Ever hear of someone saying that they need to take a “mental health day”? They might even use a “sick day” or PTO to make up for that time off. There is nothing wrong with that. For some that suffer from diagnosed mental health issues, this can seem a touch insulting. However, finding that balance of positive head space and work motivation can be a tricky thing. “With mental illness affecting up to 80 percent…
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Ever visit a web page that didn’t seem to load right? How about refresh a page and have nothing change? Or worse, the dreaded “404: Page not Found” error message. As we use our computers and devices, pieces from every site we visit are quietly saved in the background. This is done to help make our online experience better and faster. But overtime this stash of information can bog down our browsers and devices and…
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In part one of this two-part series on the cost of doing search engine optimization in 2018, we discussed what it could look like to hire an SEO expert or SEO agency to help your business. In part two, we are going to breakdown the costs associated with implementing search optimization tactics on your own. How Much Would It Cost to Do SEO Yourself? It can be hard to find SEO experts that you…
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Local SEO Strategies for NAP Consistency and Local Search Marketing Let’s talk about NAPs. Not the kind we took in 1st grade or the kind we accidently slip into in the middle of the day. We’re talking about your SEO NAP, meaning your Name, Address and Phone Number. If you manage any aspect of a business or organization, it is important to know what your online presence looks like. Here’s your local SEO strategy…
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What is SEO? First and foremost, let’s discuss the key aspects of what search engine optimization is and why it matters. SEO focuses on increasing organic visibility in non-paid search results in Google, Bing, and the like. “SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.” (Moz.com, The Beginner’s Guide to SEO) SEO makes website search engine friendly. As a result of implementing…
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There is hidden growth potential in your business. In every business, there is this potential – no matter how big or small. Fortunately, it’s not about getting on the next greatest lead generation bandwagon or social media platform. *phew* And yet, it seems that day in and day out businesses must be working to generate more leads to fill the void left by customers that leave on top of striving for scalability through new customers.…
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Digital Examiner found that 45% of small businesses do not track ROI of their digital marketing spend. That’s terrifying! As a marketing agency, we attest to that reality with on-boarding clients. Even the most financially astute, colorful spreadsheet wizards are clueless when it comes to analyzing the return on their marketing efforts. But why? Many small business owners are not equipped to know WHICH questions to ask WHAT digital marketing data points to track HOW…
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Create an experience that delights your audience and makes them want to continue working with & referring business to you. Branding is one of the most misunderstood aspects of business. Some think it’s just a logo, while others mistake it for marketing. While both of those play a part in your business’ branding, they aren’t branding. I will clarify five of the most common misunderstood aspects of business branding. Then you will be…
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If you agree that finding new customers is a top business priority, then you are on the same page as 66% of small business owners. This is achieved in any business through a marketing funnel. And yet only 17% of small businesses are investing in SEO, only 25% are investing in online marketing, and a whopping 32% rely on social media only, according to data from Blue Corona. So while there is consensus that it…
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Google Analytics is a data tracking tool that provides insights related to the user of your website, where your website visitors come from, and how well you your website is converting those users into leads. It is free to use and harnesses the power to provide key insights about the business being generated by your website. Today I want to share about using Filters, Segments, and Goals without your Google Analytics account to track your…
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Having a website is a huge step in the right direction for marketing your business, but it doesn’t end there! It’s so much more than driving traffic to your site. How do you develop that buyer-seller relationship? It’s time to address lead conversion. Now that the world has access to your goods and services, ask yourself, what can I do to get more than just a hit, click, or like on my site? Here are…
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There are countless Ted Talks that I have used as springboards for new ideas and deeper motivation. But for now, here is a Ted Talk for each day of the week to motivate you to do more with yourself and your small business; to empower your to see the hidden potential that is waiting to be unearthed; and to change the way you do business for the good of all. #1: Tim Ferriss – Why…
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Social media has carved out an unexpected name for itself in marketing over the last few years as a hyper-efficient platform for your advertising campaigns. With traditional advertising, there is no guarantee that people will see or hear the your newspaper, TV or radio ad or that they will actually be interested in what you’re offering. This is because you can’t control the audience targeting, whereas with social media you can. Here’s a basic guide…
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You know that you need to be on social media. But, you haven’t found the answer for “What kind of social media should my business use!?!” Knowing which social media platforms to use to drive your business goals forward comes down to understanding 1) where your audience is at and 2) how much time you have to invest in social media. Do you already know that? Skip to 3 helpful tips for getting started with social…
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Of course, simply having a website isn’t enough. It has to be maintained and kept current to remain relevant in the eyes of consumers and web crawlers alike. Regardless of your dedication to customer support or how outstanding your products or services may be, failure to revise certain aspects continually seen by the public could negatively affect your business before potential customers even consider giving you a chance. You’re a customer care champion, and this…
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