For many small business owners, search engine optimization (SEO) remains a mysterious solution to helping customers find your website online.
Not only can SEO seem like a bit of a mystery, it also happens to cost a pretty penny. Wrapping your head around the process of SEO is daunting enough, but justifying its cost is another battle altogether. If you are a small business owner wondering why SEO costs so much money, this blog post might make the price tag a bit easier to swallow.
SEO is a Technical Skill
SEO is technical in nature. Sure, SEO might involve keywords, but there is a bit more to it than that. Keywords happen to require a certain density percentage in order to perform well on Google. There is a fine line between too much and not enough. Professionals need to find the perfect balance for your keyword to perform its best on Google. Going too far with your keyword in one direction or the other can provide unwanted results.
SEO is Not Learned Overnight
While SEO is not rocket science, it is not a skill that is learned overnight. Technically savvy people can likely learn the very basis of SEO in about 90 days—in some instances, this timeline is pretty generous. Professionals who have been in the game for years are still learning; while you can generally grasp the fundamentals within a short time frame, the education never really ends with SEO.
SEO Requires Constant Analyzing
SEO is not a "set it and forget it" form of marketing. There are several steps to implementing an SEO campaign, and in-depth analyzing occurs right from the start. When your SEO campaign is being developed, your website, its current ranking, social media profiles, keywords, and competitors will be analyzed. Once that is completed, the performance of your SEO campaign must be monitored on a regular basis—this is because Google’s algorithm is known to throw curve balls, and neglecting your campaign can yield catastrophic results.
Google’s Algorithm is Always Changing
Not only must professionals constantly analyze your website’s campaign, they must stay on top of industry news and trends. This is because Google updates their algorithm on a regular basis, which can greatly help or hurt your search engine rankings. Google’s algorithm targets websites that are low quality, rarely updated, and not optimized for ranking. Staying on top of Google’s updates is a never-ending process, as Google can essentially flip a switch at a moment’s notice.
SEO is Competitive
SEO is a cutthroat industry with talented people working around the clock to achieve top-notch rankings. The competition can be a bit overwhelming, especially to a novice who is only trying to rank for a keyword or two. This factor adds to SEO's seemingly high price tag.
We could probably write a book as to why search engine optimization costs so much money, but this is a general explanation for its price tag.
SEO might seem a bit expensive, but it is an investment that can pay off tenfold in the long run.
If you have questions about SEO in general or our pricing, contact Third Angle for more information.
- SEO is quite technical and requires a perfect balance to perform at its best.
- SEO is not learned overnight.
- Since Google constantly updates its algorithm, SEO must be analyzed (and improved) on a regular basis.