The online world is both diverse and dynamic, giving consumers and businesses alike an endless array of opportunities. A number of sources indicate more than two million searches are performed online every minute while an estimated 34,000 new websites are created each hour. Some of these quickly rise to the top of favored search engines with others quietly disappear without ever being recognized.
Although a long list of factors separate the outstanding from the obscure, the platform a site is built on has the potential to make a significant difference. The benefits of using WordPress have caused it to rise through the ranks to land among the most popular platforms.
A Brief Rundown of WordPress for Website Design
As a content management system (CMS), WordPress offers a range of features geared toward the various types of websites currently being generated. While this platform got its start primarily with bloggers, it has branched out considerably since those early days to include functionality for virtually all types of sites.
This particular CMS allows its users a great deal of freedom and cost-effectiveness when compared to some of its counterparts. Taking a look at the pros and cons of WordPress websites can help clear up the reasons so many businesses choose this option.
In contrast to some alternatives on the market, WordPress has received quite a bit of acclaim for its ease of use. Users can add pictures and text, make desired changes, and add or remove various features without having to first take an extensive class in HTML coding and web design.
Thousands of themes are available to choose from to create a quick layout and look, and plug-ins can be found for almost any special need for the website.
Whether providing news and information, opening a new shopping portal, or offering legal services to local residents, using WordPress for website design gives site owners complete flexibility.
Those who need more features than the basic setup may choose from a wide array of add-ons. Shopping carts, extensions to social media, video and audio uploads, and a host of other components can be implemented.
Of course, their original blogging hallmark remains readily available. Any type of business can tailor WordPress to their own specifications, and industry-specific SEO can be carried out in full force.
Interaction for Viewers as well as Employees
Online searchers have come to expect a high level of interactivity from their chosen websites, and WordPress tends to be more than accommodating.
Viewers are able to listen to videos, select various perusing options, send in their questions or feedback, place orders, schedule consultations, and perform a number of other actions with this platform.
On the other end of the spectrum, company employees authorized to make changes may advertise specials, display promo codes, participate in live chats with customers, and much more.
Sales statistics and additional reports can also be generated.
With more smartphones and tablets now inhabiting the planet than people, having a mobile-friendly website is crucial. This particular CMS offers full mobile functionality as well, from both users’ and creators’ perspectives.
Responsive themes automatically adapt for those using WordPress for business regardless of the device being used to access a website. Designing separate websites for mobile and stationary visitors is an issue of the past.
Allows Delegation of Responsibility
Businesses are certainly able to save money by eliminating the need to hire a full-time website design team with WordPress, but access does not have to be available to every employee. Varying degrees of access can be granted to staff members.
Customers may be given the ability to update their own profiles or accounts from the outside, and site administrative duties can be delegated as the business owner sees fit.
One person does not necessarily have to be in charge of every element of the website, but not everyone has to be given full privileges either.
Though the advantages of using WordPress are plentiful, a couple of downsides have been noted. Despite the system’s affordability, extensive customization could drive the price up.
Continual updates from WordPress tend to leave users slightly harried because these must be incorporated to maintain full security and functionality.
Some users find their content fails to appear as they expect upon completing an update, but these issues may easily be corrected.
Those are only a few of the notable characteristics of the WordPress content management system.
Businesses can select a fitting theme for their websites, integrate all the features they need, optimize for search engine recognition, readily update content, restrict access to only qualified employees, and securely serve the needs of customers.
While building a website beyond the norm can become costly, it is possible for users to save money along the way by making desired changes on their own.