The phrase ‘build it and they will come’ sounds great in theory, but this is usually never the case in the world of websites.
All too often, small business owners spend a pretty penny to build a great company website; the problem arises when customers just aren’t visiting. Luckily, you have more control than you think on how much traffic flows to your page.
Here are a few techniques that can help send traffic your way.
Build a Brand
The beauty of building a brand is that everyone knows your name. Having a strong brand presence means that your company pops into customers’ minds when they have a problem or need a product. A strong brand name means that customers will search for your company name by default, automatically generating traffic to your website.
Engage on Social Media
Having a presence on social media can help send traffic to your website. Starting conversations, asking questions, or even giving away free products can get your customers talking. The key is to get your audience engaged enough to where they want to share your company’s social media profile, which in turn will link directly to your website.
Create Community Connections
Creating connections in the community can help you generate inbound links to your website. Asking business partners and affiliates to link to your website will give you a bump in traffic, along with a little bit of brand recognition from trusted sources.
Advertise Your Website Offline
This might sound a little backward, but it actually makes a lot of sense. Running a direct mailer campaign with the call-to-action as a website visit is the perfect way to drum up new business. Not to mention, it can give you a decent boost in traffic as well. You can also apply this technique to business cards, brochures, and a variety of other forms of print advertisement.
Offer a Free Download
Everyone loves to get something for free. Create a free inside guide pertaining to your industry, and offer it as a free download to your customers. This can be anything from a glossary that explains industry jargon, to a product and service guide.
Implement an SEO Campaign
This is a long term solution, but SEO (search engine optimization) is designed to generate traffic to your website. SEO involves optimizing your website for particular keywords, which helps local customers find your products and services. Without SEO, you can become virtually invisible to customers using Google. Search engine optimization is a bit of a process, but it provides long-term results that will pay off in the long run.
Having a company website is great, but it won’t do you any good if customers aren’t visiting it.
Lack of traffic means lack of leads, which results in lost profit. These strategies can help you increase your traffic flow, generate leads, and get your website paying for itself. For more professional advice on increasing your website’s traffic, contact Third Angle in Colorado Springs.
Need help? We’re happy to assist in any way we can.
- Lack of traffic means lack of leads, which results in lost profit.
- Follow these 6 techniques to help drive traffic to your website, generate leads, and get your site paying for itself.