Making sure your website is easy to use should be a major priority for your business. A website is a relatively inexpensive 24/7 selling machine that can make or break a sale. Below are the items that we look for in a user-friendly website. You can use these questions to evaluate your own website. Does…
Having an online presence is necessary for business owners. After all, around 78 percent of the U.S. population over the age of 14 has purchased something online and about 59 percent of consumers use Google when they want to find a local store with a good reputation. With more than half of the population regularly…
There’s no doubt that businesses need to make the most of social media marketing if they are to stay on top of the game. Yet, how to stand out on social media isn’t always obvious. After all, if you are going to invest in social media marketing, you want to get a return on your…
Search engine optimization is a key strategy for many businesses. When you get it right, the opportunities to drive traffic to your site are immense. However, the rewards of SEO do not come easily, and many businesses can get lost in the complexities of SEO strategy. 5 Key Areas to Simplify and Improve Your SEO…
It goes without saying that we live in a society of instant gratification. When we launch a marketing campaign, we want results at the snap of a finger. Unfortunately, this is far from reality with most marketing campaigns. Like almost everything else in life, marketing requires patience and a realistic mindset. Creating a realistic marketing…
When it comes to any form of marketing, it pays to have a plan. If you’re considering using direct mail marketing for your business, the following tips will help pave your path to success. Direct mail marketing continues to serve as an effective marketing method… …despite the uprise in digital marketing over the last several…
Search engines can seem like complicated beasts that yield unpredictable results. If you have ever been frustrated (or elated) with the results of your favorite search engine, rest assured you are not alone. With all of the noise surrounding search engines, you might be asking yourself what they really do. How do they work and…
Online marketing can be frustrating. First, having a website is essential to boost your business. Then, you actually have to keep it updated to remain relevant to your customers. Now, on top of everything else, the term SEO is buzzing everywhere with promises to get your website in front of your customers. Do you really…
Back in the 90s and early 2000s, having your own website was forward-thinking and on top of the latest marketing trends. One of the best things about having a company website is that they were essentially set it and forget it. You’d build your website, add a bit of information and let it sit. It…
It’s no secret that social media has become one of the primary marketing methods of the last decade. Social media has bloomed from the old days of MySpace to Facebook, Pinterest, and everything in between. Today, there are several social media platforms to choose from. While it may be tempting (and slightly overwhelming) to tackle…