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The Small Business Marketing Blog

Straightforward info to help you grow your business and work smarter not harder.

30 Effective Marketing Ideas for Your Small Business

By Danielle Henslee | October 18, 2018
Advertising Tactics and Marketing Ideas for Small Business

Advertising and marketing are the same. True or false? False. Advertising is a slice of the marketing pie. Similar to the concept that all squares are rectangles, but not all rectangles are squares, all advertising is marketing, but not all marketing is advertising. Marketing vs. Advertising. What’s the Difference? While the terms “marketing” and “advertising” are used interchangeably in many conversations, they are each distinct in their purpose, tactics, and target results.   So what…

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3 Valuable Problem Solving Techniques I Learned From an Egg

By Danielle Henslee | September 12, 2018
Business problem solving techniques_the Story of the Egg

I don’t know about you, but in my experience, working in small business means that every day is a new day full of solving business problems. Troubleshooting and resolving issues for this, that, and the other can be energizing for those who have the entrepreneurial spirit, namely ENTPs, ESTJs, ENTJs, INTJs, and ISTJs. I am an ENTJ and I definitely fit this bill. As I observe everything from the current internal workflows and project development…

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The Best Ways to Improve Bad Customer Service and Stop Losing Customers

By Danielle Henslee | August 21, 2018
Customer retention strategies to prevent losing customers and increase switching costs

  Stop Losing Customers   There are many common reasons that customers and clients may switch companies. If your customer switching costs are high, it could be because of bad customer service and other driving factors, such as: Lack of Perceived Value Diminished Trust Apathy Personnel Changes Changing Customer Needs Stop losing customers by letting people down. Begin to turn your unsatisfied customers into satisfied customers by understanding what the common reasons are for customers…

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How to identify and nurture your mental health in the workplace

By Sam Sierra | August 9, 2018
Young lady looks defeated laying face down on a table.

Ever hear of someone saying that they need to take a “mental health day”? They might even use a “sick day” or PTO to make up for that time off. There is nothing wrong with that. For some that suffer from diagnosed mental health issues, this can seem a touch insulting. However, finding that balance of positive head space and work motivation can be a tricky thing. “With mental illness affecting up to 80 percent…

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How to Clear Cache from Phone and Computer Browsers

By Sarah Perry | July 31, 2018
A person browsing the internet on a computer.

Ever visit a web page that didn’t seem to load right? How about refresh a page and have nothing change? Or worse, the dreaded “404: Page not Found” error message. As we use our computers and devices, pieces from every site we visit are quietly saved in the background. This is done to help make our online experience better and faster. But overtime this stash of information can bog down our browsers and devices and…

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What is the Cost of SEO When Doing Your Own in 2018 (Part 2 of 2)

By Danielle Henslee | July 26, 2018
Cost of SEO in 2018 if you do it yourself

In part one of this two-part series on the cost of doing search engine optimization in 2018, we discussed what it could look like to hire an SEO expert or SEO agency to help your business. In part two, we are going to breakdown the costs associated with implementing search optimization tactics on your own.   How Much Would It Cost to Do SEO Yourself? It can be hard to find SEO experts that you…

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Local SEO Strategies for 2018 Starting with Your NAP.

By Danielle Henslee | July 24, 2018
A sleeping puppy being help by a woman in a sweater

  Local SEO Strategies for NAP Consistency and Local Search Marketing Let’s talk about NAPs. Not the kind we took in 1st grade or the kind we accidently slip into in the middle of the day. We’re talking about your SEO NAP, meaning your Name, Address and Phone Number.  If you manage any aspect of a business or organization, it is important to know what your online presence looks like. Here’s your local SEO strategy…

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What is the Cost of SEO Services in 2018? (Part 1 of 2)

By Danielle Henslee | July 16, 2018
A white and gray phone laying face down on a brown wood surface.

  What is SEO? First and foremost, let’s discuss the key aspects of what search engine optimization is and why it matters. SEO focuses on increasing organic visibility in non-paid search results in Google, Bing, and the like. “SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.” (Moz.com, The Beginner’s Guide to SEO) SEO makes website search engine friendly. As a result of implementing…

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The Best Growth Opportunity for Business is Not the Next New Fad

By Danielle Henslee | July 3, 2018
A woman smiling with shopping bags slung over her shoulder

There is hidden growth potential in your business. In every business, there is this potential – no matter how big or small. Fortunately, it’s not about getting on the next greatest lead generation bandwagon or social media platform. *phew* And yet, it seems that day in and day out businesses must be working to generate more leads to fill the void left by customers that leave on top of striving for scalability through new customers.…

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How Many Customers Should You Expect to Get from Marketing?

By Danielle Henslee | June 18, 2018
How Many Customers Should You Expect to Get from Marketing?

Digital Examiner found that 45% of small businesses do not track ROI of their digital marketing spend. That’s terrifying! As a marketing agency, we attest to that reality with on-boarding clients. Even the most financially astute, colorful spreadsheet wizards are clueless when it comes to analyzing the return on their marketing efforts. But why? Many small business owners are not equipped to know WHICH questions to ask WHAT digital marketing data points to track HOW…

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How to Overcome 5 Misunderstood Parts of Business Branding

By Sarah Perry | June 8, 2018
Two brightly colored doors with represent the two sides to ever business branding perception.

  Create an experience that delights your audience and makes them want to continue working with & referring business to you.   Branding is one of the most misunderstood aspects of business. Some think it’s just a logo, while others mistake it for marketing. While both of those play a part in your business’ branding, they aren’t branding. I will clarify five of the most common misunderstood aspects of business branding. Then you will be…

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How to Improve Your Website to Boost Your Marketing Funnel

By Danielle Henslee | May 29, 2018
Increasing Leads into Your Marketing Funnel through Website Optimization

If you agree that finding new customers is a top business priority, then you are on the same page as 66% of small business owners. This is achieved in any business through a marketing funnel. And yet only 17% of small businesses are investing in SEO, only 25% are investing in online marketing, and a whopping 32% rely on social media only, according to data from Blue Corona. So while there is consensus that it…

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How to Set Up Google Analytics Filters, Segments, and Goals

By Danielle Henslee | May 18, 2018
Tactics for Knowing How Many Sales are Being Generated from Your Website

Google Analytics is a data tracking tool that provides insights related to the user of your website, where your website visitors come from, and how well you your website is converting those users into leads. It is free to use and harnesses the power to provide key insights about the business being generated by your website. Today I want to share about using Filters, Segments, and Goals without your Google Analytics account to track your…

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12 Effective Features for Your Lead Converting Website

By Sam Sierra | May 10, 2018
ways-to-optimize-website-and-increase-sales

Having a website is a huge step in the right direction for marketing your business, but it doesn’t end there! It’s so much more than driving traffic to your site. How do you develop that buyer-seller relationship? It’s time to address lead conversion. Now that the world has access to your goods and services, ask yourself, what can I do to get more than just a hit, click, or like on my site? Here are…

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7 Ted Talks You Need to Watch to be Successful in Small Business

By Danielle Henslee | April 27, 2018
Ted Talks for entrepreneurs and people who want to change the world

There are countless Ted Talks that I have used as springboards for new ideas and deeper motivation. But for now, here is a Ted Talk for each day of the week to motivate you to do more with yourself and your small business; to empower your to see the hidden potential that is waiting to be unearthed; and to change the way you do business for the good of all. #1: Tim Ferriss – Why…

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