Posted on May 17, 2022 | Category SMB Marketing | Length 1:50
The main difference between push and pull marketing is that push marketing primarily focuses on pushing a product or service to your customers, whereas pull marketing focuses on attracting and pulling customers towards your business. This is also commonly known as outbound and inbound marketing.
Some examples of pull marketing tactics are Search Engine Optimization, Word of Mouth, and even posting on social media.
And a few examples of push marketing tactics are cold calling or emailing, mail campaigns, and running ad campaigns.
So which one is more effective? Well… neither actually. Both are legit marketing strategies and, in fact, in most cases work best when combined.
A great example of this is generating leads then close sales. You attract people who are in need of your services with great downloadable content they found on search engines, that’s pull marketing, then you close the deal through strategically timed follow-ups, push marketing.
On the other hand, there are some cases when one method is recommended over the other.
Launching a new business, service, or product for instance. Your audience’s awareness of you is little to none so you need to tell them about it. Making push marketing a great strategy in this situation.
If building loyalty and/or trust for your business, service, or product is necessary, pull marketing is the way to go. You want to attract your audience to your business.
This is just a quick run down so if you still have questions, drop them in the comments. Oh, and if you liked this video make sure to hit that like button! I’m Sarah from Third Angle, thanks for watching.
[Endscreen] Want to dive deeper? Awesome! Check out my video “What is Marketing vs. Advertising?”, where I clarify the difference between these commonly misunderstood terms. And if you enjoy this kind of content then make sure to subscribe so you never miss an upload.