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Why You Need a Responsive Website

Why You Need a Responsive Website

Responsive websites: you’ve likely heard the term before. But what does it mean?

A responsive website is easily viewed on mobile devices such as a smartphone or a tablet. Having a responsive website might not seem like a big deal, but it can make or break a potential customer’s experience as they browse your products and services.

 

Here are several reasons why responsive websites are a must have in 2015.

 

Responsive Websites Eliminate Pinching and Zooming

Have you ever viewed a website on your smartphone that was almost impossible to view? Either you had to pinch to make the content fit your screen, or you had to zoom in so you could read the text at all. It was annoying and inconvenient, wasn’t it?

Responsive websites will eliminate the need to pinch and zoom on your screen. These websites are designed to custom fit your mobile device’s screen. Whether you are using an iPhone or an iPad, responsive websites will cater to your viewing device.

Responsive Websites Streamline Mobile Browsing Experience

Believe it or not, mobile search is catching up to desktop search queries. Mobile is the second most popular device to browse the Internet, with a staggering 80% of Internet users searching via a smartphone.

With all the popularity surrounding mobile search, it only makes sense to design your website around mobile users. Responsive design enhances their experience on their website, making them stick around a bit longer. The longer amount of time that a customer spends on your website, the better chance you have at making a conversion.

Responsive Websites Make Optimization Easy

Creating a separate website for mobile means that you have to optimize your site for SEO all over again— which is time consuming and not recommended. However, implementing a responsive web design will omit all of the time and hassle of coding and optimizing a new website. Your website’s design and SEO tags will be carried over from your original design to your mobile version.

Responsive Websites Improve Conversion Rates

When you design a responsive website, it is crucial to ensure that your contact information is easy to access for your customer. This is especially the case when mobile users are searching for local businesses— they are typically searching for a phone number or address.

By designing your responsive website to showcase your contact information, you can increase your conversion rates that result in more phone calls, more form submissions, and more sales.


It’s hard to deny that responsive web design is the future, whether you own a local mom and pop store or a Fortune 500.

Responsive websites apply to every industry, and every business has something to benefit from enhancing their customer’s mobile experience.
Is your website mobile friendly? Test your website’s mobile capabilities on Google’s mobile-friendly test.

If your website falls short, not all hope is lost. Third Angle can take your website from desktop to mobile friendly in no time flat.

  • A responsive website is easily viewed on mobile devices such as a smartphone or a tablet.
  • Responsive websites apply to every industry, and every business has something to benefit from enhancing their customer’s mobile experience.
  • Responsive design enhances the user experience on a website.