Canva is a website, mobile app, and desktop app, that allows users to create a variety of designs and graphics. With both free and premium versions, Canva is a great starting point for anyone looking to create their own graphics and designs. From brochures to Youtube thumbnails, Canva has it all. Its ease of use…
Oh Facebook, If you haven’t heard of it, you may as well have been living under a rock for the last 18 years. Facebook is one of the Godfathers of modern-day social media (along with Myspace and Friendster but we’re still recovering from that). Facebook is now the old dog, but it is always learning…
I’m sure if you have ever had something professionally printed, you’ve probably heard a few terms that made absolutely no sense. Many people without experience working in print shops don’t know what it means when your printer asks if your artwork has bleeds or if it’s 4/0. This can cause frustration for everyone involved. So…
What is LinkedIn? LinkedIn is the most well known business to business (B2B) social media platform. If you are looking for a professional and accomplished audience, LinkedIn is for you. (Note: LinkedIn can also be used for hiring new employees, but for this article we will be focusing on LinkedIn’s capabilities as a social media…
So What is Tiktok? Tiktok is a social media platform known for its accelerated growth rate and huge user platform. It’s also acknowledged as a place for many forms of content to come together in a personalized “For You Page”. Tiktok as a marketing platform has great opportunities for growth over multiple platforms. Tiktok is…
Search Engine Optimization (SEO) is growing into a fairly well known concept among businesses with professional websites. Many new customers become acquainted with a company by looking for specific services or products via a search engine like Google and Bing. SEO is a set of tactics to help improve where your website ranks in search…
YouTube has come a long way since its humble beginnings as a simple video-sharing site. Now professionals and companies use the platform to distribute industry-relevant content to connect with customers, generate leads and drum up recurring business. The key to effectively utilizing YouTube for business purposes is understanding how the platform recommends viewers to videos…
How Social Media Has Changed Marketing Once upon a time, long, long ago there was no social media. Marketers used radio ads and paper ads to generate business. Now, in the year 2022, Marketers have so many channels of opportunities for growth. Social media is one of these opportunities. Now, you can get a post…
Your company website is a major touchpoint for both existing and prospective customers, and launching a new site is an exciting step for any small to medium-sized business. Because of the value of a professional website, you don’t want to rush this process. It’s the basic things that we can’t imagine missing that are often…
Budgets. At some point in our lives, we have all tried to create one for one reason or another. But when you’re running a small-to-medium local business, knowing how much you should spend on marketing is imperative. A good marketing budget tells you where your dollars were spent, creates accountability for your organization, and can…