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MM: How to Use Social Media for Your Business

Posted Oct 13, 2020 | Updated 4 years ago

Transcript

Your business doesn’t have to be on all, let alone, any social media platforms. There, I said it. Ah, that felt good. 

But it’s good practice to engage with your audience and that is where social media is helpful. It’s a great way to get fast, honest, feedback on all sorts of topics surrounding your business. From celebrating a win to testing out new product ideas, social media can provide a level of transparency into your business.

Okay, so which ones should I be on then? … Short answer: It depends.  The best way to determine which ones are best is to figure out where your target audience is now. And you can do this by asking them directly, looking at demographic reports, or both — which is best. Oh, and don’t overthink it. If you just don’t ‘get’ a certain platform, don’t use it. Focus your efforts by starting small because they all take different levels of time and energy which, if done poorly, could reflect poorly on your business.

Long story short, educate yourself before using social media and don’t get pressured into using one just because your niece insists it’s the only way to ‘stay relevant’. 

Curious on which platform you should be on? Check out the information and helpful links below or you can always reach out, I’m here to help. 

I’m Sarah from Third Angle with your Marketing Minute.

SproutSocial recently released a comprehensive Demographics Report that includes information for Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and YouTube.

The breakdown of demographics by age for each platform:

FACEBOOK

  • 51% of 13–17 year olds use Facebook
  • 76% of 18–24 year olds use Facebook
  • 84% of 25–30 year olds use Facebook
  • 79% of 30–49 year olds use Facebook
  • 68% of 50–64 year olds use Facebook
  • 46% of 65+ year olds use Facebook

INSTAGRAM

  • 75% of 18–24 year olds use Instagram
  • 57% of 25–30 year olds use Instagram
  • 47% of 30–49 year olds use Instagram
  • 23% of 50–64 year olds use Instagram
  • 8% of 65+ year olds use Instagram

TWITTER

  • 44% of 18–24 year olds use Twitter
  • 31% of 25–30 year olds use Twitter
  • 26% of 30–49 year olds use Twitter
  • 17% of 50–64 year olds use Twitter
  • 7% of 65+ year olds use Twitter

LINKEDIN

  • 17% of 18–24 year olds use LinkedIn
  • 44% of 25–30 year olds use LinkedIn
  • 37% of 30–49 year olds use LinkedIn
  • 24% of 50–64 year olds use LinkedIn
  • 11% of 65+ year olds use LinkedIn

PINTEREST

  • 38% of 18–24 year olds use Pinterest
  • 28% of 25–30 year olds use Pinterest
  • 35% of 30–49 year olds use Pinterest
  • 27% of 50–64 year olds use Pinterest
  • 15% of 65+ year olds use Pinterest

SNAPCHAT

  • 73% of 18–24 year olds use Snapchat
  • 47% of 25–30 year olds use Snapchat
  • 25% of 30–49 year olds use Snapchat
  • 9% of 50–64 year olds use Snapchat
  • 3% of 65+ year olds use Snapchat

YOUTUBE

  • 90% of 18–24 year olds use YouTube
  • 93% of 25–30 year olds use YouTube
  • 87% of 30–49 year olds use YouTube
  • 70% of 50–64 year olds use YouTube
  • 38% of 65+ year olds use YouTube