The Small Business Marketing Blog

Websites

Designing a custom website that effectively promotes your business and serves your customers’ needs can be overwhelming. A powerful website has helpful content, is user friendly, and integrates SEO and security features to drive conversions.

How Much Does Website Hosting & Maintenance Cost?

By Third Angle | April 26, 2021

Having a company website has become the status quo for doing business in the 21st century. However, it’s not enough to just register a domain name, set up your site, and call it good. Websites require ongoing maintenance and hosting services to ensure they operate smoothly and can be accessed securely on the Internet. As you research your options, be sure you first understand what you’re paying for. How Much Does a Business Website Cost…

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Is a One Page Website a Good Idea for Your Colorado Business?

By Third Angle | February 7, 2021
Website Wireframes or One Page Websites

In the sphere of web design, objective opinion abounds, especially on the topic of single page website design and whether you can have a one page website that is a search engine optimized or if it is wholly impossible. Allow us to add our objective opinion to the mix. 😜 What is a one page website? (and who are they good for) A one page website is designed and structured such that information traditionally spread…

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[Checklist] What Makes a Good Small Business Website in 2021?

By Third Angle | February 7, 2021
Wireframe diagram on white board for web design

What are the elements of a good website? This question is top of mind to small business owners in Colorado Springs because it’s never been more apparent than now that having a lead converting website is essential to being successful in the digital age. So, what exactly DOES make a good website? At the very least, a website should be functional; simple, yet pleasing to the eye; portray a consistent brand; answer user’s questions; build…

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8 Web Design Basics & Best Practices for Small Businesses in Colorado

By Third Angle | January 25, 2021
Preparing a file for print at a printing company

By now there’s hardly a small business around whose owner doesn’t recognize the importance of having his business represented in cyberspace by an attractive, responsive website to attract prospective clients. Business owners know a sharp business website is far more than an Internet-based business card. It is a sophisticated marketing tool with the potential to make or break a business. Good websites are both functional and nice to look at, so good web design utilizes…

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How To Use Images On Your Website

By Sarah Perry | January 25, 2021
We'll teach you how to use images on your site

Words have a lot of power. Your website is likely full of copy that educates and informs your customer, and hopefully those words are crafted in a compelling way. You can move mountains with the content of your website, but there’s one element that adds major oomph to your website while adding a new level of engagement—that element is images. Websites without photos can be quite bland, no matter how compelling your copy may be.…

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How Much Does it Cost to Build a Small Business Website in Colorado Springs?

By Third Angle | December 22, 2020
Photo of downtown Colorado Springs skyline

In this day and age, it’s nearly impossible to create a successful communication strategy for a small business that doesn’t involve fostering a robust online presence with the help of a professional website. It’s virtually become a must-have tool. When you’re ready to move forward with building a website for your company in Colorado Springs, you’ll have to determine how much you want to invest in this project and how you’re going to accomplish it.…

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5 Ideas for How to Announce Your New (or Redesigned) Website in 2021

By Third Angle | December 21, 2020
Person writing "open" on a sign

Whether you’ve created a new website for your business or given your existing website a complete makeover, you have exciting news to share with your clients and the community at large. The question is, what is the best way to do that? How do you make the announcement in a way that engages your audience and compels them to check out your new or improved product? There are multiple avenues for announcing a rebranded or…

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MM: Why You NEED to Update Your Website

By Third Angle | November 24, 2020

Gone are the days of digital brochures. A new era of business websites is here. Websites that function more like comprehensive digital marketing platforms meant to drive leads, close sales, and build loyalty for companies.
Which is why if you haven’t thought about your website in a while, it’s high time to consider these 3 good reasons why you should give your website an update today.

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MM: How to Use FAQs

By Sarah Perry | August 11, 2020

Instead of constantly answering the same questions and feeling like a broken record, learn how placing FAQ’s on your website can save you time… and your sanity.

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Quick Website Checkup

By Randy Monroe | April 9, 2020

I hope by now you’ve been able to review your Google My Business page and make any necessary changes and updates. Doing all of this now will help place your business in a better position as the country and Colorado Springs begins to move forward. Let us know if you’re having any issues with Google My Business. We may be able to help. You can contact us by phone or email. This week we’ve put…

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How to Clear Cache from Phone and Computer Browsers

By Sarah Perry | July 31, 2018
A person browsing the internet on a computer.

