Correctly Choosing a Call-to-Action
3 min read | Posted Mar 17, 2015
No matter what marketing technique you’re investing in, the end goal is to generate a sale.
However, there are multiple steps that exist between luring your customer in and convincing them to hand over that credit card. Creating specific calls-to-action gives customers instructions on what to do next. With that said, the correct call-to-action depends on the marketing strategy you are implementing.
Here are a few examples of effective calls-to-action and how to choose what’s best for your business.
Creating a Sense of Urgency
If you need your audience to act fast, creating a sense of urgency is a surefire way to getting what you need in a quick manner. Calls-to-action in this category include phrases such as “Offer Ending Soon, Order Now to Save 10%.” This call-to-action is perfect for getting your customers to increase their response time for sales or limited products.
Visit Our Website
If you are using offline marketing techniques, or even social media and e-mail marketing, you might want to send customers to your website for further information. Sending customers to your website can serve a variety of purposes. You might want them to learn more about your brand or take a look at your product line, which can ultimately lead to a purchase.
Sometimes it pays to sweeten the pot. This approach can include a free gift with a purchase or offering discounts. Use incentives to give customers an extra boost of encouragement for a purchase or another call-to-action.
Building an E-mail List
Building a client-based list of e-mail addresses is essential for effective e-mail marketing. There are several calls-to-action you can implement in order to collect customer e-mail addresses, such as:
• Subscribe to free newsletter
• Download free product
• Request a free estimate
• Learn more information
These four prompts can direct your customer to enter their e-mail address as you build your list.
Asking For What You Want
Sometimes the easiest way to getting what you want from your customers is by flat out asking. Setting up a call-to-action that prompts a phone call might not seem effective, but it’s all about how you word it. Generic phrases such as “call now” probably won’t get your phone ringing off the hook. However, phrasing it as “call us to strategize your best calls-to-action” will help get customers picking up the phone.
Quick Tips For Choosing Your Call-to-Action
Now that you have a few prompts in mind, you can bring those strategies to life by implementing these techniques:
Keep your call-to-action as simple as possible, using as few words as you can get away with.[/vc_column][vc_column width=”1/4″]
Give specific instructions.
Your customers aren’t mind readers. Tell them exactly what you want them to do.[/vc_column][vc_column width=”1/4″]
Make the process as easy as possible for your customers.[/vc_column][vc_column width=”1/4″]
Offer adequate value.
Above all else, be sure that your call-to-action is valuable in the eyes of your customers.[/vc_column]
Crafting the perfect call-to-action takes some practice along with testing for best results.
Discover your perfect call-to-action by contacting Third Angle in Colorado Springs.
- Creating a sense of urgency or offering incentives can be effective calls-to-action.
- A compelling call-to-action can help you build your email list.
- Implement our quick tips when choosing your next call-to-action.