You have your mission statement. You have your programs, services, and activities. You have a strategy for organizational growth. What’s next? Planning for how you will communicate to the public, your community of supporters, and other stakeholders about your nonprofit in Colorado Springs. Creating a comprehensive communications and marketing plan will give your organization a…
Sending out postcards and other physical materials to existing and prospective customers continues to be a popular marketing strategy for many local businesses in the Colorado Springs area. While a direct mail campaign can require a larger financial investment compared to digital marketing, it also has the potential to be more effective if you focus…
In a fast-paced world that’s dominated by technology, the accessibility of the Internet, and an overflow of information, are post cards and other mailers even a relevant form of marketing? After all, in this digital age, people are more connected than ever. The answer is “yes,” you can still make a significant impact with a…
Giving Tuesday will be here before you know it. For many nonprofit organizations, this is an opportunity to lean into fundraising efforts and galvanize supporters to take action. However, it can be difficult to make your campaign stand out among the vast array of fundraising done by other organizations on the same day. It takes…
Although nonprofit organizations operate within a unique sector of the market and are geared toward serving and enhancing the community, there are certain ways in which they still must be run like any other business. One example is budgeting. Careful budgeting is the precursor to generating effective development strategies that sustain your nonprofit, as well…
A high-quality professional website is a vital tool for any business or organization operating in the digital age, which makes building a new website or refreshing an older one a significant yet particularly worthwhile investment. Beyond the initial cost of developing a website, businesses also must plan ahead for what it will cost to maintain…
Acknowledging donations and expressing gratitude is an important part of the nonprofit donor lifecycle. You want supporters to know their contribution is appreciated, no matter the amount, and to keep them in the loop about how they’re furthering your mission. That appreciation fosters a deeper connection to your nonprofit organization in Colorado Springs, compelling donors…
Fundraising events are a key development strategy for almost all nonprofit organizations in the Colorado Springs area, whether large or small. They not only serve as a way to raise money for your organization, but they also provide a venue for connecting with donors and supporters, collaborating with other local partners, and showcasing the impact…
Organizing donor information. Sending automatic messages. Crafting fundraising campaigns targeted toward specific donor levels. These are just a few of the vital tasks that nonprofit organizations in Colorado Springs accomplish with the help of a donor database. This software is an essential tool when it comes to bolstering your development efforts by adding organization, efficiency,…
For many nonprofit organizations, your website is your primary public-facing marketing tool. It introduces prospective supporters to your company’s mission, values and programs, and it also lets long-time donors and other stakeholders stay connected with convenient giving options, news updates, and more. Because a website is such a critical tool, it’s important to keep it…