The Small Business Marketing Blog

Weekly Angle

72% of People Prefer This to Social Media

By Sarah Perry | November 9, 2016
Email Marketing Tips for Small Businesses

Most businesses who don’t use email marketing don’t do it because they aren’t convinced it will work for them. However, the truth is… Email marketing is a strategy that can work for any industry, big or small, with any sized budget. Why? Because it is the simplest and most effective way to reach an audience that already wants to hear from you. Back in 2013 66% of Americans stated they made their purchase decisions through…

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Making the Most of Mailings

By Sarah Perry | November 2, 2016
Mailings are Still a Relevant Part of Marketing

One man’s junk is another man’s sweet deal. Mailings are still an effective way to market your business or service. No matter what industry you are in, you can use mailings as an advertising method because they can… reach people near your business, specifically targeted, or on a pre-existing list have short or long run times to fit all types of campaigns be customized to fit your company persona and style The Difference: EDDM and…

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Be SMART about your marketing

By Sarah Perry | October 26, 2016
Be SMART about your Marketing

Every business needs to market themselves. Whether you need to increase sales, to create brand awareness, or you want to push a promotion, marketing can be tailored to your specific needs. Figuring out why you need marketing can be the easiest part. To make your campaign more successful you first need to determine 3 things. Who is your audience? How much time is needed? What is your budget? By answering these three questions before you…

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Insights from the Digital Commerce Summit and More!

By Sarah Perry | October 19, 2016

So you all are probably wondering, or at least some of you, where last week’s email was? No, we didn’t forget. I was attending the Digital Commerce Summit in Denver. The conference focused on discovering smarter ways to create and sell profitable digital products and services. While a lot of our clients have physical products, there were several topics that any business could learn from. Attending this conference was a great refresher in why every business should look…

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Thinking about How to Sell like Don Draper

By Sarah Perry | October 5, 2016

Selling is hard. And most of us aren’t as bold as Don Draper. You want people to buy your products, but don’t want to come across as an annoying infomercial. Riding the line between being persuasive and pushy is hard, but when you change your approach it makes things a lot easier. “They don’t buy what you do, they buy why you do it.” – Simon Sinek If you haven’t heard of Simon Sinek before, he…

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The Weekly Angle – 28 September 2016

By Randy Monroe | September 30, 2016

We get a lot of questions concerning Search Engine Optimization (SEO) from those that we work with. We recently created an explanation of what SEO is in a very basic way. If you feel lost when you hear SEO, take a look at our article, A Small Business Guide to Using SEO. The SEO world has been very busy this last week or so. Google released Penguin 4.0 this month and those that work on…

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Looking Ahead to Our Last Quarter

By Sarah Perry | September 21, 2016

It’s Wednesday, which means another edition of The Weekly Angle, and we are only 2 days away from enjoying a wonderful fall weekend! (woohoo!) With fall officially starting tomorrow it also means the last quarter of the year is fast approaching. In the last quarter of the year it’s tradition for businesses to start looking forward and begin planning what their next goals are. But with all of that planning, feelings of burnout and anxiety can start creeping in.…

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The Weekly Angle – 14 September 2016

By Randy Monroe | September 14, 2016

Do you struggle making decisions in your business? Do you worry that you won’t make the best decision. I ran across an article about decisions and thought these two quotes were great pieces to keep in mind when you’re faced with another decision in your business: “Each time you go to make a decision and back away from it (and repeat this process over and over) it takes a toll on you. Your mind gets…

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The Weekly Angle – 7 September 2016

By Randy Monroe | September 7, 2016

How fast is your website? And why does it really matter? A slow website creates a poor user experience and hurts your business. A one-second delay leads to: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions (See more How Site Speed Impacts Conversions) So, how can you find out how fast (or slow) your site is? Google’s Pagespeed Insightsis a good starting point to see how your site rates. GTmetrix…

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The Weekly Angle – 31 August 2016

By Randy Monroe | August 31, 2016

When it comes to your business website design, deciding what you need and what you don’t can be tough. Small business websites are smaller than a large company website and don’t have as much space to cram everything in. Because of this, many business owners find themselves confused over what has a place on their websites and what’s better left out. You can learn more about the elements of successful small business website design and make your…

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The Weekly Angle – 24 August 2016

By Sarah Perry | August 24, 2016

It’s been several months since we last sent out our weekly email. Many on our list were probably saying, “Hmm, I didn’t even notice.” And to that we’d have to say, “Ouch…that hurts.” But we understand. A person can only read through so much in their inbox before they start creating a filter in their email system or  by creating a mental filter to decide what they spend time reading. Since stopping the email we’ve…

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