The Small Business Marketing Blog

Websites

Designing a custom website that effectively promotes your business and serves your customers’ needs can be overwhelming. A powerful website has helpful content, is user friendly, and integrates SEO and security features to drive conversions.

Reasons to Update Your Website Today

By Sarah Perry | May 12, 2015
Reasons to Update Your Website Today

Back in the 90s and early 2000s, having your own website was forward-thinking and on top of the latest marketing trends. One of the best things about having a company website is that they were essentially set it and forget it. You’d build your website, add a bit of information and let it sit. It was like a digital brochure that you barely thought about once it was up and running. Websites function quite a…

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Why You Need a Responsive Website

By Randy Monroe | May 5, 2015
Why You Need a Responsive Website

Responsive websites: you’ve likely heard the term before. But what does it mean? A responsive website is easily viewed on mobile devices such as a smartphone or a tablet. Having a responsive website might not seem like a big deal, but it can make or break a potential customer’s experience as they browse your products and services.   Here are several reasons why responsive websites are a must have in 2015.   Responsive Websites Eliminate…

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Secrets to a Small Business Blog

By Randy Monroe | March 31, 2015
Secrets to a Small Business Blog

As a small business owner, you probably don’t have much time to think about blogging. There aren’t enough hours in a day to craft a carefully written blog post, and you have a hard time coming up with good ideas on a regular basis. Are small business blogs really that important? We are here to tell you that, yes, small business blogs are important for any brand’s online reputation. However, small business blogging doesn’t have…

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Recent Trends in Websites and What You Need to Do

By Randy Monroe | March 10, 2015
Recent Trends in Websites and What You Need to Do

  Staying on top of website trends can make or break your online image. Gone are the days of flamboyant graphics, stale content, and broken links. We are undoubtedly in the digital age, and maintaining a pristine online image matters most for turning clicks into customers. To make sure that your website contains a modern and updated feel, we are offering our top tips on recent website trends. Here’s exactly what you need to do…

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Top 6 Ways to Drive Traffic to Your Website

By Randy Monroe | January 23, 2015
Top 6 Ways to Drive Traffic to Your Website

The phrase ‘build it and they will come’ sounds great in theory, but this is usually never the case in the world of websites. All too often, small business owners spend a pretty penny to build a great company website; the problem arises when customers just aren’t visiting. Luckily, you have more control than you think on how much traffic flows to your page. Here are a few techniques that can help send traffic your…

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What major mobile website guidelines should I consider?

By Randy Monroe | November 27, 2013
Mobile Website Guideline Considerations

It’s no longer enough to just have an online presence. It’s now become necessary to have a functional mobile internet presence as well (among other things, but that’s another topic). To help you get there, here are a few mobile website guidelines to follow when creating content: 1. Limit the Page Content Because of the dramatically reduced display size of a mobile phone, it is often necessary to simply remove many elements that are standard…

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