Your Old Website Is Hurting Your Bottom Line
6 min read | Posted Sep 15, 2016
Websites are no longer a “set and forget” piece of your business. To be honest, they never were. However, a lot of business’ treat them as such. Just like the office chairs you bought years ago, you treat your website (and the chairs) with the old mindset of “if it ain’t broke, don’t fix it”.
Seriously though, how comfortable are those chairs from 1995? Yes, you could get a new chair, but it would basically serve the same function and you don’t get any return of investment from those chairs. So why spend the money?
And, sure, there are places selling new and improved chairs with better ergonomics that will improve your posture and help remove fatigue but who understands or needs all that anyway? You’ve used that chair for years, it works, it’s pretty comfortable and your butt only hurts if you sit for more than an hour – you need to get up and walk anyway, right?
Just like the chair we make justifications about our website.
- It has our contact info
- Our services are explained
- …what else do you need?
Old mindset: “If it ain’t broke. Don’t fix it.”
But is it working?? Does your website actually WORK to help promote your business. Does your website actually BRING you qualified business leads? Does your website actually DO ANYTHING but be like your office chair, sitting there, doing nothing. What you should be asking is…
New mindset: “It ain’t broke. But is it actually working?”
Since your website was built, there have been new technologies, new techniques and all sorts of improved ways of doing things. So if you use the new mindset towards your website ask yourself, “But is my website actually working for my business?” And if not, it’s time to discover a way to push it in the right direction.
This is why we created our Website Maintenance & Care Plans. We like seeing our clients be successful, so these plans were designed to help.
We want to see our clients on care plans because…
Your Website Is Critical To Your Business!
You have a website that is crucial to your business. It generates leads, customers, and revenue (or at least it should). It’s a channel through which customers, suppliers, potential new staff, and partners will find you and engage with you. It is fundamental to the success of your business and you want peace of mind that it will be up and available for your audience 24/7 without interruption.
All Software Is Vulnerable
Software needs updating. All software. Including the software that powers your website. More and more websites are getting hacked and attacked, including the big players like Target, JPMorgan, Twitter, and Facebook, as well as thousands of small businesses everyday. It’s the nature of the world we live in and unfortunately websites are an easy target. And if you website is hacked, it may be impacting your search engine rankings or visitor’s experience.
It’s Hard to Do It Yourself
Keeping your website up to date, backed up, and secure can be time consuming and a little tedious. It takes you away from what you should be doing, which is building relationships with your customers, staff, and partners. The technology continues to evolve and there is no way you can keep abreast of all the trends and developments. Just like having an IT person to keep your computers working and functioning properly or a plumber to fix that water pressure problem, some things are better done by professionals.
Generic Help is O.k.
Yes, there are plenty of options for you to keep your website managed and up to date by the same company that hosts it. They do it for thousands of customers every day. That means they are experienced. It also means they might not be paying attention to the finer details of your particular website and business needs. Like, if an update to one part on your website hoses another important part making visitors confused and leave frustrated.
We specialize in WordPress Websites
WordPress powers 25% of all the websites on the internet. But how do you know if your website is built using this platform? Easy, enter your url on this website and it will let you know. If you’re website is built with WordPress, then this means it was built with today’s leading platform. (Woohoo!) But it also means it is potentially vulnerable to a slew of hackers. (Not good.)
The good news is, we specialize in WordPress websites and know the website software very well. Why? Because we build websites on the same platform.
We know what variables can cause problems and combinations that work well together We’ve been using WordPress for several years and all of our websites (including our own) are built on it. So we are in a great position to keep your website up, running, and open for business. And, we can do that with one of our Website Maintenance Plans.
If your website isn’t built using WordPress, we can still help. Contact us and we will help determine the best option for your business.
So What’s the Bottom Line?
We’ll do all the nitty gritty things you don’t want to so you can just enjoy being a superhero to your audience. Think of us as the Robin to your Batman.
We will perform all the necessary small tasks on your website throughout the month to make sure every piece of software, security system, content, and code is perfect. So you don’t have to. Working with us means you have a local partner to make sure your website will continue to drive attention and customers into your business at a fraction of the time and cost it would take to do it yourself.
Need more proof?
We’re happy to give you references and testimonials on request, but perhaps one of the most compelling reasons to work with us is because we understand small businesses. Why? We are one! We strive to help our clients feel like they have their own sidekick, remember our statement about Batman and Robin? We love seeing our clients feel successful.
The Next Step
We only take on a small number of clients at any one time for this service. This insures we are being responsive to you and your needs. We don’t want you to feel like you’re visiting the DMV. Plus, we’re only interested in working with clients who understand the value their website adds to their business. Hence, we have made our website maintenance plans available by application only.
Please review the plans here and contact us to see if you qualify.
This service is designed to offer you peace of mind and the assurance that you have a skilled partner who can help you achieve your online objectives.