Volunteers are the lifeblood for many small and even medium-sized nonprofits. They provide hours of service in support of your mission, supplementing staff time and enabling your whole team to accomplish more for your various programs and projects. However, while volunteers are a significant asset for nonprofits in Colorado Springs, they also require thoughtful management…
Press releases are an important marketing tool to incorporate into your nonprofit organization’s communications strategy. They are a means of getting a little free press, in addition to maintaining public awareness around your organization and sharing information about important developments and achievements. In comparison to paid media, like print and digital advertisements, and even the…
Posting videos of your staff grooming and pampering puppies. Spreading the word about an upcoming promotion. Getting new and potential customers to participate in a cute pet photo contest with a fun prize. These are a few of the ways you can use social media to expand the digital presence of your pet care company…
Donor management. It’s an essential part of successful operations for any nonprofit organization. Keeping track of important information about your supporters is the best alternative to going out and speaking to each one individually that is currently available. It enables you to develop fundraising campaigns and marketing strategies around hard data and donor metrics, instead…
Creating a whole new brand, rebranding a nonprofit organization, or even developing new marketing assets to bolster your public communications is a significant undertaking. Many small- or medium-sized nonprofits in Colorado Springs don’t have the time or personnel to devote to what can be a complex and time-consuming project. That’s where a branding agency comes…
A regular e-newsletter is a great marketing tool to have in your communications arsenal as a nonprofit organization in Colorado Springs. While printing and mailing thank-you notes to donors, annual reports, fundraising appeal letters, or special invitations continues to be the best practice, e-newsletters are a cost-effective and impactful way to consistently engage your audience…
Rebranding your business, or even developing a new logo, is an exciting endeavor. It gives you a chance to shift the identity of your company or communicate your values and vision for the next phase of its life. If you’re adopting a different logo or brand identity, it’s important to build a campaign to introduce…
While the information within is intended to educate and aid your process, we are not attorneys. Seek the advice of a licensed professional for all items below. In some ways, starting a nonprofit in Colorado is similar to establishing any type of business. You need a name, a vision, a unique value proposition, an operations…
A powerful, compelling, and functional website is the cornerstone of communications for many nonprofits in Colorado. You use it to tell the story of your organization, to connect people to your mission, and to softly solicit them to join the cause, either through volunteer service or donations. Your website must lend credibility to your nonprofit…
A high-quality, functional website is a critical tool for any business, large or small. It communicates your brand, who you are and what you have to offer, to both existing and prospective customers. However, creating or redesigning a website is an investment, not just a financial investment but also a time investment. From selecting a…