Your business doesn’t have to be on all, let alone any, social media platforms. There, I said it, and it felt good. But, It’s good practice to engage with your audience and there is where social media is helpful

It’s a great way to get fast, honest feedback on all sorts of topics surrounding your business. From celebrating a win, to testing out new product ideas, social media can provide a level of transparency into your business.

Okay so which one should I be on anyway?
Short Answer: It depends. A good way to determine which ones are best is to figure out where your audience is now. You can do this by asking them directly, looking at demographic reports, or both. Oh, and don’t over think it.

If you just don’t get a certain platform, don’t use it. Focus your efforts by starting small, because they all take different levels of time and energy. If done poorly it could reflect poorly on your business.

Long story short, educate yourself before using social media and don’t get pressure into using one just because your niece insists it’s the only way to stay relevant.

Curious if you’re on the right platform? Check out the description for more information and helpful links, or you can always reach out, I’m here to help.

I’m Sarah from Third Angle, with your Marketing Minute.