Eye-catching graphics combined with user-friendly features may hold visitors’ interests and encourage them to return to a specific site but, before these aspects come into play, the public has to first realize a site exists.
If this sounds a bit like a reference to search engine optimization (SEO), you’re correct.
Though the world’s most popular content management system is actually built to be easily found by search engine crawlers, truly being recognized and landing among the longed-for first page of search results requires a bit more effort.
Content, backlinks, tags, and a wide range of other factors determine where a site places in various searches.
Plenty of plug-ins are available for this purpose, but a few WordPress SEO tips could certainly render the process more fruitful.
Begin with the Basics
The way in which a website’s permanent hyperlink (aka permalink) is arranged makes a considerable difference to both search engines’ and viewers’ opinions of a site.
These permalinks should be simple and easy to understand, although length is also relevant.
Rather than using a string of seemingly senseless symbols and numbers, consider actual words clearly stating what the website offers, such as http://thissite.com/customized-leather-handbags/.
This tells consumers they can expect the website to contain customized leather handbags and gives the search engines an early indication of the site’s relevance to any keywords at hand.
Keywords in Content
Implementing SEO in WordPress site creation then filters down to the content.
During the early days of SEO, webmasters could cram keywords together in a string of irrational jargon just to make a website seem relevant. However, those days are over.
Written content, whether informational, blog-style, or in any other form, must now maintain a certain level of quality.
Not only will this help reach the top of the search engine results pages (SERPs), but it’ll impress visitors and help hold that position.
Identify it with meta tags for even greater visibility.
Attach Text to Visual Components
Pictures and videos contained on a website are not to be ignored because search engines seek these out, too.
As is the case with the site’s permalink and content, these audio and video elements are all but invisible if they don’t seem relevant.
For them to stand out to web crawlers, they need to be properly named.
Instead of using a default file name offered up by the computer for those previously mentioned leather handbags, use something like black-leather-chrome-studs.
Using the right plug-ins for creating tags will assist with this leg of adding SEO in WordPress as well.
Add More Links to the Chain
Backlinks are vital, regardless of the type of website being created, and they cover a number of aspects.
Although not every page of a website needs to be tied to all the others, those strongly and directly pertaining to one another should have working links.
Links to other related sites, but only the authoritative and trustworthy ones, should also be incorporated. In turn, they may choose to link to sites offering them the spotlight.
Be sure to include tie-ins to social media as well.
Social Media on the Sly
While business’ social media sites obviously serve promotional purposes, they’re also meant to connect with fans, friends, and followers on a more personal level.
The public has grown largely immune to advertisements.
No harm can come from incorporating self-promotional SEO into social media, but outside informational sources, mentions of pop culture, and additional newsworthy topics should also be provided.
Lead the Way with a Sitemap
Though web crawlers may find a website based on keywords and tags alone, providing an XML sitemap can help draw them in the right direction.
This tool could mean the difference between fame and falling out of the rankings completely, especially for new sites and those yet to establish themselves in their respective fields.
Plug-ins are available for this function, and they essentially carry out the sitemap creation process on behalf of their users.
Avoid the Black Hat
Don’t put your best foot forward as far as front-page content and then try to boost rankings using keyword cramming and irrelevant images tagged with misleading descriptions on a deeper level.
Create the website and all its content with viewers in mind rather than using black hat techniques in an attempt to gain more recognition from the search engines.
They’re sure to backfire at some point and could lead to penalties or the complete shutdown of the site in question.
Always use WordPress SEO best practices to generate honest, organic leads.
Those who are unsure of exactly how to do SEO in WordPress may feel a bit intimidated at this point, but the process isn’t really as complicated as it may seem.
An array of plug-ins have been designed for this purpose. They offer assistance with everything from deciding which keywords and phrases are best suited for a target audience to ensuring all search engine guidelines have been followed before posting content.
Combining these WordPress SEO tips with a dynamic theme and user-friendly layout can funnel visitors in and transform them into repeat customers.