If you own or manage a business that has a physical location where you sell products or services in your store, most of your marketing campaigns likely help to increase sales revenue. However, there is a similar but slightly different goal that you should also keep in mind, and that is increasing the number of customers who visit and shop in your store.
Foot traffic is crucial to the sustained health of your overall business for a number of reasons. It gives you the chance to engage with more customers and make a positive impression, which can help increase word-of-mouth referrals and loyalty for your business. All of this helps you increase sales in an direct and very important way. So, if you want to build a marketing campaign designed to increase your store's foot traffic, this guide is intended for you.
Create In-Store Only Promotions
You might fear that customers now prefer the convenience of shopping online rather than going to a store. This means you need to come up with sales and promotions for your marketing campaign that give them a good reason to buy the product they want inside your store. Here are a few ideas you can use:
- Promote product launches to help attract customers who want to see and test out a new product for themselves
- Offer print-at-home or mobile phone promo codes and coupons that customers can use to buy your products in your store
- Create a program that offers customers to order a product online but pick it up at your store for free
You can combine some of these ideas together with each other, or with similar ideas. Remember that the ultimate goal is convince the customer that shopping at your store is a better option than doing it online, especially if you don’t have an online store. Try putting yourself in their shoes and ask why the marketing campaigns you saw convinced you to go to a store.
Offer Complementary Products & Services
Another type of marketing campaign you can create to increase foot traffic is to promote the idea that your store can offer something extra that shopping online can't. Again, ask yourself why you like shopping at your favorite store rather than buying their same products online, and you might come up with ideas like these:
- Train your staff to be knowledgeable and helpful experts with your type of products and services so customers want to seek them out in person
- Provide a comfortable and/or fun environment for people to shop for your products, like a bookstore with a café-like environment to read in peace
- Offer related services to go with your products, like repairing or cleaning damaged products as well as selling them
The general idea with these is to make your store a useful resource to your customers, a place where they can learn useful information about what they want to buy, kill time for fun in addition to shopping, or return to your store for useful complementary services.
Create Customer Loyalty Programs for Return Customers
Loyalty programs are not new, but the way that businesses can use them now to encourage customers to return to your store in the future has certainly evolved over time. You can create a marketing campaign around building awareness for your loyalty program to former and potential future customers. Here are some ideas on how to do it:
- Create an offer that offers a customer an extra discount, coupon, sale, etc when they sign up for your loyalty program
- Run an online marketing campaign where people can sign up to receive future promotions to their email or phone that can be used in your store
- Create a joint online and in store loyalty program where buying online gives them an extra incentive to shop in your store later
Remember that the ultimate goal of a marketing campaign focused on promoting a loyalty program is to encourage and incentivize customers to come to your store. You have to make sure the incentives your loyalty program offers are good enough, or that you combine it with the other ideas mentioned above.
Ready to get customers' foot in the door?