When promoting your landscaping design and installation company, there are numerous outlets to cultivate—both traditional and digital. While several property owners still get recommendations for professionals from their neighbors, friends and coworkers, many also search for options in local directories because those directories often hold the top spots in search results. To vicariously rank in…
When it’s time to build a new website or redesign your existing website, you have a lot of options in who you could hire and where you could build your site. While I can’t cover every option you have for building a WordPress website in this article, I can hopefully give you a good starting…
Project Summary For the 2021 season, J.Rick Lawn &Tree, Inc. wanted to increase density in their target area and introduce a new, highly niche service to a brand new audience. We crafted a multi-touch marketing strategy around each buyer persona that included website optimizations, local SEO, and mail-based campaigns. At the end of these efforts,…
Facebook continues to be an invaluable resource for landscaping companies as it provides a simple and cost-effective way for you to connect with local customers in a casual, albeit virtual, environment. With a majority of American home-owners and businesses utilizing this platform, it presents both an opportunity and a challenge as a marketing tool. While…
It’s common knowledge that sustaining your company requires regularly acquiring new clients and adding new projects to your schedule. In the landscaping industry, that typically involves putting in bids to generate additional business. Vying for new projects along with other companies is a complex process, especially when it comes to knowing how much to bid….
As a landscaping design company, choosing the right vehicle to transport your equipment and materials from jobsite to jobsite is critically important to your overall operation. If you’re a large company, you may have a fleet of trucks featuring plenty of variety to carry out different types of installations and tasks. For smaller and medium-sized…
Project Overview Concerned about their marketing budget not providing any return, A Better Choice Insurance wanted to find a way to build their local online authority through Google and create a website experience that helped their clients. After launching their new website and optimizing their Google My Business page, they’ve seen a huge increase in…
First impressions count, and for many landscaping design companies, a professional website facilitates the first encounter between them and prospective customers. It’s important to ensure that your company website both appeals to users and gives them the information they need to move forward with hiring you for a project, now or in the future. The…
As the saying goes, you have to spend money to make money. But there are some better ways to spend money to actually yield a return from your marketing and advertising campaigns to generate new landscape design leads. Let’s breakdown twelve to start with. Landscape Design Marketing Ideas Leveraging a system of different content types…
Social Media is an effective way to marketing your business to consumers. Here are 5 common questions and answers to help you get started.