Posted on December 22, 2020 | Category SMB Marketing | Length 1:26

Video Transcript

Have you ever had a customer present a problem to you and before they even finished what they were saying you provided an answer… Only to find out you didn’t answer their actual question?

All too often we are so eager to help we fail to not fully listen — or understand — the real problem at hand.

And what’s worse is when businesses don’t ever ask their customers what the problem is and then develop a service based on pure assumptions.

Listening to your customers directly corresponds to the success of your business. By not solving their problem immediately or assuming it you’re able to dwell in problem purgatory. And as a result new, and sometimes unlikely, solutions emerge that will ultimately be what your customers need and want.

So how does this relate to your marketing? By fully understanding your customer’s problem, you are able to approach all stages of their buying process more effectively. From awareness the problem exists, to what information they need when considering solutions, then what final pieces they need to decide on the best solution for them.

Doing this will ultimately help you build authority and trust because you understand their problem holistically.

So remember to avoid solving problems too quickly so you can better understand your customer’s needs. I’m Sarah from Third Angle with your Marketing Minute.

Sarah Perry

As the official nerd at Third Angle, Sarah specializes in creating and managing clients' online marketing services. With a background in graphic design and website development, she can help you determine how to best present your business while playing nice in today's world wide web.

Other Videos

TA_MM 042-email-marketing-for-small-businesses-thumbnail

How Email Marketing Works for Small Businesses

Why are There Paper Shortages

Why is there a Paper Shortage?

Pull vs Pull Marketing

Which Marketing Strategy is Most Effective?


Are WordPress Websites Good?

MM 038 How Much Should You Spend on Marketing

How Much Should You Spend on Marketing?

MM 037 Why Your Website is Slow

Why Your Website is So Slow

TA_Video Thumbnails

How to Announce Your New Website

MM 035 How to Respond to Negative Reviews

BAD REVIEWS HAPPEN….Here’s How to Respond to them.

MM 034 What Kind of Pages Should Be on Your Landscaping Website

What kind of pages should be on your landscaping website?

MM 033 How to Master Social Media

How to Master Social Media (the right way)