The Small Business Marketing Blog

Straightforward info to help you grow your business and work smarter not harder.

Why Does SEO Cost So Much Money

By Randy Monroe | February 10, 2015
Why SEO Costs So Much Money

For many small business owners, search engine optimization (SEO) remains a mysterious solution to helping customers find your website online. Not only can SEO seem like a bit of a mystery, it also happens to cost a pretty penny. Wrapping your head around the process of SEO is daunting enough, but justifying its cost is another battle altogether. If you are a small business owner wondering why SEO costs so much money, this blog post…

Read More

How to Use Social Media For Your Company

By Randy Monroe | February 3, 2015
How to Use Social Media for Your Company

Social media is undeniably one of the strongest and most effective platforms for reaching your target audience. Although not every small business invests in social media for their company, those who avoid the variety of platforms are missing out on a large audience base that can convert to customers. If you are a small business owner who is looking to use social media and experience its benefits, here are a few tips on how to…

Read More

Top 6 Ways to Drive Traffic to Your Website

By Randy Monroe | January 23, 2015
Top 6 Ways to Drive Traffic to Your Website

The phrase ‘build it and they will come’ sounds great in theory, but this is usually never the case in the world of websites. All too often, small business owners spend a pretty penny to build a great company website; the problem arises when customers just aren’t visiting. Luckily, you have more control than you think on how much traffic flows to your page. Here are a few techniques that can help send traffic your…

Read More

Common Marketing Mistakes to Avoid

By Randy Monroe | January 16, 2015
5 Common Marketing Mistakes to Avoid

While marketing your business can be a lot of fun, there are several pitfalls that can really trip up a marketing campaign. Marketing comes in many forms, but it’s easier than you think to make mistakes in your strategy. Mistakes can be costly, so it is essential you avoid common pitfalls to keep dollars in your pocket. We all have had our share of mistakes, and these are just a few common marketing mistakes to…

Read More

Marketing Measurements You Need To Do Now

By Randy Monroe | January 9, 2015
Common Web & Print Term Definitions

Nearly every business needs some form of marketing. Whether it is a simple print ad or an in-depth search engine optimization strategy, advertising your business in one form of another is crucial for reaching customers. With that said, measuring your marketing results is just as important for gauging the success of your chosen campaign. Failing to measure your results can quickly add up to lost dollars, with your marketing efforts serving as a shot in…

Read More

Why and how should I use a multi-touch marketing campaign?

By Randy Monroe | September 24, 2014
How to Use a Multi-Touch Marketing Campaign

Multi-touch marketing uses multiple contacts with the same or different media to build your message over time. Using a Multi-Touch Marketing Campaign One of the most effective ways to boost your response rates is sending strategic, multi-touch campaigns. This approach uses multiple contacts with the same or different media to build your message over time. Often, these contacts are layered in three stages: Priming the pump (“Watch for our exciting offer!”) Presentation of the message…

Read More

What major mobile website guidelines should I consider?

By Randy Monroe | November 27, 2013
Mobile Website Guideline Considerations

It’s no longer enough to just have an online presence. It’s now become necessary to have a functional mobile internet presence as well (among other things, but that’s another topic). To help you get there, here are a few mobile website guidelines to follow when creating content: 1. Limit the Page Content Because of the dramatically reduced display size of a mobile phone, it is often necessary to simply remove many elements that are standard…

Read More

How do I choose images for web and print?

By Randy Monroe | November 5, 2013
How to Choose Images for Web & Print

“I’m designing a brochure that will include photographs of products from several manufacturers. Can I copy the photos from their website to use in my brochure? The photos look great on my computer…” You are right about photos looking great on a web page. The phosphors on the computer screen lend a brightness to the color that is visually appealing. However, color created by light shining through the red, green, and blue phosphors of a…

Read More

RGB vs CMYK vs Pantone

By Randy Monroe | November 4, 2013
What is the Difference? RGB vs. CMYK vs. Pantone

RGB (R)ed, (G)reen, (B)lue CMYK (C)yan, (M)agenta, (Y)ellow, Blac(K) PMS (P)antone (M)atching (S)ystem What is RGB? RGB stands for red, green and blue – the primary colors of visible light. RGB is the color of television screens and computer monitors. When combined in equal amounts, red, green, and blue appear white. What is CMYK? CMYK stands for cyan, magenta, yellow and black. Three of these – cyan, magenta and yellow – are the secondary colors…

Read More