Why Hire a Copywriter
Posted Apr 21, 2015 | Updated 8 years ago
Everybody writes. With the advancement of technology and the digital age, nearly everyone is a writer and publisher online. It doesn’t take much effort to string a few sentences together and call it a day.
However, knowing how to write and knowing how to write well are two entirely different things.
The difference is that compelling, engaging style writing is the kind that makes you money.
If you don’t have the time to create copy that resonates with your audience, it’s time to consider hiring a copywriter— here are a few reasons why.
Copywriters Are Influential Experts
It’s true that no one knows your business better than you do. However, copywriters are experts at saying (and writing) the right words almost every time.
You’d hire a copywriter for the same reason you’d hire a mechanic or a carpenter; they are the best at what they do, and they provide you with top-notch results.
Copywriters Connect The Dots
Copywriters are generally detail-oriented people who understand how to connect with people using the written language. They are able to lead customers from point A to point B and influence them to make decisions. Professional writing possesses a magnetic flow that naturally helps funnel customers in the direction you want them to go.
Copywriters Can Save You From Embarrassment
Do you know the difference between their, there, and they’re? It’s one thing to make a typo in an email to a friend, but errors on your company’s marketing material is a big no-no.
Copywriters are quick to pick up on errors—even the whacky words that sound alike but are spelled different (these are known as homophones).
Copywriters Add a Special Touch
Don’t you love it when you find the perfect word that really hits home? Copywriters excel at this, and honestly, they thrive on it.
They put passion into their words that adds fuel to your marketing fire.
When you need to put a spin on your writing that influences and inspires, you should hire a copywriter.
Copywriters Can Get More Clicks
Did you know that 80% of people skim right past a boring headline?
Professional copywriters can craft compelling headlines that will generate more clicks to your website. In turn, these extra clicks to your website can increase your lead count and sales.
Copywriters Give Your Brand a Voice
Here at Third Angle, we’re all about branding and consistency. When you hire a professional copywriter, you can be sure that your writing style and voice will sound the same across all mediums.
Can’t find the right words? We’re happy to assist you with our expertise in copywriting and content creation.