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Posted on March 9, 2021 | Category SMB Marketing | Length 2:28

Video Transcript

When a customer stops doing business with you it sucks but when it’s due to a bad customer experience it’s even worse. That’s why establishing great habits focused around delighting your customers are an essential component to maintaining a high level of customer retention.

So here are 5 habits to improve your customer’s experience

Establish Trust – While trust is mostly built through actual interactions with your company, how your company is presented through visuals and messaging is just as vital. So make sure your business is consistent across all platforms that are accessible to your customer.

Create Value – Why do customers buy from you and not others? Keep in mind, adding value does not necessarily mean lowering prices. Think of your service/product in terms of how it solves a problem or provides relief to your customer.

Focus on the Benefits – Avoid focusing on the features of your services or products, because most likely your competitors offer the same or very similar. Rather, focus on the benefits offered and how they’ll solve your customers problem. For example: Instead of saying “our cell phone service has great reception worldwide,” say “stay connected with loved ones no matter where your travels take you.”

Have a Great Team – Employees are the #1 asset of a business. Without them, your business can’t do business. Apply the “Platinum Rule,” and do better for your employees than they would ever expect to be treated. It’s a trickle down effect that will in turn create happier, more satisfied customers — and employees.

Be Adaptable – Customer needs are ever changing, and they’ll leave if their needs aren’t met. If you’re focusing on selling products rather than solving problems, you could miss a huge opportunity. Remember to touch base with your customers so they know you’re listening and focused on making their lives better.

So there you have it. Create a brighter happier future by delighting your customers with an experience that they want to rave about to their friends. And to learn even more about improving your customer experience, check out the links in the description below.

I’m Sarah from Third Angle with your Marketing Minute

Sarah Perry

As the official nerd at Third Angle, Sarah specializes in creating and managing clients' online marketing services. With a background in graphic design and website development, she can help you determine how to best present your business while playing nice in today's world wide web.
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