Digital Examiner found that 45% of small businesses do not track ROI of their digital marketing spend. That’s terrifying! As a marketing agency, we attest to that reality with on-boarding clients. Even the most financially astute, colorful spreadsheet wizards are clueless when it comes to analyzing the return on their marketing efforts. But why? Many small business owners are not equipped to know WHICH questions to ask WHAT digital marketing data points to track HOW…
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Create an experience that delights your audience and makes them want to continue working with & referring business to you. Branding is one of the most misunderstood aspects of business. Some think it’s just a logo, while others mistake it for marketing. While both of those play a part in your business’ branding, they aren’t branding. I will clarify five of the most common misunderstood aspects of business branding. Then you will be equipped…
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If you agree that finding new customers is a top business priority, then you are on the same page as 66% of small business owners. This is achieved in any business through a marketing funnel. And yet only 17% of small businesses are investing in SEO, only 25% are investing in online marketing, and a whopping 32% rely on social media only, according to data from Blue Corona. So while there is consensus that it…
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Google Analytics is a data tracking tool that provides insights related to the user of your website, where your website visitors come from, and how well you your website is converting those users into leads. It is free to use and harnesses the power to provide key insights about the business being generated by your website. Today I want to share about using Filters, Segments, and Goals without your Google Analytics account to track your…
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Having a website is a huge step in the right direction for marketing your business, but it doesn’t end there! It’s so much more than driving traffic to your site. How do you develop that buyer-seller relationship? It’s time to address lead conversion. Now that the world now has access to your goods and services, ask yourself, what can I do to get more than just a hit, click, or like on my site? Here…
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There are countless Ted Talks that I have used as springboards for new ideas and deeper motivation. But for now, here is a Ted Talk for each day of the week to motivate you to do more with yourself and your small business; to empower your to see the hidden potential that is waiting to be unearthed; and to change the way you do business for the good of all. #1: Tim Ferriss – Why…
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Social media has carved out an unexpected name for itself in marketing over the last few years as a hyper-efficient platform for your advertising campaigns. With traditional advertising, there is no guarantee that people will see or hear the your newspaper, TV or radio ad or that they will actually be interested in what you’re offering. This is because you can’t control the audience targeting, whereas with social media you can. Here’s a basic guide…
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You know that you need to be on social media. But, you haven’t found the answer for “What kind of social media should my business use!?!” Knowing which social media platforms to use to drive your business goals forward comes down to understanding 1) where your audience is at and 2) how much time you have to invest in social media. Do you already know that? Skip to 3 helpful tips for getting started with social…
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Of course, simply having a website isn’t enough. It has to be maintained and kept current to remain relevant in the eyes of consumers and web crawlers alike. Regardless of your dedication to customer support or how outstanding your products or services may be, failure to revise certain aspects continually seen by the public could negatively affect your business before potential customers even consider giving you a chance. You’re a customer care champion, and this…
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If you’ve owned, run, or worked for a small business you know there is a laundry list of things that need to be done, checked, monitored, cleaned and more every day, week, month, year. But with the constant need to get more customers and run the business time is limited for other things, making research for new tools and systems a near pipe dream. You want to make things better and find better solutions to…
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Your logo is the face of your business—the very symbol that draws customers in and gives a snapshot of your overall mission. A logo is the ultimate status symbol for your company and serves as perhaps the most powerful marketing message for any brand. With that said, there may come a time where your logo simply doesn’t represent your company to its fullest potential. Think of your brand as you would a person who…
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It’s another Monday and the door bells sing as Randy unlocks the office doors, flicks on the lights, and boots up the computers throughout our homey workspace. The third item on his agenda is to brew the first of his cinnamon infused coffees. Marilyn and Sarah saunter in soon after. The first thing Sarah notices is the sound of footsteps on the treadmill and then her nose catches a whiff of Randy’s fresh brew. Marilyn…
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As one beloved influencer, Paul Jarvis, put it “You don’t hate marketing, you hate what you think marketing is.” To many, this fits all to well. There you are, working hard to grow and make your company a success, when in reality you end up feeling like you’ve willingly tossed all that hard earned cash out the window. via GIPHY This isn’t a good feeling, ever. Businesses, nowadays, get information so fast and loose that…
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Google is refining the quality of its search results. Algorithmic penalties stem from the changes that Google makes each year to continue providing users with better search results. For example, when Google’s Penguin update was released 6 years ago, over 3% of search queries were affected. When there are literally a trillion searches per day, 3% is a big deal. RankBrain, which was pushed into effect in 2015, now takes ambiguous search terms and uses…
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The term hacker brings images of someone sitting in a dimly lit room with a dark hoodie and a computer that resembles something from the Matrix movies. Ironically, most hackers are not even human at all, but the Matrix itself. These byte-sized intruders are commonly simple AI bots created by some hipster kid in a Starbucks to wreak havoc. A comforting thought, right? What’s even more surprising is the reason they’re targeting your website. Why? Simply because it’s…
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