

Social media is undeniably one of the strongest and most effective platforms for reaching your target audience. Although not every small business invests in social media for their company, those who avoid the variety of platforms are missing out on a large audience base that can convert to customers. If you are a small business owner who is looking to use social media and experience its benefits, here are a few tips on how to…

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