Ever visit a web page that didn’t seem to load right? How about refresh a page and have nothing change? Or worse, the dreaded “404: Page not Found” error message. As we use our computers and devices, pieces from every site we visit are quietly saved in the background. This is done to help make our online experience better and faster. But overtime this stash of information can bog down our browsers and devices and…

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How to Improve Your Website to Boost Your Marketing Funnel

By Danielle Fauteaux | May 29, 2018
Increasing Leads into Your Marketing Funnel through Website Optimization

If you agree that finding new customers is a top business priority, then you are on the same page as 66% of small business owners. This is achieved in any business through a marketing funnel. And yet only 17% of small businesses are investing in SEO, only 25% are investing in online marketing, and a whopping 32% rely on social media only, according to data from Blue Corona. So while there is consensus that it…

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How to Set Up Google Analytics Filters, Segments, and Goals

By Danielle Fauteaux | May 18, 2018
Tactics for Knowing How Many Sales are Being Generated from Your Website

Google Analytics is a data tracking tool that provides insights related to the user of your website, where your website visitors come from, and how well you your website is converting those users into leads. It is free to use and harnesses the power to provide key insights about the business being generated by your website. Today I want to share about using Filters, Segments, and Goals without your Google Analytics account to track your…

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12 Effective Features for Your Lead Converting Website

By Third Angle | May 10, 2018
ways-to-optimize-website-and-increase-sales

Having a website is a huge step in the right direction for marketing your business, but it doesn’t end there! It’s so much more than driving traffic to your site. How do you develop that buyer-seller relationship? It’s time to address lead conversion. Now that you’ve told the world and they have access to your goods and services, ask yourself, what can I do to get more than just a hit, click, or like on…

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Point Your Website Users In The Right Direction With Visual Hierarchy

By Sarah Perry | July 11, 2017
Website Visual Hierarchy - Third Angle Marketing

On your business’ website you probably have more important pages that you want your users to eventually get to — filling out a form to submit a lead, looking at a product listings page to make an online purchase, and so on. If users are not converting on the key pages like you want, it might be because your website design is not using proper visual hierarchy to subtly direct users in the right direction.…

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How To Create Strong Calls To Action Using Loss Aversion Psychology

By Danielle Fauteaux | June 22, 2017
How To Create Strong Calls To Action Using Loss Aversion Psychology

When you’re in the process of putting together a new marketing campaign, one of the most important parts that can make or break your conversion rate is your call to action. You might think you’re doing everything right: using bold verbs that urge and tantalize consumers to contact you or buy your product. However, those calls to action don’t seem very strong when you realize that just about every marketing campaign will be doing the…

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Why Great Content Is Super Important

By Sarah Perry | October 10, 2016
Why Great Content is Super Important

Sure, your website needs to look great. Yes, you even need to use the right keywords. But what you have written on your site is just as important as the functionality. All too often, we have seen companies ignore the importance of customer-focused content. Instead, they are focused on their products and services without worrying about how they can help the reader. Great content starts with understanding your target audience. It should speak to them, flow…

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5 Important Aspects of Small Business Website Design

By Sarah Perry | August 18, 2016
small business website design

When it comes to small business website design, deciding what you need and what you don’t can be tough. By nature, small business websites are, well, smaller than a major enterprise website, and they don’t have quite as much space to cram everything in. Because of this, many small business owners find themselves confused over what has a place on their websites and what’s better left out. To learn more about the elements of successful…

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How to Get More Out of Your Small Business Website

By Sarah Perry | August 9, 2016
How to Get More Out of Your Small Business Website Management by Third Angle

Just having a website, in this era, isn’t enough anymore. If your small business website isn’t doing anything but taking up virtual airspace, then you’re losing out. Your website has the potential to be the best salesperson your company could ask for, you just need to treat it like one. Your website’s number one goal is to provide prospect the information they need, when they need it and give clarity on your process or next…

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Resolve to be Relevant with this Website Update Checklist

By Sarah Perry | March 2, 2016
Resolve to be Relevent with this Website Update Checklist

With more than 95 percent of the world now online, websites are small businesses’ lifelines to the world. Of course, simply having a website isn’t enough. It has to be maintained and kept current to remain relevant in the eyes of consumers and web crawlers alike. Regardless of your dedication to customer support or how outstanding your products or services may be, failure to revise certain aspects continually seen by the public could negatively affect…

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End of Year Video – Happy Holidays

By Sarah Perry | November 20, 2015
End of Year Holiday Video Plus More!

Closing and Vacation Times The Holidays are here! To give the Third Angle team some time with their loved ones, we will be closed on the following days: November 26th-27th (returning to the office November 30th) December 24th-January 1st (returning to the office January 4th, 2016) *Please look at your current inventory and place any orders you may need before these dates!

