The Small Business Marketing Blog

Weekly Angle

Making the Most of Mailings

By Sarah Perry | November 2, 2016
Mailings are Still a Relevant Part of Marketing

One man’s junk is another man’s sweet deal. Mailings are still an effective way to market your business or service. No matter what industry you are in, you can use mailings as an advertising method because they can… reach people near your business, specifically targeted, or on a pre-existing list have short or long run times to fit all types of campaigns be customized to fit your company persona and style The Difference: EDDM and…

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Be SMART about your marketing

By Sarah Perry | October 26, 2016
Be SMART about your Marketing

Every business needs to market themselves. Whether you need to increase sales, to create brand awareness, or you want to push a promotion, marketing can be tailored to your specific needs. Figuring out why you need marketing can be the easiest part. To make your campaign more successful you first need to determine 3 things. Who is your audience? How much time is needed? What is your budget? By answering these three questions before you…

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Insights from the Digital Commerce Summit and More!

By Sarah Perry | October 19, 2016

So you all are probably wondering, or at least some of you, where last week’s email was? No, we didn’t forget. I was attending the Digital Commerce Summit in Denver. The conference focused on discovering smarter ways to create and sell profitable digital products and services. While a lot of our clients have physical products, there were several topics that any business could learn from. Attending this conference was a great refresher in why every business should look…

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Thinking about How to Sell like Don Draper

By Sarah Perry | October 5, 2016

Selling is hard. And most of us aren’t as bold as Don Draper. You want people to buy your products, but don’t want to come across as an annoying infomercial. Riding the line between being persuasive and pushy is hard, but when you change your approach it makes things a lot easier. “They don’t buy what you do, they buy why you do it.” – Simon Sinek If you haven’t heard of Simon Sinek before, he…

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