With more than 95 percent of the world now online, websites are small businesses’ lifelines to the world. Of course, simply having a website isn’t enough. It has to be maintained and kept current to remain relevant in the eyes of consumers and web crawlers alike. Regardless of your dedication to customer support or how…
Get into Your Competitors Head (or Website) No we’re not asking you to intimidate anybody, trust us, we don’t want to be accomplices in that. We mean you should think the way your competitors think by doing a competitor analysis, and don’t think you can just do it once. You should be conducting these often,…
It is a rare successful business owner who is also an expert in the idiosyncrasies of Internet search engines. This is for the simple reason they tend to be busy with the myriad of duties that keep business owners busy: ordering inventory, attending to clients, managing employees, watching the books, as well as dozens of…
This article was written prior to Google’s latest Panda release the second week of January 2016. This article will be updated as more information becomes available. – Third Angle Although most business owners know about the major Google algorithm changes, such as Panda and Penguin, quite a few aren’t aware that Google algorithm changes take…
There’s a lot of talk about branding, but what does it really mean for a small business? Is it really necessary to develop ideas for branding your business and spend valuable time and money on branding when both are in short supply? The answer is yes. Any business that survives long enough will be branded…
Why Should I Use Google Analytics? How do you determine if your marketing is effective? Since one of the benefits of marketing is the ability to drive traffic to your website, one of the ways to determine success is to use Google Analytics and similar tools to monitor your Web activity. Online analytics tools are…
Using Facebook and Pinterest For Your Business… Where To Begin? Crash Course on Facebook News Feed for Businesses The average person has 1,500 stories a day that could flow through his/her feed. Is YOUR business one of those stories? Facebook tracks the type of content you’ve interacted with most in the past, and then presents…
Ideas for Properly Presenting Your Website Having a website is a must for any small business. If you currently have a website and you are stuck on what kind of presentation is best, here are a few quick tips to getting your website’s clicks to convert into customers. Polished Presence Modern web design is clean with…
Do I really need to optimize? 4 Reasons Why You Should Optimize Your Website Consider these reasons to optimize your website. 1. Most of your competitors are doing it All things being equal, if you are a plumber, do you want people going to your website for water heater repair, or would you prefer that…
A website serves as a valuable marketing tool. Over time, however, the website may become cluttered with pages that are no longer relevant. When this occurs, visitors find they struggle to locate the information they came to the site to obtain and, as a result, they may choose to look elsewhere. For this reason, every…
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