Play Video

Posted on December 22, 2020 | Category SMB Marketing | Length 1:26

Video Transcript

Have you ever had a customer present a problem to you and before they even finished what they were saying you provided an answer… Only to find out you didn’t answer their actual question?

All too often we are so eager to help we fail to not fully listen — or understand — the real problem at hand.

And what’s worse is when businesses don’t ever ask their customers what the problem is and then develop a service based on pure assumptions.

Listening to your customers directly corresponds to the success of your business. By not solving their problem immediately or assuming it you’re able to dwell in problem purgatory. And as a result new, and sometimes unlikely, solutions emerge that will ultimately be what your customers need and want.

So how does this relate to your marketing? By fully understanding your customer’s problem, you are able to approach all stages of their buying process more effectively. From awareness the problem exists, to what information they need when considering solutions, then what final pieces they need to decide on the best solution for them.

Doing this will ultimately help you build authority and trust because you understand their problem holistically.

So remember to avoid solving problems too quickly so you can better understand your customer’s needs. I’m Sarah from Third Angle with your Marketing Minute.

Sarah Perry

As the official nerd at Third Angle, Sarah specializes in creating and managing clients' online marketing services. With a background in graphic design and website development, she can help you determine how to best present your business while playing nice in today's world wide web.
Other Recent Videos
MM 048 What is SEO thumbnail

Google Doesn’t Hate You… You need SEO!

MM 047 Effective Direct Mail Campaign - Thumbnail

How To Create an Effective Direct Mail Campaign in 2022

Marketing Vs Advertising Video Thumbnail

Marketing Vs Advertising: What’s the Difference?