The Small Business Marketing Blog

Straightforward info to help you grow your business and work smarter not harder.

Top Reasons to Update Your Logo

By Sarah Perry | March 24, 2015
Top Reasons to Update Your Logo

Your logo is the face of your business—the very symbol that draws customers in and gives a snapshot of your overall mission. A logo is the ultimate status symbol for your company and serves as perhaps the most powerful marketing message for any brand. With that said, there may come a time where your logo simply doesn’t represent your company to its fullest potential. The good news is that every now and then, logos are…

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Correctly Choosing a Call-to-Action

By Randy Monroe | March 17, 2015
Correctly Choosing a Call-to-Action

No matter what marketing technique you’re investing in, the end goal is to generate a sale. However, there are multiple steps that exist between luring your customer in and convincing them to hand over that credit card. Creating specific calls-to-action gives customers instructions on what to do next. With that said, the correct call-to-action depends on the marketing strategy you are implementing. Here are a few examples of effective calls-to-action and how to choose what’s…

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Recent Trends in Websites and What You Need to Do

By Randy Monroe | March 10, 2015
Recent Trends in Websites and What You Need to Do

  Staying on top of website trends can make or break your online image. Gone are the days of flamboyant graphics, stale content, and broken links. We are undoubtedly in the digital age, and maintaining a pristine online image matters most for turning clicks into customers. To make sure that your website contains a modern and updated feel, we are offering our top tips on recent website trends. Here’s exactly what you need to do…

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Tips to Establish Your Target Audience

By Randy Monroe | March 3, 2015
Tips to Establish Your Target Audience

When it comes to any form of marketing, knowing and understanding your audience is key. Marketing to a general audience without understanding demographics can lead to disaster, as you are essentially throwing techniques at the wall with the hope that something sticks. In order to ensure that your marketing campaign is a success, you must first establish your target audience. Here are a few helpful hints to help reach the right buyers. Review Your Product…

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Using Email to Market Your Business

By Randy Monroe | February 17, 2015
Using Email to Market Your Business

With the various forms of internet marketing available to small businesses, email marketing remains as one of the most popular. Email marketing serves as a quick and low-cost alternative to printing and mailing tangible mail. Using email to market your business can serve as a staple for your overall marketing strategy, but there are several key points to getting the most out of your email efforts. Building Lists The Right Way Before you get started…

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Why Does SEO Cost So Much Money

By Randy Monroe | February 10, 2015
Why SEO Costs So Much Money

For many small business owners, search engine optimization (SEO) remains a mysterious solution to helping customers find your website online. Not only can SEO seem like a bit of a mystery, it also happens to cost a pretty penny. Wrapping your head around the process of SEO is daunting enough, but justifying its cost is another battle altogether. If you are a small business owner wondering why SEO costs so much money, this blog post…

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How to Use Social Media For Your Company

By Randy Monroe | February 3, 2015
How to Use Social Media for Your Company

Social media is undeniably one of the strongest and most effective platforms for reaching your target audience. Although not every small business invests in social media for their company, those who avoid the variety of platforms are missing out on a large audience base that can convert to customers. If you are a small business owner who is looking to use social media and experience its benefits, here are a few tips on how to…

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Top 6 Ways to Drive Traffic to Your Website

By Randy Monroe | January 23, 2015
Top 6 Ways to Drive Traffic to Your Website

The phrase ‘build it and they will come’ sounds great in theory, but this is usually never the case in the world of websites. All too often, small business owners spend a pretty penny to build a great company website; the problem arises when customers just aren’t visiting. Luckily, you have more control than you think on how much traffic flows to your page. Here are a few techniques that can help send traffic your…

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Common Marketing Mistakes to Avoid

By Randy Monroe | January 16, 2015
5 Common Marketing Mistakes to Avoid

While marketing your business can be a lot of fun, there are several pitfalls that can really trip up a marketing campaign. Marketing comes in many forms, but it’s easier than you think to make mistakes in your strategy. Mistakes can be costly, so it is essential you avoid common pitfalls to keep dollars in your pocket. We all have had our share of mistakes, and these are just a few common marketing mistakes to…

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Marketing Measurements You Need To Do Now

By Randy Monroe | January 9, 2015
Common Web & Print Term Definitions

Nearly every business needs some form of marketing. Whether it is a simple print ad or an in-depth search engine optimization strategy, advertising your business in one form of another is crucial for reaching customers. With that said, measuring your marketing results is just as important for gauging the success of your chosen campaign. Failing to measure your results can quickly add up to lost dollars, with your marketing efforts serving as a shot in…

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What are Multi-Touch Marketing Campaigns?

By Randy Monroe | September 24, 2014
How to Use a Multi-Touch Marketing Campaign

(This article originally appeared September 24, 2014 and was updated April 22, 2020) One of the most effective ways to boost your response rates is sending strategic, multi-touch campaigns. Multi-touch marketing utilizes multiple touches with the same or different media to build your message over time to the same targeted audience. Often, these touches are layered in three stages: Priming the pump (“Watch for our exciting offer!”) Presentation of the message (“Get yours today!”) Follow-up…

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What major mobile website guidelines should I consider?

By Randy Monroe | November 27, 2013
Mobile Website Guideline Considerations

It’s no longer enough to just have an online presence. It’s now become necessary to have a functional mobile internet presence as well (among other things, but that’s another topic). To help you get there, here are a few mobile website guidelines to follow when creating content: 1. Limit the Page Content Because of the dramatically reduced display size of a mobile phone, it is often necessary to simply remove many elements that are standard…

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How do I choose images for web and print?

By Randy Monroe | November 5, 2013
How to Choose Images for Web & Print

“I’m designing a brochure that will include photographs of products from several manufacturers. Can I copy the photos from their website to use in my brochure? The photos look great on my computer…” You are right about photos looking great on a web page. The phosphors on the computer screen lend a brightness to the color that is visually appealing. However, color created by light shining through the red, green, and blue phosphors of a…

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RGB vs CMYK vs Pantone

By Randy Monroe | November 4, 2013
What is the Difference? RGB vs. CMYK vs. Pantone

RGB (R)ed, (G)reen, (B)lue CMYK (C)yan, (M)agenta, (Y)ellow, Blac(K) PMS (P)antone (M)atching (S)ystem What is RGB? RGB stands for red, green and blue – the primary colors of visible light. RGB is the color of television screens and computer monitors. When combined in equal amounts, red, green, and blue appear white. What is CMYK? CMYK stands for cyan, magenta, yellow and black. Three of these – cyan, magenta and yellow – are the secondary colors…

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