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Present Your Website Well: Make It User Friendly!

By Randy Monroe | October 23, 2015
Make Your Website User Friendly

Ideas for Properly Presenting Your Website Having a website is a must for any small business. If you currently have a website and you are stuck on what kind of presentation is best, here are a few quick tips to getting your website’s clicks to convert into customers. Polished Presence Modern web design is clean with flat graphics. Use consistent colors and be sure your logo is clearly definable. If in doubt, keep your design elements to…

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A Website Maintenance Checklist Every Business Owner Needs to Use

By Randy Monroe | October 13, 2015
Website Checklist for Business Owners

A website serves as a valuable marketing tool. Over time, however, the website may become cluttered with pages that are no longer relevant. When this occurs, visitors find they struggle to locate the information they came to the site to obtain and, as a result, they may choose to look elsewhere. For this reason, every business owner needs to establish a website maintenance checklist and schedule and adhere to them. Doing so makes it easier…

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User Generated Content – How to Harness the Power of UGC

By Randy Monroe | September 29, 2015
The Power of User Generated Content

User Generated Content: content (text, images, videos, reviews, podcasts, etc.) created and posted by your fans or customers can work well to help create a steady stream of fresh and unique content for your website or social stream. User generated content (UGC) statistics from Crowdtap, also show that Millennials consider UGC 20% more influential and 35% more memorable than branded messages. Millennials are also 50% more likely to find UGC trustworthy, as opposed to branded…

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Perform a Website Audit

By Randy Monroe | September 22, 2015
Perform a Website Audit

Many website owners take the Ron Popeil approach with “set it and forget it” and while that may work for roasting chickens, it is a terrible web strategy. If it has been awhile since you reviewed your own website, now is an ideal time to do it. Here are 8 things to look for when you are doing a website audit. 1. Check out your title tags. The title of your website is a critical…

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How User-Friendly Is Your Website?

By Sarah Perry | August 18, 2015
How User Friendly is Your Website?

Making sure your website is easy to use should be a major priority for your business. A website is a relatively inexpensive 24/7 selling machine that can make or break a sale. Below are the items that we look for in a user-friendly website. You can use these questions to evaluate your own website. Does the site look good? What kind of a first impression does it make? We know this is subjective as beauty…

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Reasons to Update Your Website Today

By Sarah Perry | May 12, 2015
Reasons to Update Your Website Today

Back in the 90s and early 2000s, having your own website was forward-thinking and on top of the latest marketing trends. One of the best things about having a company website is that they were essentially set it and forget it. You’d build your website, add a bit of information and let it sit. It was like a digital brochure that you barely thought about once it was up and running. Websites function quite a…

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Why Hire a Copywriter

By Randy Monroe | April 21, 2015
Copywriters Can Get More Clicks

Everybody writes. With the advancement of technology and the digital age, nearly everyone is a writer and publisher online. It doesn’t take much effort to string a few sentences together and call it a day. However, knowing how to write and knowing how to write well are two entirely different things. The difference is that compelling, engaging style writing is the kind that makes you money. If you don’t have the time to create copy that…

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Secrets to a Small Business Blog

By Randy Monroe | March 31, 2015
Secrets to a Small Business Blog

As a small business owner, you probably don’t have much time to think about blogging. There aren’t enough hours in a day to craft a carefully written blog post, and you have a hard time coming up with good ideas on a regular basis. Are small business blogs really that important? We are here to tell you that, yes, small business blogs are important for any brand’s online reputation. However, small business blogging doesn’t have…

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Top 6 Ways to Drive Traffic to Your Website

By Randy Monroe | January 23, 2015
Top 6 Ways to Drive Traffic to Your Website

The phrase ‘build it and they will come’ sounds great in theory, but this is usually never the case in the world of websites. All too often, small business owners spend a pretty penny to build a great company website; the problem arises when customers just aren’t visiting. Luckily, you have more control than you think on how much traffic flows to your page. Here are a few techniques that can help send traffic your…

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What major mobile website guidelines should I consider?

By Randy Monroe | November 27, 2013
Mobile Website Guideline Considerations

It’s no longer enough to just have an online presence. It’s now become necessary to have a functional mobile internet presence as well (among other things, but that’s another topic). To help you get there, here are a few mobile website guidelines to follow when creating content: 1. Limit the Page Content Because of the dramatically reduced display size of a mobile phone, it is often necessary to simply remove many elements that are standard…

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