Why should I send a new website announcement? How long will it take for search engines to find it? You thought you’d have more leads and sales by now! You launched your new website yesterday and still haven’t seen any forms be submitted….and a little doubt knocks at your brain and suggests that you wasted your money, or that you’ve been taken advantage of by a marketer – again. NEVER FEAR! I want to shed…
Read More
Small Business Social Media Marketing – Busting Social Media Myths Social media – to some people’s dismay and other’s delight – is regularly mentioned as a MUST for marketing your business. Regardless of your dismay or delight for social media, I want to demystify some assumptions, fallacies, and expectations about what to expect from doing social media for small business. By the end, you will have the tools you need to determine if small business…
Read More
Advertising and marketing are the same. True or false? False. Advertising is a slice of the marketing pie. Similar to the concept that all squares are rectangles, but not all rectangles are squares, all advertising is marketing, but not all marketing is advertising. Marketing vs. Advertising. What’s the Difference? While the terms “marketing” and “advertising” are used interchangeably in many conversations, they are each distinct in their purpose, tactics, and target results. So what…
Read More
I don’t know about you, but in my experience, working in small business means that every day is a new day full of solving business problems. Troubleshooting and resolving issues for this, that, and the other can be energizing for those who have the entrepreneurial spirit, namely ENTPs, ESTJs, ENTJs, INTJs, and ISTJs. I am an ENTJ and I definitely fit this bill. As I observe everything from the current internal workflows and project development…
Read More
Stop Losing Customers There are many common reasons that customers and clients may switch companies. If your customer switching costs are high, it could be because of bad customer service and other driving factors, such as: Lack of Perceived Value Diminished Trust Apathy Personnel Changes Changing Customer Needs Stop losing customers by letting people down. Begin to turn your unsatisfied customers into satisfied customers by understanding what the common reasons are for customers to…
Read More
Ever hear of someone saying that they need to take a “mental health day”? They might even use a “sick day” or PTO to make up for that time off. There is nothing wrong with that. For some that suffer from diagnosed mental health issues, this can seem a touch insulting. However, finding that balance of positive head space and work motivation can be a tricky thing. “With mental illness affecting up to 80 percent…
Read More
Ever visit a web page that didn’t seem to load right? How about refresh a page and have nothing change? Or worse, the dreaded “404: Page not Found” error message. As we use our computers and devices, pieces from every site we visit are quietly saved in the background. This is done to help make our online experience better and faster. But overtime this stash of information can bog down our browsers and devices and…
Read More
In part one of this two-part series on the cost of doing search engine optimization in 2018, we discussed what it could look like to hire an SEO expert or SEO agency to help your business. In part two, we are going to breakdown the costs associated with implementing search optimization tactics on your own. How Much Would It Cost to Do SEO Yourself? It can be hard to find SEO experts that you…
Read More
Local SEO Strategies for NAP Consistency and Local Search Marketing Let’s talk about NAPs. Not the kind we took in 1st grade or the kind we accidently slip into in the middle of the day. We’re talking about your SEO NAP, meaning your Name, Address and Phone Number. If you manage any aspect of a business or organization, it is important to know what your online presence looks like. Here’s your local SEO strategy…
Read More
What is SEO? First and foremost, let’s discuss the key aspects of what search engine optimization is and why it matters. SEO focuses on increasing organic visibility in non-paid search results in Google, Bing, and the like. “SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.” (Moz.com, The Beginner’s Guide to SEO) SEO makes website search engine friendly. As a result of implementing SEO…
Read More
There is hidden growth potential in your business. In every business, there is this potential – no matter how big or small. Fortunately, it’s not about getting on the next greatest lead generation bandwagon or social media platform. *phew* There’s a simpler way to increase business growth. And yet, it seems that day in and day out businesses must be working to generate more leads to fill the void left by customers that…
Read More
Digital Examiner found that 45% of small businesses do not track ROI of their digital marketing spend. That’s terrifying! As a marketing agency, we attest to that reality with on-boarding clients. Even the most financially astute, colorful spreadsheet wizards are clueless when it comes to analyzing the return on their marketing efforts. But why? Many small business owners are not equipped to know WHICH questions to ask WHAT digital marketing data points to track HOW…
Read More
Create an experience that delights your audience and makes them want to continue working with & referring business to you. Branding is one of the most misunderstood aspects of business. Some think it’s just a logo, while others mistake it for marketing. While both of those play a part in your business’ branding, they aren’t branding. I will clarify five of the most common misunderstood aspects of business branding. Then you will be equipped…
Read More
If you agree that finding new customers is a top business priority, then you are on the same page as 66% of small business owners. This is achieved in any business through a marketing funnel. And yet only 17% of small businesses are investing in SEO, only 25% are investing in online marketing, and a whopping 32% rely on social media only, according to data from Blue Corona. So while there is consensus that it…
Read More
Google Analytics is a data tracking tool that provides insights related to the user of your website, where your website visitors come from, and how well you your website is converting those users into leads. It is free to use and harnesses the power to provide key insights about the business being generated by your website. Today I want to share about using Filters, Segments, and Goals without your Google Analytics account to track your…
Read More