It’s no secret that social media has become one of the primary marketing methods of the last decade. Social media has bloomed from the old days of MySpace to Facebook, Pinterest, and everything in between.
Today, there are several social media platforms to choose from. While it may be tempting (and slightly overwhelming) to tackle every platform, this might not be in your best interest. When it comes to social media marketing, there really isn’t a one-size-fits-all technique that satisfies every business goal.
In order to get the most mileage out of your social media marketing, it helps to understand which platforms are right for your business.
Once you are aware of your goals, choosing the right social media platform is a snap.
Use LinkedIn If Your Business is B2B
LinkedIn is a social network for business professionals. It is similar to Facebook in a sense that you can post status updates and ‘like’ updates from your connections. LinkedIn is also powerful due to its newly released publishing platform features. You can now publish blog posts directly on LinkedIn, which can give you a boost in SEO along with brand recognition.
Use Pinterest If Your Customers Are Primarily Female
Pinterest has gained tons of traction over the last couple of years. Its users are primarily female, and your website can receive tons of traffic from Pinterest depending on your products or services. Businesses that cater to clothing, baking, exercising, books, and home décor can perform very well on Pinterest.
Use Facebook If You’re Looking For Eyeballs
Facebook still remains as the most popular social media platform on the planet. It allows you to reach customers based on specific demographics of your choosing. It’s become slightly more difficult to reach your audience on Facebook due to its organic reach settings, but it’s not impossible. With a smart social media strategy, Facebook is still highly relevant for attracting new customers.
Use Twitter to Start Conversations
The whole concept of social media is to connect with your audience. However, Twitter is perfect for conversing with your customers in real time. Twitter also has an advantage over Facebook because it’s more of a searchable and open platform. Customers can find you through Twitter by the use of hashtags, which will connect your brand to the keywords that you use throughout your tweets. This can help you reach a new customer base while creating new brand awareness.
Use Google+ For Search Advantages
Google+ may get some flack, but it’s still a highly useful social media platform. Updating your Google+ profile will help customers find you through Google search — every status update that you make can trigger a search result on Google, leading customers right to your profile.
If you have yet to explore the benefits of social media marketing, there’s no better time to start than today.
Third Angle can help you choose the right social media platform that works for your business, and turn tweets, likes, and shares into new potential customers.
- Not every social media platform is right for every business.
- By knowing your goals and target audience, you'll be able to effectively promote your business using the right social media platform.