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The Small Business Marketing Blog

Websites

Designing a custom website that effectively promotes your business and serves your customers’ needs can be overwhelming. A powerful website has helpful content, is user friendly, and integrates SEO and security features to drive conversions.

What Growth to Expect from New Website Announcement & Other Expectations

By Danielle Henslee | November 9, 2018
Person writing "open" on a sign

  Why You Send a New Website Announcement & How Long Does SEO Take?   You thought you’d have more leads and sales by now! You launched your new website yesterday and still haven’t seen any forms be submitted….and a little doubt knocks at your brain and suggests that you wasted your money, or that you’ve been taken advantage of by a marketer – again. NEVER FEAR! I want to shed light on some of…

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How to Clear Cache from Phone and Computer Browsers

By Sarah Perry | July 31, 2018
A person browsing the internet on a computer.

Ever visit a web page that didn’t seem to load right? How about refresh a page and have nothing change? Or worse, the dreaded “404: Page not Found” error message. As we use our computers and devices, pieces from every site we visit are quietly saved in the background. This is done to help make our online experience better and faster. But overtime this stash of information can bog down our browsers and devices and…

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How to Improve Your Website to Boost Your Marketing Funnel

By Danielle Henslee | May 29, 2018
Increasing Leads into Your Marketing Funnel through Website Optimization

If you agree that finding new customers is a top business priority, then you are on the same page as 66% of small business owners. This is achieved in any business through a marketing funnel. And yet only 17% of small businesses are investing in SEO, only 25% are investing in online marketing, and a whopping 32% rely on social media only, according to data from Blue Corona. So while there is consensus that it…

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How to Set Up Google Analytics Filters, Segments, and Goals

By Danielle Henslee | May 18, 2018
Tactics for Knowing How Many Sales are Being Generated from Your Website

Google Analytics is a data tracking tool that provides insights related to the user of your website, where your website visitors come from, and how well you your website is converting those users into leads. It is free to use and harnesses the power to provide key insights about the business being generated by your website. Today I want to share about using Filters, Segments, and Goals without your Google Analytics account to track your…

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12 Effective Features for Your Lead Converting Website

By Sam Sierra | May 10, 2018
ways-to-optimize-website-and-increase-sales

Having a website is a huge step in the right direction for marketing your business, but it doesn’t end there! It’s so much more than driving traffic to your site. How do you develop that buyer-seller relationship? It’s time to address lead conversion. Now that the world has access to your goods and services, ask yourself, what can I do to get more than just a hit, click, or like on my site? Here are…

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How to Update Your Website with a Handy Checklist

By Sam Sierra | March 27, 2018
How to Update Your Website with a Handy Checklist

Of course, simply having a website isn’t enough. It has to be maintained and kept current to remain relevant in the eyes of consumers and web crawlers alike. Regardless of your dedication to customer support or how outstanding your products or services may be, failure to revise certain aspects continually seen by the public could negatively affect your business before potential customers even consider giving you a chance. You’re a customer care champion, and this…

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How to Ensure Your Website is Safe from Intruders

By Sarah Perry | January 18, 2018
How to Ensure Your Website is Safe from Hackers

The term hacker brings images of someone sitting in a dimly lit room with a dark hoodie and a computer that resembles something from the Matrix movies. Ironically, most hackers are not even human at all, but the Matrix itself. These byte-sized intruders are commonly simple AI bots created by some hipster kid in a Starbucks to wreak havoc. A comforting thought, right? What’s even more surprising is the reason they’re targeting your website. Why? Simply because it’s…

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Online vs Print: What Font Designs Will Work Best for My Marketing Campaign?

By Sarah Perry | September 21, 2017
Picking Fonts for Marketing Campaigns

When you are designing a marketing campaign, it is important to select the right type of font for use in the ads. You want the ads to be easy to read, but also to convey the right style and message to your target audience. These are things that your choice of font can enhance — or hurt. This holds true for online and print marketing campaigns: a font that works for print ads won’t necessarily…

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3 Reasons Your Website (and Business) Can’t Survive Without an SSL [+Video]

By Sarah Perry | September 18, 2017
3 Reasons Your Website (and Business) Can’t Survive Without an SSL

How Seriously Do You Take Safety? Imagine for a moment that you are on a crowded city street. You’re looking for a way into a building that you’ve never visited before and you notice two entrances. One is brightly lit with a glass revolving door and a security guard inside. The other is a steel door in a poorly lit back alley. Which entrance would you feel more comfortable using? We’re guessing you picked the…

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3 Routine Website Maintenance Tips To Keep It Running Smoothly

By Sarah Perry | July 25, 2017
Use our easy-to-follow tips for Website Maintenance

When it comes to designing a website, the work is never done. Even once your brand new website has launched there will always be elements that need to be updated, upgraded, and fixed over time to keep the design in optimal condition. Whether it is something small like the graphics and buttons used on your website—or more significant features such as the layout structure or color scheme of the whole domain—there are some regular elements…

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How to Build Your Website Around Key Business Goals

By Randy Monroe | July 12, 2017
business-website-goals

When you are designing a website for your business, it’s important to remember the main purpose. The point of a website should be to ultimately drive sales. Many people often lose sight of this when building a website only to scratch their heads after its launch when it doesn’t help them further their goals. If you want your website to help you increase your sales, the foot traffic to your store, or subscriptions to your…

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Point Your Website Users In The Right Direction With Visual Hierarchy

By Sarah Perry | July 11, 2017
Website Visual Hierarchy - Third Angle Marketing

On your business’ website you probably have more important pages that you want your users to eventually get to — filling out a form to submit a lead, looking at a product listings page to make an online purchase, and so on. If users are not converting on the key pages like you want, it might be because your website design is not using proper visual hierarchy to subtly direct users in the right direction.…

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Why Great Content Is Super Important

By Sarah Perry | October 10, 2016
Why Great Content is Super Important

Sure, your website needs to look great. Yes, you even need to use the right keywords. But what you have written on your site is just as important as the functionality. All too often, we have seen companies ignore the importance of customer-focused content. Instead, they are focused on their products and services without worrying about how they can help the reader. Great content starts with understanding your target audience. It should speak to them, flow…

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Your Old Website Is Hurting Your Bottom Line

By Sarah Perry | September 15, 2016
website maintenance

Websites are no longer a “set and forget” piece of your business. To be honest, they never were. However, a lot of business’ treat them as such. Just like the office chairs you bought years ago, you treat your website (and the chairs) with the old mindset of “if it ain’t broke, don’t fix it”. Seriously though, how comfortable are those chairs from 1995? Yes, you could get a new chair, but it would basically…

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5 Things to Consider Before Hiring a Company for Web Design in Colorado Springs

By Sarah Perry | September 6, 2016
5 Things to Consider Before Hiring a Company for Web Design in Colorado Springs by Third Angle

Choosing a company to do web design in Colorado Springs can be difficult.   Luckily, it doesn’t have to be.   While there are dozens of different web design companies available in the area, thinking about what you actually want from web design in Colorado Springs is a great way to ensure you find the right web design firm for you.   That said, here are five big things to consider when hiring web design…

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