Posted on February 1, 2022 | Category Print | Length 2:38
Should you send postcards to your prospective clients? In short, yes, mail-based campaigns are still a solid way to drive more sales to your landscaping business.
Many companies in the industry have actually relied on this tactic for years. However, it is a valid concern to wonder if these types of campaigns still have a place amid other new, more digital, marketing techniques.
While it seems very old school to use direct mail or “snail mail” as some might call it, the use of mail continues to be one of the most cost effective and simplest ways to bring attention to your company.
Part of the reason why this continues to work is because people still like getting mail. And the stats back that up with 41% of Americans of all ages .
And it’s because the digital realm has quickly become over saturated with information, advertisements, and companies all vying for attention at once. So why not stand out amongst the crowd?
By using postcards you are able to leverage some of that attention for a longer period of time. And that’s because postcards have an astonishing longer shelf life over their digital counterparts, email.
That’s because many will hold onto mail for several days or even put them on their fridge or bulletin board, extending that lifespan even longer.
Now with that being said, knowing who you’re sending to is imperative. Without knowing who your target is the best design will fall short. I recommend designing your postcard around their needs and goals and make use of clear and concise wording so there is no confusion on what you want them to do. Essentials you want to make sure your offer or call to action is obvious from several feet away.
And if you really want to step it up a notch, coordinate your mailings with the weather. This may take a bit of trial and error depending on your local postal office but a well-timed postcard can boost leads.