Using Presentation Folders, Newsletters, and EDDM in Print

Why You Need To Use Presentation Folders

With marketing collateral shifting toward digital, it is easy to forget the power of print.

As you are strategically planning your marketing goals this year, consider adding presentation folders to your marketing mix.

Here are a few good reasons why:

Presentation Folders Pack a Punch

Let’s face it—carrying around those manila folders with your marketing materials is so 1982.

Today, you need to impress your customers on every level. Folders are perfect for making a great first impression.

Presentation Folders Are Perfect For Branding

Want your branding dollars to stretch as far as possible? Try presentation folders.

Your logo and color scheme will follow your customers home, because let’s be honest: high-quality folders are too pretty to throw away.

Presentation Folders Are Still Trendy

Even though marketing’s focus has gone online, there’s still room in the world for presentation folders. Set yourself apart from the competition.

For professional advice and assistance with printing presentation folders, contact us at Third Angle.

We print high-quality designs that will wow your customers from your very first encounter.

How To Create Quality Newsletters

Company newsletters have come along way in the last several years.

In 2015, you don’t have to resort to plain-looking newsletters with uninspiring copy.

Here are a few tips on producing quality newsletters for your business.

Deliver Print or Digital

The beauty of newsletters is that they are versatile; you can deliver them digitally or to your customer’s home.

Be Consistent With Production

Once you determine a publishing plan for your newsletter, always be sure to deliver on time.

Tardiness is not an effective marketing technique.

Proofread Your Copy

We know you’re busy, but always allow another set of eyes to go over your newsletter.

You’d be surprised at how easy it is to miss mistakes.

Consider Color

Although printing in color is a little pricier than black and white, it might be worth the slight extra cost.

Color can invoke emotion, catch attention, and inspire people to take action.

Go Social

To encourage customers to subscribe, give teasers from your newsletter with a link to your subscription page.

Take your newsletter to the next level with Third Angle.

Whether you publish print or digital, your newsletter can get a professional overhaul that conveys your company’s true message.

EDDM: Is it right for YOUR business?

There are multiple ways to effectively use EDDM for your business, and many businesses can benefit from a multi-touch EDDM campaign.

Generally speaking, unless your customers are a broad cross section of the population, a targeted mailing is probably best.

EDDM’s saturation mailing is different than a targeted mailing that uses demographic characteristics (such as household income, age, gender, ethnicity or presence of children) or other criteria (such as owning a swimming pool or specific make of vehicle) for determining to whom to mail.

If you are a retailer or service-based business that wants to build foot traffic and/or your customers are clustered in a neighborhood*, then EDDM could be ideal.

*A neighborhood could be a radius around your location or could be a neighborhood in which you want to prospect.

Some examples of businesses that benefit from EDDM include:

  • Auto Mechanics
  • Auto Sales
  • Carpet Cleaning
  • Car Washes
  • Computer Repair
  • Dental Offices
  • Dry Cleaning
  • Fitness Centers
  • General Retail
  • Lawn Care
  • Restaurants
  • Real Estate
  • House Cleaning
  • Insurance Agencies
  • Pest Control
  • Pharmacies
  • Barber Shops, Salons, & Spas
  • Tax Prep
  • Urgent Care
  • Veterinarians

You can use EDDM for a variety of purposes including:

  • announcements (grand opening, business anniversary, holiday promotions);
  • to send coupons and special offers;
  • to promote sales and events;
  • or to acquaint potential customers with your hours of operation and location.

Need help?

We’re happy to assist in any way we can. Call (719) 591-0790 today!