Donor management. It’s an essential part of successful operations for any nonprofit organization. Keeping track of important information about your supporters is the best alternative to going out and speaking to each one individually that is currently available. It enables you to develop fundraising campaigns and marketing strategies around hard data and donor metrics, instead…
In the digital age, there are a variety of avenues for interacting with customers and capturing their business. For many small- and medium-sized retail stores in Colorado, however, getting people inside the establishment is still a primary goal when it comes to boosting sales. Your brick-and-mortar pet store is where you can best present your…
Creating a whole new brand, rebranding a nonprofit organization, or even developing new marketing assets to bolster your public communications is a significant undertaking. Many small- or medium-sized nonprofits in Colorado Springs don’t have the time or personnel to devote to what can be a complex and time-consuming project. That’s where a branding agency comes…
A regular e-newsletter is a great marketing tool to have in your communications arsenal as a nonprofit organization in Colorado Springs. While printing and mailing thank-you notes to donors, annual reports, fundraising appeal letters, or special invitations continues to be the best practice, e-newsletters are a cost-effective and impactful way to consistently engage your audience…
Rebranding your business, or even developing a new logo, is an exciting endeavor. It gives you a chance to shift the identity of your company or communicate your values and vision for the next phase of its life. If you’re adopting a different logo or brand identity, it’s important to build a campaign to introduce…
While the information within is intended to educate and aid your process, we are not attorneys. Seek the advice of a licensed professional for all items below. In some ways, starting a nonprofit in Colorado is similar to establishing any type of business. You need a name, a vision, a unique value proposition, an operations…
A powerful, compelling, and functional website is the cornerstone of communications for many nonprofits in Colorado. You use it to tell the story of your organization, to connect people to your mission, and to softly solicit them to join the cause, either through volunteer service or donations. Your website must lend credibility to your nonprofit…
A high-quality, functional website is a critical tool for any business, large or small. It communicates your brand, who you are and what you have to offer, to both existing and prospective customers. However, creating or redesigning a website is an investment, not just a financial investment but also a time investment. From selecting a…
Problem: When tourists are looking for things to do in Colorado Springs, CO, The Garden of the Gods Visitor & Nature Center is on almost every listicle out there. Unfortunately, their own website was not doing their brand any favors, even with this great footprint in the media and a great local reputation, the numbers…
When it comes to digital marketing, one of the most common goals for businesses across industries is to achieve a high ranking on Google’s search engine for a variety of relevant keywords and phrases. This means that prospective customers will come across your website during their research phase of the buying journey, even if they’re…
Whether you need a reliable print partner, a fresh website, a smarter mailing strategy, or a team to help you connect the dots, we’re here to make marketing feel less stressful and a whole lot more effective.
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