Problem: When tourists are looking for things to do in Colorado Springs, CO, The Garden of the Gods Visitor & Nature Center is on almost every listicle out there. Unfortunately, their own website was not doing their brand any favors, even with this great footprint in the media and a great local reputation, the numbers…
When it comes to digital marketing, one of the most common goals for businesses across industries is to achieve a high ranking on Google’s search engine for a variety of relevant keywords and phrases. This means that prospective customers will come across your website during their research phase of the buying journey, even if they’re…
One of the advantages of using MailChimp as part of your digital communications strategy is that it allows for streamlining and automation. If you’re running an email campaign for your Colorado Springs business through MailChimp, you don’t have to start from scratch every time you want to send a new email. If you’ve run a…
Excellent customer service is the linchpin of a successful pet grooming business. That means taking good care of not only your canine customers but their devoted humans as well. The more you can delight your clients and serve their unique needs, the better your reputation and retention will be. You will foster a loyal customer…
In this day and age, it’s nearly impossible to create a successful communication strategy for a small business that doesn’t involve fostering a robust online presence with the help of a professional website. It’s virtually become a must-have tool. When you’re ready to move forward with building a website for your company in Colorado Springs,…
WordPress has quickly become the preferred hosting platform for businesses looking for flexibility, powerful function, and extra features for their professional website. The good news for companies that initially set up their website on a different platform, such as Wix, is that migrating to WordPress can be done in a relatively simple and straightforward way,…
What are the elements of a good website? This question is top of mind to small business owners in Colorado Springs because it’s never been more apparent than now that having a lead converting website is essential to being successful in the digital age. So, what exactly DOES make a good website? At the very…
Google is the most popular browser in the world. When people search for a local company, they often turn to the Chrome browser which guides users to Google’s search engine to see what comes up. A business presence on Google is vital for attracting new customers and growing your operation in a digital age, and…
If you work at a nonprofit organization, one of the steps you’ll have to take in order to update or redesign your company’s website is getting approval from the board of directors. Revamping a website is a major project, which is why it typically requires board approval in order to start taking action. As the…
Landing pages help increase targeted traffic and grow your customer base by providing additional value during a prospect’s research journey and vendor evaluation process. Ideally, your site will have a variety of landing pages with gated resources and your site will have ungated content, like blogs and videos, that guide website visitors to click on…