J Rick Lawn and Tree wanted to do more in preparation for the seasonal uptick of people searching for spring and summer lawn care programs and services. They were looking for small business marketing services to support the big push to increase online visibility for home owners in certain areas of Colorado Springs.
Problems That Were Solved
Solution: Utilized clear calls to action (CTAs) to drive lead conversion for the "Contact" & "Request a Quote" forms.
On the old site, there was one main call-to-action (CTA) for people to "Request a FREE Quote." The content on their pages did not guide people to filling out the form. They had a total Contact Form and Request a Quote Form conversion rate of only 5.2%.
On the new site, we included CTAs in each service section after the pertinent, decision making information, so that users know exactly what they are supposed to do if they qualify for the services being offered. This has increased total contact form and request a quote form conversion rates to 19.72%!
This means that in 2017, out of every 100 website visitors, 5 would contact the client, but in 2018, 20 would contact them. Wow!
Solution: Ran multiple custom Facebook Ad campaigns and offered Keyword Optimization Services.
Beyond the optimization of their website to increase user experience and lead conversion once people we on the actual website, we also implemented some campaigns to drive traffic to the website.
We developed and custom Facebook Ads for the client, performing A/B testing along the way to optimize future ad designs and CTAs. We developed custom landing pages on their website to accurately track and manage traffic from the ad campaigns so that the client would know their ROI. We also implemented additional Keyword Research and Optimization to improve their site's rankings in search engines.
At the end of their four month busy season, these website case study results could bring nothing less than a beaming grin as jricklawn.com saw a
312% increase in Colorado Springs web traffic from 561 users to 2,309 users,
346% increase in organic Google search traffic from 279 users to 1,245 users,
371% increase in lead conversion rates from 5.2% to 19.3%
and 1.3 times as many sales.
We cannot guarantee these same exact results, but what we can guarantee is an optimized website and marketing campaign(s) that will work as a sales tool rather than merely sitting on the inter-webs, accomplishing little to drive business.
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Schedule a complimentary, no-obligation consultation and your business could be the next successful marketing strategy case study.