Posted on August 24, 2021 | Category SMB Marketing | Length 1:45

Video Transcript

When creating a content calendar it’s important to keep things simple, start slowly, and batch work. But even with all that in mind, it can be hard to keep up with just creating the content.

That’s where using content themes can help reduce frustrations by providing clarity on what type of post to post. There are 5 main content themes to serve as placeholders so you can quickly layout your calendar. These common content themes are: Motivational or Fun, Promotional, Educational, Engaging, and Blogs.

Motivational or Fun posts are meant to make your audience feel good. Quotes are always a hit but the overall goal is to make them smile, give advice and motivate them to take action.

Promotional posts are meant to showcase your product or service and special offers. And remember to focus on benefits not features. Have them see how you solve their problem. Oh and don’t be afraid to get personal by going behind the scenes.

Educational posts are a great way to display how knowledgeable you are with useful and informative content. Provide info that will be helpful to your audience at all stages of their buying process.

Engaging posts are for well, engaging, and connecting with your audience. Ask for feedback, do polls, contests, ask interesting questions. The point is to start a conversation and speak to the people.

And finally, Blog Posts. Sharing articles from your business’s blog is not only a great way to push traffic to your website but also build authority within your niche. You can also share blogs from other top sources as well to show you’re engaged in your industry.

Have questions? Want to learn more? Check out my blog post to do just that. I’m Sarah from Third Angle with Your Marketing Minute.

Sarah Perry

As the official nerd at Third Angle, Sarah specializes in creating and managing clients' online marketing services. With a background in graphic design and website development, she can help you determine how to best present your business while playing nice in today's world wide web.

Other Videos

TA_MM 042-email-marketing-for-small-businesses-thumbnail

How Email Marketing Works for Small Businesses

Why are There Paper Shortages

Why is there a Paper Shortage?

Pull vs Pull Marketing

Which Marketing Strategy is Most Effective?

Why-Wordpress-Is-So-Great-Thumbnail

Are WordPress Websites Good?

MM 038 How Much Should You Spend on Marketing

How Much Should You Spend on Marketing?

MM 037 Why Your Website is Slow

Why Your Website is So Slow

TA_Video Thumbnails

How to Announce Your New Website

MM 035 How to Respond to Negative Reviews

BAD REVIEWS HAPPEN….Here’s How to Respond to them.

MM 034 What Kind of Pages Should Be on Your Landscaping Website

What kind of pages should be on your landscaping website?

MM 033 How to Master Social Media

How to Master Social Media (the right way)