Why Should I Use Google Analytics? How do you determine if your marketing is effective? Since one of the benefits of marketing is the ability to drive traffic to your website, one of the ways to determine success is to use Google Analytics and similar tools to monitor your Web activity. Online analytics tools are…
Using Facebook and Pinterest For Your Business… Where To Begin? Crash Course on Facebook News Feed for Businesses The average person has 1,500 stories a day that could flow through his/her feed. Is YOUR business one of those stories? Facebook tracks the type of content you’ve interacted with most in the past, and then presents…
Ideas for Properly Presenting Your Website Having a website is a must for any small business. If you currently have a website and you are stuck on what kind of presentation is best, here are a few quick tips to getting your website’s clicks to convert into customers. Polished Presence Modern web design is clean with…
Do I really need to optimize? 4 Reasons Why You Should Optimize Your Website Consider these reasons to optimize your website. 1. Most of your competitors are doing it All things being equal, if you are a plumber, do you want people going to your website for water heater repair, or would you prefer that…
A website serves as a valuable marketing tool. Over time, however, the website may become cluttered with pages that are no longer relevant. When this occurs, visitors find they struggle to locate the information they came to the site to obtain and, as a result, they may choose to look elsewhere. For this reason, every…
It’s no secret that small business owners don’t have a lot of free time. Trying to figure out why a website isn’t producing the results that were anticipated is just one more hassle at the end of a long list. Here’s a list of some easy seo tips and tricks that can help get your…
User Generated Content: content (text, images, videos, reviews, podcasts, etc.) created and posted by your fans or customers can work well to help create a steady stream of fresh and unique content for your website or social stream. User generated content (UGC) statistics from Crowdtap, also show that Millennials consider UGC 20% more influential and…
Many website owners take the Ron Popeil approach with “set it and forget it” and while that may work for roasting chickens, it is a terrible web strategy. If it has been awhile since you reviewed your own website, now is an ideal time to do it. Here are 8 things to look for when…
To help clarify some of the confusion about logos and branding, their purpose and give some helpful tips we have come up with this short read. We approach logo design and branding with the utmost respect for our clients and want to achieve an end product that they and their audience will both love. With…
There are a few basic things even the most non-technical people can do to their website to help the search engines understand what the site is all about. By making the following changes to the text on your site with these SEO tips, you can improve the search engine ranking for your selected keywords. Before…