Words have a lot of power. Your website is likely full of copy that educates and informs your customer, and hopefully those words are crafted in a compelling way. You can move mountains with the content of your website, but there’s one element that adds major oomph to your website while adding a new level…
If you’ve ever had a logo designed or worked with a printer chances are you’ve heard the terms CMYK, RGB and Pantone before. Besides being used by designers and printers, these color profiles are also used by a variety of industries. Learn what the difference is between RGB, CMYK and PMS.
(This article originally appeared September 24, 2014 and was updated April 22, 2020) One of the most effective ways to boost your response rates is sending strategic, multi-touch campaigns. Multi-touch marketing utilizes multiple touches with the same or different media to build your message over time to the same targeted audience. Often, these touches are…
The truth is out. Americans like getting mail. The physical kind that is, and the statistics back it up. Direct mail marketing can be an effective method of reaching your customers due to its versatility and customization.
Gone are the days of digital brochures. A new era of business websites is here. Websites that function more like comprehensive digital marketing platforms meant to drive leads, close sales, and build loyalty for companies.
Which is why if you haven’t thought about your website in a while, it’s high time to consider these 3 good reasons why you should give your website an update today.
Print works because it engages all of our senses creating a more emotional response. And when done properly can be an essential sales or retention tool for your business.
Transcript: The way people discover, evaluate and trust businesses has changed. This is only exemplified by the fact that 87% of consumers say a business needs to have a 3 to 5-star rating before they’ll consider using them. Research also shows that 84% of people trust online reviews as much as personal recommendations. And each…
Abandon All Hope Ye Who Enter Here… is not what marketing should feel like. Unfortunately it’s a common sentiment for businesses due to past experiences. But marketing doesn’t have to be a creepy forest filled with monsters and blood-sucking beasts. Or feel like a runaway carriage when you do start a campaign. With the right…
They’re not just a way to make us feel better about ourselves… they actual help us do more business. Reviews should be an integral part of your marketing. And that not just because I say so — well that too — but because research shows that 84% of people trust online reviews as much as personal recommendations.
A good logo design does three things: establish trust, create recognition, and attract (the right) customers. So when a company doesn’t have a good logo design, it can be the source for confusion, poor impressions, and even lost business.