The Small Business Marketing Blog

Straightforward info to help you grow your business and work smarter not harder.

What are other ways I can market my business?

By Randy Monroe | May 11, 2020

I heard this question again just the other day. The business owner was getting ready to send out a mailing to promote his business but wanted to know what else he might be able to do. His question was a good one. McDonalds doesn’t advertise every day because they are afraid you’ll forget who they are. They do it so they’ll be top of mind when you’re ready. Businesses need to market themself continually, and…

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Welcome to the New Normal

By Randy Monroe | May 5, 2020

Welcome to the new normal. Not to be confused with the old normal, or the next normal where you can go to a restaurant but can’t sit next to anyone. Or the normal after that where you can get together in groups of more than ten but you can’t touch each other. So as we all slowly start to adjust and realize life’s too short to keep complaining or worrying constantly, here are some ways I’ve used to begin moving forward. Use…

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Choose to practice compassion, empathy and patience

By Randy Monroe | April 16, 2020

We’re four weeks into the Stay at Home order in Colorado. Reports concerning the COVID-19 virus say that hospital admissions for the state are down and that we’re supposed to be able to open for business in another week and a half.  But even with this possible good news, on the national and international level we hear: that business openings should be done slowly,  that there is a fear of a second round of the…

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Quick Website Checklist

By Randy Monroe | April 9, 2020

I hope by now you’ve been able to review your Google My Business page and make any necessary changes and updates. Doing all of this now will help place your business in a better position as the country and Colorado Springs begins to move forward. Let us know if you’re having any issues with Google My Business. We may be able to help. You can contact us by phone or email. This week we’ve put together a…

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Do your customers know you’re open? (+ FREE STICKERS!)

By Randy Monroe | April 3, 2020

I hope by now you’ve taken the opportunity to claim your Google My Business (GMB) page. Here’s a link to last week’s email should you need a reminder of the recommended things to do. According to recent forecasts concerning COVID-19, it appears that we have a ways to go before we begin to see a light at the end of the tunnel. Google has begun to recognize this and has allowed some changes that you…

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Find it. Claim it. Update it. …But what was IT again?

By Randy Monroe | March 27, 2020

Our world has changed these last seven days. But we are still working. We’re just working differently. Just like you. I mentioned that I would send out some marketing tips that you can use even now. Let’s begin by looking at your Google My Business (GMB) page. Find it Begin by doing a Google search for your business name. Once you find it, scan the information and see if it is correct. Claim it Have…

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We’re all in this together

By Randy Monroe | March 20, 2020

Hey guys, The last few months have been a great time to be a business owner. But then, just like riding a roller coaster, you hit that spot you didn’t see coming and you weren’t expecting.   And all of a sudden, you want off this ride. But that’s not an option yet. Just like the roller coaster ride, you have to wait till you reach the end of the ride to get off. I’m…

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What Growth to Expect from Your “New Website” Announcement & Other Expectations

By Danielle Henslee | November 9, 2018
Person writing "open" on a sign

Why should I send a new website announcement? How long will it take for search engines to find it? You thought you’d have more leads and sales by now! You launched your new website yesterday and still haven’t seen any forms be submitted….and a little doubt knocks at your brain and suggests that you wasted your money, or that you’ve been taken advantage of by a marketer – again. NEVER FEAR! I want to shed…

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Social Media Myths Busting: How to Use Social Media for Small Business

By Danielle Henslee | October 24, 2018
A man looking through a camera lens that shows his head upside down.

Small Business Social Media Marketing – Busting Social Media Myths Social media – to some people’s dismay and other’s delight – is regularly mentioned as a MUST for marketing your business. Regardless of your dismay or delight for social media, I want to demystify some assumptions, fallacies, and expectations about what to expect from doing social media for small business. By the end, you will have the tools you need to determine if small business…

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30 Effective Marketing Ideas for Your Small Business

By Danielle Henslee | October 18, 2018
Advertising Tactics and Marketing Ideas for Small Business

Advertising and marketing are the same. True or false? False. Advertising is a slice of the marketing pie. Similar to the concept that all squares are rectangles, but not all rectangles are squares, all advertising is marketing, but not all marketing is advertising. Marketing vs. Advertising. What’s the Difference? While the terms “marketing” and “advertising” are used interchangeably in many conversations, they are each distinct in their purpose, tactics, and target results.   So what…

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3 Valuable Problem Solving Techniques I Learned From an Egg

By Danielle Henslee | September 12, 2018
Business problem solving techniques_the Story of the Egg

I don’t know about you, but in my experience, working in small business means that every day is a new day full of solving business problems. Troubleshooting and resolving issues for this, that, and the other can be energizing for those who have the entrepreneurial spirit, namely ENTPs, ESTJs, ENTJs, INTJs, and ISTJs. I am an ENTJ and I definitely fit this bill. As I observe everything from the current internal workflows and project development…

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The Best Ways to Improve Bad Customer Service and Stop Losing Customers

By Danielle Henslee | August 21, 2018
Customer retention strategies to prevent losing customers and increase switching costs

Stop Losing Customers   There are many common reasons that customers and clients may switch companies. If your customer switching costs are high, it could be because of bad customer service and other driving factors, such as: Lack of Perceived Value Diminished Trust Apathy Personnel Changes Changing Customer Needs Stop losing customers by letting people down. Begin to turn your unsatisfied customers into satisfied customers by understanding what the common reasons are for customers to…

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How to identify and nurture your mental health in the workplace

By Sam Sierra | August 9, 2018
Young lady looks defeated laying face down on a table.

Ever hear of someone saying that they need to take a “mental health day”? They might even use a “sick day” or PTO to make up for that time off. There is nothing wrong with that. For some that suffer from diagnosed mental health issues, this can seem a touch insulting. However, finding that balance of positive head space and work motivation can be a tricky thing. “With mental illness affecting up to 80 percent…

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How to Clear Cache from Phone and Computer Browsers

By Sarah Perry | July 31, 2018
A person browsing the internet on a computer.

Ever visit a web page that didn’t seem to load right? How about refresh a page and have nothing change? Or worse, the dreaded “404: Page not Found” error message. As we use our computers and devices, pieces from every site we visit are quietly saved in the background. This is done to help make our online experience better and faster. But overtime this stash of information can bog down our browsers and devices and…

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What is the Cost of SEO When Doing Your Own in 2018 (Part 2 of 2)

By Danielle Henslee | July 26, 2018
Cost of SEO in 2018 if you do it yourself

In part one of this two-part series on the cost of doing search engine optimization in 2018, we discussed what it could look like to hire an SEO expert or SEO agency to help your business. In part two, we are going to breakdown the costs associated with implementing search optimization tactics on your own.   How Much Would It Cost to Do SEO Yourself? It can be hard to find SEO experts that you…

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