Direct mailing remains effective
Direct mailing is EDDM’s more specified counterpart that helps businesses target a designated demographic or pre-existing list of customers to help drive and promote sales.
When an audience is targeted by demographics, like mailing to only members of a local bowling alley league, direct mailing services may be more appropriate.
We review and audit your mailing list to ensure proper setup for delivery. If desired, we can review your list for duplicates for an additional fee. We also process permit usage, USPS required forms, and deliver to the post office.
Great for highly targeted mailings
Mail can be personalized with recipient’s name and additional details
There are no design restrictions
Must meet quantity minimums to be eligible for presorted postage rates
May be required to submit your mailing for review
Purchasing lists can be expensive
Mail to the masses with EDDM
Every Door Direct Mail (EDDM) allows you to send your message to to everyone in a selected mail route to ensure the materials get to your target audience. Utilize this opportunity to craft compelling materials for neighborhood specific deliveries.
This method is particularly great for newer businesses or businesses who do not have designated mailing lists.
All EDDM mail projects start by determining which mail routes your target audience is in. If desired, we can design your mailing to proper specs. Finally, we prep and deliver to the post office.
You don't need a list. You can reach customers within a targeted service area.
Areas can be segmented by various demographics to narrow focus.
Is a great solution to build customer density within an area.
Quantity requirements must be met in order to be eligible.
All mailing must be one of the authorized postcard sizes. This can be restricting for some businesses.
If not targeted properly, EDDM's can be expensive and lead to lower your return of investment.